Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. It’s a quick fire way to get ranking on a higher page of SERP. You know your Cost Per Click and your Cost Per Acquisition. Except maybe no press, that is.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

QuanticMind

MAY 23, 2019

SEM practitioners are beginning to recognize that the analytical methods that they once trusted religiously harbor serious limitations, all due to the uncomplicated fact that they don’t directly correlate to business outcomes and bottom line. Consider impressions and click-through rates. It can, as such, be viewed as an empty metric.

PPC 40

PPC Advertisements Advertising SEM 40

SnapApp

APRIL 4, 2018

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. A recent study found that only 23% of people were exceeding their revenue goals. While correlation does not always equal causation, the connection isn't hard to argue. Cost-per-click (CPC).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

JULY 20, 2023

And since there’s no cost to use the asset, you’ll receive more clicks without committing a larger investment. In one case study, a Polish water treatment engineering business attracted 100 calls per month with a click-to-call button , achieving 80% conversions. For some businesses, a maximum bid could be $20 CPC.

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

QuanticMind

AUGUST 31, 2018

You likely already know what competitors you’d like to analyze, but it takes just a few minutes to confirm your suspicions with data that shows which competitors are most worthy of study. A case study of Home Depot and Lowes on Facebook shows how similar small alterations in activity can have significant impacts on social metrics.

SEM 40

SEM Paid Content Tactics Cost Per Click 40

Conductor

OCTOBER 28, 2020

On top of that, based on a Google commissioned Ipsos study, less than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday. How the SERPs change over the campaign. What content should be on the page. Where the page should be linked from.

SEO 69

SEO Webinar Metrics Ad Building Marketing & Strategy 69

Single Grain

AUGUST 24, 2023

A premier agency will not only produce data-informed content but will also have case studies showcasing a surge in conversion rates for similar businesses: For a B2B company, they should demonstrate proficiency in using platforms like LinkedIn for targeted campaigns, ensuring your content resonates with decision-makers in your niche.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

seo.co

OCTOBER 25, 2021

In SEO, correlation is often inappropriately tied to causation, which may not always be the case. Higher-DA sites have an easier time getting their individual pages to rank higher in search engine results pages (SERPs), and as you’re likely already familiar, higher-ranked pages get far more inbound traffic. Source: Spyfu.

Paid Content 98

Paid Content SEO ROI Lead Ranking 98

Single Grain

JULY 3, 2023

Off-page SEO: This refers to actions taken outside of your own website to impact your rankings within SERPs. SEO requires time and continuous effort to improve your site’s content, design, and backend structure to naturally rank higher in the SERPs. Another difference is the scope of their strategies.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

Directive Agency

MAY 9, 2017

New opportunity identification in SERPs. A trick we use to better correlate your eBook signups into actual leads instead of buyers simply looking for content is to add one more field to form. Benchmark Study of B2B Site Speed Across 1,000 Sites. Average DA of Series C Funded Companies Compared to Organic Traffic Cost.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85