Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. You’re copywriting— writing for conversions. Every character could make or break your landing page. This blog post will cover four methods for better landing page copywriting and five examples to spark your inspiration.

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Landing Pages Work Management Copywriting Marketing Management 144

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

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Landing Pages Best Practices Eye-Tracking Pricing 83

Liveintent

MARCH 23, 2021

The point is that a clear CTA with a relevant and strong landing page (aligned to your campaign objective) is more likely to drive action than one that isn’t. But this isn’t the only detail that can make or break your landing pages. Read on for the keys to making your landing page irresistible.

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Landing Pages Lead Scoring Lead Ranking Top of Funnel 127

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper. You establish authority in the TOFU stage so you can grow trust in MOFU and snag a conversion in BOFU.

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Top of Funnel Landing Pages Marketing Funnels Copywriting 142

Unbounce

DECEMBER 2, 2020

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective? Let’s explore how you can apply them to your landing pages.

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Landing Pages Copywriting Tips Lead Scoring 145

PureB2B

NOVEMBER 26, 2019

The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. List of Benefits.

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Landing Pages Top of Funnel Conversion Lead Scoring 62

PureB2B

NOVEMBER 26, 2019

The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. List of Benefits.

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Landing Pages Conversion Top of Funnel Lead Scoring 62

Optinmonster

MAY 18, 2021

Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. That’s why, today, we’re going to show you how to set up a stunning Twitter landing page to captivate your Twitter audience. Why Use a Twitter Landing Page.

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Landing Pages Twitter Optimization Template 77

Optinmonster

MAY 10, 2021

Do you want to learn how to make an Instagram landing page for your website, but you’re not sure how to get started? An Instagram landing page is a dedicated page on your site where you send traffic from your Instagram account. Why Do You Need an Instagram Landing Page? Coming soon. Maintenance.

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Landing Pages Optimization Template Marketing Analytics Tools 72

Walker Sands

DECEMBER 5, 2022

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. To make headway with site visitors, you need to prioritize time on page. Two tools to help you increase time on page are motion and content. Motion can breathe new life into your landing page or microsite.

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Optinmonster

APRIL 21, 2021

Do you want to learn how to create a webinar landing page that converts, but you’re not sure where to start? Creating a dedicated landing page for your webinar can help you get more participants and build excitement with your target audience. Do You Really Need a Webinar Landing Page? Optin-in pages.

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Landing Pages Webinar Metrics Examples Template 64

Zoominfo

FEBRUARY 3, 2023

Optimum website conversion rates vary depending on the type of website, the desired action, and the industry. An analysis of 44,000 landing pages by Unbounce found a median conversion rate of 4.6% — with results ranging from 3% for SaaS businesses to nearly 8% for media and entertainment. The bottom line? of the time.

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Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Sharpspring

APRIL 27, 2020

But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? A landing page is a page that your prospects and leads “land” on when they click through on an ad or email. What is a good landing page?

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Landing Pages Paid Content Marketing Automation Services Paid Search Agency 67

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. What is Conversion Optimization?

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B2B Sales Top of Funnel Conversion Peer-to-peer 258

Unbounce

NOVEMBER 22, 2018

We all know how effective a short, concise landing page can be. But there are benefits to building long-form pages too. For starters, longer pages can provide in-depth info visitors need to make informed decisions, helping you attract more qualified leads from the start. Click the image above to see the full page.

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Landing Pages Examples Budget Programs Click Rate 111

Unbounce

OCTOBER 31, 2018

B2B products and services can be difficult to fully capture on a landing page—we know from experience. Whether it’s defining your conversion goal, ordering your page sections, or writing copy that resonates, it’s not always a walk in the park. They can make longer pages like this more digestible.

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Landing Pages Digital Asset Management Examples Work Management 108

Adobe Experience Cloud Blog

SEPTEMBER 14, 2017

You don’t see great landing pages often. There are design rules to follow that keep people from leaving. The average landing page converts somewhere between 2 and 5 out of every 100 visitors. That means there’s a lot of not-so-great landing pages out there. Do you have what they need?

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Landing Pages Tips Ideal Customer Profiles Marketing Prospects 134

Scoop.it

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. Let’s dive in.

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Conversion Rate eCommerce Top of Funnel Conversion 107

ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. Video landing pages. Adding a video to your landing pages lets you fit all your personality and wisdom into one page. What are video landing pages? Jump ahead.

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Landing Pages Video Marketing Conversion Marketing Automation Services 46

Unbounce

JANUARY 10, 2019

We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. When writing copy, it’s important to think about the experience your visitor is having from query, to ad copy, to landing page. What about the landing page? Keywords in Landing Pages.

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Hubspot

AUGUST 30, 2019

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. That’s because your landing page is your site’s “destination page”, or the first page that visitors land on when they open your site.

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Landing Pages Design Buyer Personas Paid Search Agency 78

Optinmonster

MARCH 1, 2023

Do you need help finding where to put the signup form on your website for optimum conversions? A well-designed signup form can help increase website conversions , enhance the user experience , and ultimately drive business growth. It also has tons of targeting rules to control where, when, and to whom your welcome gate appears.

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Conversion Landing Pages Opt-in Template 94

SmartBug Media

MARCH 11, 2021

In the inbound marketing world, you likely understand the importance of a landing page to help convert visitors into leads. But perhaps you haven’t thought about how a thank you page could be considered a landing page’s partner in crime. Here’s how to use thank you pages to increase your lead conversions.

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Conversion Landing Pages Lead Scoring Lead Ranking 98

The Effective Marketer

JANUARY 27, 2014

The problem could be with your webinar registration or landing page. It might sound trivial, after all webinars are routine for many B2B marketing organizations, but if you take a look at most webinar registration pages, some of them lack good design and basic optimization techniques. SAP : Click to enlarge.

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Landing Pages Webinar Metrics Practices Best Practices 100

Writing on the Web

JULY 12, 2010

Short answer: a landing page. Also known as a sales page, squeeze page). You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action.

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Landing Pages Rules Content Marketing Ning 100

The Point

DECEMBER 12, 2014

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”. Providing ease of navigation.

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Landing Pages Lead Scoring Lead Ranking PPC 100

Golden Spiral

NOVEMBER 11, 2016

Once you’ve created your high-value resource, you need to leverage it in your content marketing efforts through a concerted promotional strategy — and then capture those leads through an optimized landing page. Landing pages are an essential component of a successful inbound marketing strategy. Simplify Your Layout.

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Landing Pages Conversion B2B B2B Thought Leadership 59

LeadSquared

JANUARY 30, 2017

Landing page optimization means constantly improving the landing page for conversions. It is usually done by improving design, copy or adding psychological triggers to the landing page, which will prompt the visitors to fill the form on the page. Discover Habits. It is called “HABITS.”

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Landing Pages Optimization Urgency Marketing Banners 52

Optinmonster

DECEMBER 5, 2022

This conversion takes place through educational and persuasive emails sent directly to each individual subscriber. Conversion rate. Landing Page. OptinMonster also has powerful targeting and display rules that control when your signup forms appear. Landing Page. What is an Email Marketing Funnel?

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Top of Funnel Marketing Funnels Email Marketing Conversion 74

Leadspace

SEPTEMBER 10, 2019

Creating high-converting landing pages for B2B products requires careful understanding and design that focuses on outstanding copy and presentation. Without these, landing pages can’t deliver the results you want. Your landing page has to put the user first and communicate your value proposition clearly.

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Landing Pages Privacy Policies Privacy Correlation 48

Optinmonster

DECEMBER 7, 2023

A countdown timer is a clock displayed as a popup or a countdown timer bar to help online stores improve the conversion rate on a landing page. Cracku , an online coaching website for students, used countdown timers on its website to create limited-time offers and increased conversions by 300%.

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Conversion Urgency Marketing eCommerce Display 65

Optinmonster

MARCH 8, 2021

Then you’d make sure that Conversion Tracking is switched to On : From there, Facebook will start gathering crucial data on users who interact with the ad. Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! They’ll create a landing page for their product.

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Paid Search Agency Facebook Optimization Ads 124

KoMarketing Associates

AUGUST 7, 2018

You wanted to increase conversion rates. You eventually earned a nice 20-30 percent increase in conversion rates. Without further ado, here are 10 out-of-the-box, bigger-than-basic ways to spike your conversion rates…or maybe change your entire business: 1. Minimalism works well for conversion rate optimization.

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Conversion Rate Conversion Top of Funnel Landing Pages 162

The Point

JANUARY 25, 2012

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic.

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Landing Pages PPC Paid Search Agency Tips 100

Writing on the Web

AUGUST 2, 2011

Short answer: a landing page. Also known as a sales page, squeeze page). You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action.

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Landing Pages Advertorials Webcast Thought Leadership 100

Optinmonster

JUNE 5, 2022

In this article, we’ll learn what geotargeting is and how to use it to drive up your conversions and sales. There are many ways to use geotargeting online to boost your conversions: Offer free same-day delivery. And you can assess the success of your strategy with OptinMonster’s built-in conversion analytics dashboard.

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Conversion Tagging Click Rate Display 111

Marketing Insider Group

JULY 11, 2023

Marketers who blog are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. Pro Tip: Leverage evergreen blogs by exchanging links to gated content landing pages. Help Self-Educating Customers.

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Ad Exchange High Quality Lead Landing Pages Content 239