Webbiquity

MARCH 9, 2017

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion. Conversion Rate Optimization. A drag-and-drop form and survey builder.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

ClearVoice

JULY 17, 2023

But smart marketers can use the latest best practices to boost both open rates and conversions. According to a recent Campaign Monitor survey, segmented campaigns increase revenue by as much as 760%. This means better open rates, click-through rates, and conversions. This can drive revenue even higher.

Marketing AI 52

Marketing AI Trends Top of Funnel Conversion 52

Marketing Insider Group

JANUARY 31, 2023

Partnering with a Digital Full Service agency offers tightly coordinated campaigns that touch on all marketing aspects: Creative Design & development Advertising Search Social Although this can be ideal in many situations, this model often lacks the ability to curate your marketing efforts to the specific needs of your business.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Marketing Insider Group

MAY 2, 2023

Some examples of zero-party data include: Gated form fills Newsletter sign-ups Quizzes Customer surveys Product preferences Online chat Image Source: FactoReal When you include zero-party data in your strategy, you can create more personalized and engaging experiences for your audience. Engagement. Feature pop-ups.

ROI 232

ROI Webinar Metrics Privacy Content 232

Marketing Insider Group

MAY 31, 2023

Image Source: Price Spider When you map the customer journey according to each stage, you can create a tailored content experience that nurtures customers and leads them closer to conversion. This will ultimately help you better understand your customers, improve your marketing efforts, and drive more sales.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Martech

FEBRUARY 15, 2024

Today we have a tale of two surveys with very different messages. Methodology: Based on conversations with “2000 people based in the U.S. Methodology: Based on conversations with “2000 people based in the U.S. 6% still don’t know what AI is. 25% are gearing up to jump on board. 25% are gearing up to jump on board.

Marketing AI 102

Marketing AI Enterprise Management CPC Cost Per Click 102

Convince & Convert

JANUARY 10, 2014

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. This is your music experience, curated. Elias Roman, Songza @eliasroman.

Curation 131

Curation Television marketing Content Skype 131

Brandpoint

MARCH 14, 2024

In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. By curating compelling narratives and visuals tailored to specific audience segments, brands can maximize the impact of their content and drive engagement. Why use branded content?

Brand Identity 62

Brand Identity Branding PR Distribution 62

Marketing Insider Group

APRIL 5, 2023

We recently surveyed our audience about AI and one thing stood out… the very people using AI don’t trust it. Utilize Automation Tools: Automation tools can help streamline processes, such as content curation and creation. What’s missing from this definition are ideas of trustworthiness and humanity.

Marketing AI 339

Marketing AI Lead Ranking Lead Scoring Copyright 339

Scoop.it

AUGUST 29, 2019

Content curation adds diversity to your employee advocacy approach and it’s most effective when it: Relates to your employees’ specialties. To make this happen, content curation needs to be as easy as possible for your employees to execute—this guide will show you how. Why employee advocacy works with content curation.

Curation 51

Curation Peer-to-peer Paid Search Agency Content 51

Scoop.it

AUGUST 8, 2019

Curated content is the best way to keep your social channels and newsletters stocked with some of the best-written and most engaging articles on the internet. But curating content isn’t about mindlessly sharing the works of others. You can also think of the content you curate in terms of how influential or how obscure the author is.

Curation 55

Curation Content Differentiation Relevance 55

Martech

NOVEMBER 20, 2023

The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Dig deeper: From campaigns to conversations: The future of email marketing 3. Feedback and surveys.

Email Marketing 129

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 129

Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. Don’t just curate sales enablement content. All these insights are valuable in preparing, creating and curating the right information for your sales reps from the start, and all the way to the close, of the buying cycle.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

The Point

APRIL 23, 2020

Now could be a great time to take a hard look at metrics like email performance and conversion rates (e.g. Host a survey. Hosting a survey can be an effective (and relatively inexpensive) way to generate meaningful data, data that can then be converted into offer assets like a survey report, blog posts, infographics, etc.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Scoop.it

JUNE 2, 2022

Here are the necessary skills of a master copywriter to help level up content and conversion: Writing Skills. Content Curation – When you browse websites online, it’s a good idea to gather all the necessary information that is relevant to your business or niche. Using content curation tools like Scoop.it

Copywriting 85

Copywriting Top of Funnel Conversion Work Management 85

Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. This lets you engage your audience on autopilot while still utilizing the same interaction features such as live chat, polls, surveys, CTA popups, and more. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. This curated list of top tools by Attrock can help you choose the one that best suits your business requirements.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Martech Advisor

DECEMBER 11, 2019

Christine Purcell, Director of Marketing, Facebook Messenger, talks about how conversational marketing can make business personal and drive results. Conversation is at the heart of all relationships. From friends and family, to co-workers and casual acquaintances, a good and clear conversation can make all the difference in the world.

Conversion 78

Conversion Paid Search Agency Cost per Lead Customer Satisfaction 78

Outgrow

SEPTEMBER 3, 2020

Outgrow Interactive Quiz Case Study: How Barões Publishing Increased Conversion Rates By 35%. It details how Barões Publishing garnered 22k leads, 63k visits, and almost a 35% conversion rate with Outgrow interactive content! It offers a variety of interactive content types like calculators and quizzes to surveys and polls.

Outgrow 97

Outgrow Case Study Case Studies Conversion Rate 97

Martech

JANUARY 18, 2024

The company surveyed 1,000 ML professionals based in North America and the United Kingdom working at companies with 500-7,000 employees for the report ( registration required). Typeform’s Formless creates conversational forms that can ask and answer questions. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing AI 108

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 108

Outgrow

MAY 12, 2024

Increased Conversions and Order Values The personalized recommendations provided by the quiz directly impact Ulta Beauty’s bottom line. When customers receive product recommendations tailored to their skin’s needs, they are more likely to purchase, leading to higher conversion rates. Well, Outgrow solves this problem.

Case Study 52

Case Study Case Studies Outgrow Studies 52

Convert

MAY 28, 2021

We’ve curated, vetted, and organized the most up-to-date A/B testing stats below. Codeacademy started prioritizing their tests and saw a 28% increase in the annual plan conversion rate. Industries with a focus on conversions such as SaaS, Tech, Retail, and Ecommerce tend to have the most maturity in their testing programs.

Conversion Rate 78

Conversion Rate Stats Conversion Budget Programs 78

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. In fact, nearly 45% of people surveyed say they would view a brand more positively if they responded to a critical post. Video ads on Facebook result in 20-30% more conversions than image ads.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Marketing Insider Group

APRIL 17, 2023

In this Marketing Profs post , you’ll learn how to build and deliver a power page that generates more organic traffic and breakthrough conversions. Curated content keeps readers curious and eager to engage. This post from Televerde shares 7 tracking and nurturing strategies that will help optimize the customer journey for conversions.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Zoominfo

JANUARY 20, 2021

Abundant lead conversion can happen when sales reps practice meaningful engagement with them throughout the sales funnel. Leads transform into customers by stepping through a carefully curated sales funnel. It’s the final countdown — here, leads make purchasing decisions and edge closer to full conversion. Funnel Bottom.

Top of Funnel 162

Top of Funnel Sales Cycle Marketing Funnels Cross-Selling 162

Content Standard

JANUARY 4, 2024

In this conversation with Axel Kirstetter, VP of Global Product Marketing at Guidewire, we explore methods to enhance your marketing’s precision, effectiveness, and efficiency through just-in-time content operations—an approach that combines audience insights with streamlined execution for timely and relevant content delivery.

Top of Funnel 86

Top of Funnel Planning Content Buyer's Journey 86

SmartBrief - Marketing

JANUARY 22, 2024

They frequently don’t understand or trust AI, so they’re hesitant to employ it to automate important tasks such as gathering audience and program insights, tactic orchestration, conversation automation and content creation. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Marketing AI 86

Marketing AI B2B Marketing Trends Planning 86

Martech Advisor

DECEMBER 11, 2019

Christine Purcell, Director of Marketing, Messenger, talks about how conversational marketing can make business personal and drive results. Conversation is at the heart of all relationships. From friends and family, to co-workers and casual acquaintances, a good and clear conversation can make all the difference in the world.

Conversion 52

Conversion Paid Search Agency Cost per Lead Customer Satisfaction 52

Convert

OCTOBER 11, 2022

Tempted to switch your Shopify theme or try yet another CTA button color to increase conversions? If you’ve been tweaking elements on your store but conversions remain sluggish—it might be time to shift your approach to experimentation. Heuristic research User testing Session Recordings Heatmaps Customer surveys.

Top of Funnel 69

Top of Funnel Conversion Advertising Funnels Ad Exchange 69

SmartBug Media

NOVEMBER 16, 2022

Talk to your sales team, product development team, and other colleagues and become part of the broader conversation in your industry. Think about including an additional call to action, such as a survey, webinar, event invitation, or promotion—or using the thank you page to showcase new content offerings. If You Can’t Create—Curate!

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Scoop.it

SEPTEMBER 16, 2021

For example the article “ How to Audit Your Content Curation Strategy ” is a checklist strategy most content marketers will need, there’s no year or data so this information can be read at any time or year. If you’re going to send a survey via email or request feedback you’ll have to make it short, precise and easy to access.

Peer-to-peer 96

Peer-to-peer Content Curation Social Media 96

Binary Demand

MARCH 19, 2024

So, identify your audience’s pain points and develop a tool that meets their specific needs—it’s a winning formula for driving traffic and boosting conversions. They engage with their audience by leveraging webinars, driving interest, and boosting conversion rates. Educational content is a potent demand-generation tool.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Demand Examples 98

Zoominfo

JANUARY 20, 2021

Abundant lead conversion can happen when sales reps practice meaningful engagement with them throughout the sales funnel. Leads transform into customers by stepping through a carefully curated sales funnel. Funnel Bottom It’s the final countdown — here, leads make purchasing decisions and edge closer to full conversion.

Top of Funnel 130

Top of Funnel Sales Cycle Marketing Funnels Correlation 130

SendX

JULY 6, 2020

If done right, email marketing can be one of the most cost-effective and conversion-rich forms of digital marketing. To help you get started, we’ve curated a list of customer service email templates that you can use or get inspired by. Can you take this super quick survey about your experience with our support team?

Template 277

Template Paid Search Agency Service Ideal Customer Profiles 277

Sprout Social

FEBRUARY 6, 2023

Establishing your presence on social and responding to comments makes you part of the conversation. Analyze conversations around your brand and industry to identify trends and understand sentiment. Gather data by conducting a survey, checking out competitor accounts, reading industry reports or by using a social listening tool.

Social Media 98

Social Media Features Media Curation 98

Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Social Media 125

Social Media Customer Surveys Eye-Tracking Opt-out 125

Webbiquity

APRIL 4, 2019

While old-school methods , such as print ads, still have their place in marketing strategy, they are less efficient and conversion-oriented. They ask questions, do surveys, listen to what their audience’s interests are, and then give them what they are craving. Curate content carefully. Publisher by Nick Youngson CC BY-SA 3.0

Paid Content 263

Paid Content Advertising Agencies B2B Marketing Marketing AI 263