Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. 6X higher transactional rates. These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Segment your subscribers.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. 9 promotional email examples. How to write a promotional email. What Is a Promotional Email?

Promotion 142

Promotion Examples Landing Pages Click Rate 142

SendX

MARCH 30, 2020

For example, if you want everyone to know about the new feature of your product or promote a clearance sale at 20% discount to all the customers, all over the world, then your messaging doesn’t change for Martha who is not your paying customer or Sam who is an avid fan or superuser of your app. It doesn’t have a chunky copy.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Anyword

MARCH 14, 2024

The challenge, however, has always been to predict the impact of your content before it goes live. Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. This allows you to know how well your new content will do before publishing it. What’s Benchmarking?

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion?

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

SendX

FEBRUARY 11, 2021

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts.

Lead Generation 395

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 395

Webbiquity

MARCH 30, 2024

When you’re starting out with a new business, one of the first and most important things you to do is promotion. Get A Business Card It’s a classic and old-school way of doing things, but it still works: having a business card helps to show you are serious, makes your idea tangible, and reinforces your core message.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Another good clue; measure your email open rates, and take a look at the subject lines that performed well in the past. Only 4 spots left for our content marketing workshop… Don’t miss your chance for XYZ 2.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

SendX

NOVEMBER 10, 2020

And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email. And in case you don’t know, emails are effective in improving open rates. Next up, you want to offer personalized content based on your subscribers’ demographics.

Email Marketing 361

Email Marketing Planning Tips Paid Search Agency 361

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. You’ve been told that great content is the key to differentiating your brand. B2B Content Promotion vs. Content Shock. The world of content marketing isn’t strictly a meritocracy.

Paid Content 52

Paid Content Promotion B2B Content 52

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

The Lead Agency

APRIL 14, 2024

No surprise, the reality is that every day brings with it incremental changes, and we B2B marketing experts stay abreast, adapt and do our best to package up what we’ve learnt into catchy, scannable and implementable content. After all, we all love content. And that’s not going anywhere in 2024. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SendX

MARCH 18, 2021

Website experience survey Your website works like an all-in-one business’ storefront, salesperson, and customer support representative. Customers who answered between zero to six are called “detractors,” whereas those who answered between seven and eight are “passives,” and those with nine and ten are “promoters.”

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

Scoop.it

SEPTEMBER 21, 2023

Do you want to know if your content curation strategy is successful? Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. What is Content Curation?

Curation 81

Curation Click Rate Content Open Rate 81

Marketing Insider Group

JULY 13, 2021

Valuable content speaks for itself; know what your audience cares about and build content around it. billion emails are sent every day, and just about half of consumers indicate they want to receive promotional emails from brands they like. Personalized touches and a fresh approach make your emails stand out. Image Source.

Top of Funnel 362

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 362

SmartBug Media

JULY 18, 2023

Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters. If you’ve been struggling to get your campaigns out of the spam or promotions folder, fear not.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

ConvertKit

AUGUST 4, 2021

Welcome emails are the ideal format to introduce yourself, your work, and how they can benefit from it. It warms subscribers up for all your future content. It’s no surprise welcome emails have the highest open rate of all emails: 53.3% Open rates for various types of emails. Your core values.

Examples 145

Examples Newsletter Template Landing Pages 145

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. For previous Advocamp promotions, Influitive had a 16.1% open rate, 0.7% click-through rate and 4.5% click-to-open rate. click-through rate and 18.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

SmartBug Media

DECEMBER 14, 2022

percent open rate. percent click-through rate. percent click-to-open rate. percent unsubscribe rate. No matter your industry, click rates are more valuable than ever due to ever-changing privacy updates. Some of its best-performing metrics include: 6 percent average monthly click-through rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

SmartBug Media

FEBRUARY 2, 2023

Email is one of the most versatile marketing channels: It allows businesses to connect and stay in touch with customers, tell the story of the brand, promote new products, serve as a major revenue driver. percent click rate 27.3 percent click rate 14.9 the list goes on. These automated emails are triggered by on-site behavior.

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

SmartBug Media

JANUARY 4, 2023

At SmartBug, our team of e-commerce experts have worked with many businesses in the food and beverage industry to help them see serious results—sometimes in as little as 30 days. Case 1: Promoting High Quality Food with High-Quality Content. percent average monthly open rate. percent click rate.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

Binary Demand

JUNE 12, 2023

In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work? ps2id id=’imp-B2B-email-marketing’ target=”/]Why B2B Email Marketing Is Necessary You might have a question – does email marketing work for B2B? Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work? ps2id id=’imp-B2B-email-marketing’ target=”/]Why B2B Email Marketing Is Necessary You might have a question – does email marketing work for B2B? Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SmartBug Media

APRIL 10, 2023

If you’re thinking about adopting SMS marketing, you may have some questions about how to develop and implement a strategy that works. Higher Open Rates SMS messages are so accessible that open rates are extremely high compared to email marketing. Run social media campaigns and promotions.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Only B2B

JUNE 18, 2021

Email Marketing is the process of sending promotional messages to your prospects or targeted customers. “It It is the best process to improve sales, revamp brand loyalty and distribute important or educational content or information. You can just send the promotional content to your targeted audience without any hustle and bustle.

Statistics 127

Statistics Email Marketing Planning Stats 127

Vision6

OCTOBER 12, 2022

Best of all they reel in an average open rate of around 46% and a 24% click-to-open rate. For starters, a well-constructed drip campaign can boost your click rates by 119% compared to one-off promotional messages. Spotify uses a year-in-review email to focus the content on their customers.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

Martech

OCTOBER 31, 2023

The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient. In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers.

Work Management 117

Work Management Marketing Automation Services Marketing Management Deliverability 117

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. Then something’s going right.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

ConvertKit

NOVEMBER 16, 2020

And when they weren’t creating music they were dreaming of working in the music industry together one day. Tracey also invited Vannesia into every room and every meeting, giving her the opportunity to sit down with GRAMMY® winners, getting a behind-the-scenes look at how the music business really worked. Oh yeah, she's good.

Work Management 130

Work Management Thought Leadership CAN-SPAM Consulting 130

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. For instance, women aged 18-29 are the most likely to make purchases based on influencer content.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

FEBRUARY 17, 2022

Simply put—because it works. Increasing attendance rate for promoted events. It’s easier to target several audience lists with customized content to match the interests and needs of each group. Send seasonal promotions for products/services or events. 6 sample email blast templates (and why they worked).

Template 132

Template Email Marketing Blast Campaigns Planning 132

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. In order to achieve this, companies need to adopt a “Trojan horse” content marketing strategy. Companies need to be much more resourceful and creative in developing highly engaging content faster.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

Martech

NOVEMBER 13, 2023

ActiveCampaign CEO Jason VandeBoom called out Onesend’s “20+ years of experience in working with multi-location organizations” in a release announcing the acquisition. On the Onesend side, James lists awareness campaigns and online promotional campaigns. 6% boost in click-thru rate.

Paid Search Agency 117

Paid Search Agency Marketing Automation Services Work Management SMS 117