FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Sep 1st, 2022. According to Financial Advisor magazine, poor communication is the No. But that does not mean advisors should rush out to write something. Use The Right Formatting Always think of your reader when formatting your writing. What do they want?

Copywriting 52

Copywriting Rules Newsletter Features 52

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Sep 1st, 2022. According to Financial Advisor magazine, poor communication is the No. But that does not mean advisors should rush out to write something. Use The Right Formatting Always think of your reader when formatting your writing. What do they want?

Copywriting 52

Copywriting Rules Newsletter Features 52

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. For example, one of my content marketing brand clients publishes a health-focused magazine.

Opinions 114

Opinions Branding Brand Identity B2B Thought Leadership 114

Trade Press Services

MARCH 11, 2024

Q: How has B2B trade magazine publishing changed over the last 25 years? As Cory mentioned, what has changed is how content is delivered, what formats people like to read, and what platforms and technologies they use to consume. I’ve also seen a lot of B2B freelance writers go into content marketing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Contently

AUGUST 26, 2016

Email—and newsletters specifically—remains one of the most consistent ways to build a loyal audience, whether you’re a Fortune 500 company or a freelancer just getting started. Newsletters, on the other hand, have seen something of a renaissance. She runs The Ann Friedman Weekly , a compilation of her own writing and what she’s read.

Newsletter 60

Newsletter Ad Building Classified Ads Work Management 60

Marketing Insider Group

JANUARY 27, 2020

A content strategy? The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Give me a break, you say.

Startups 334

Startups Marketing & Strategy Marketing Strategy Content Marketing 334

nDash

NOVEMBER 2, 2021

Read on for six expert content writers focused on the hospitality industry. Jessica is a Toronto-based freelance writer and editor with over eight years of experience creating travel, food, and lifestyle content. She’s worked with Escapism magazine, Foodism magazine, enRoute, NUVO, SHARP, and Time Out. Amy Sherman.

Marketing Budget 52

Marketing Budget Top of Funnel Content Marketing SERP 52

Litmus

SEPTEMBER 29, 2023

Newsletter startup beehiiv acquires ad platform Swapstack. A duo from TIME magazine’s list of most influential voices in AI share why the decided to write their book on AI in the form of a newsletter. This isn’t your ordinary email newsletter. Scott Pilgrim fan? The week after was our very own Litmus Live!

Marketing AI 80

Marketing AI Email Marketing Phishing Ideal Customer Profiles 80

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Nov 1st, 2021. What to do: Write strong subject lines: If your content is your product, then your subject line is your packaging. To write one, creatively reference the content of your email. Don’t write “Weekly Newsletter.”

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Nov 1st, 2021. What to do: Write strong subject lines: If your content is your product, then your subject line is your packaging. To write one, creatively reference the content of your email. Don’t write “Weekly Newsletter.”

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Scoop.it

FEBRUARY 2, 2022

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it.

Distribution 52

Distribution Curation Content Newsletter 52

ClearVoice

AUGUST 28, 2023

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. Adding subject matter experts to digital content will increase your brand’s authority, engagement, and relevance.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

Scoop.it

SEPTEMBER 28, 2022

In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. The result is a curated collection of content that is tailored to a specific audience. 5 successful marketing campaigns based on content curation. M followers today.

Curation 85

Curation Campaigns Lead Scoring Lead Ranking 85

Martech

MAY 30, 2023

Prior to that she served as HP’s global head of virtual reality for go-to-market and content partnerships, executive vice president of media and marketing at Singularity University and vice president of marketing for NBCUniversal Media. Linkedin: Lisa Peyton (4K followers) Get MarTech! In your inbox.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 118

KoMarketing Associates

JULY 20, 2016

One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The newfound bounty can power content marketing efforts for a few weeks or even longer. So how can a content marketer keep a spark file of fresh ideas and stave off the boring, overdone, or stalled ones?

Content Marketing 120

Content Marketing Planning Peer-to-peer Content 120

Hubspot

NOVEMBER 25, 2019

Content seeding. But instead of planting zucchini seeds, marketers plant content to grow brand awareness and leads. Let's get into the specifics of what content seeding is and how it works. Content seeding allows brands to highlight their content in places target audiences will see and engage with it.

Examples 99

Examples Advertising Agencies Content Class 99

Contently

JUNE 19, 2019

When we started Contently nine years ago, we had several ambitions. We wanted to change media and marketing by helping others produce high-quality content. It’s easy to get lost in the noise of how content marketing world has evolved since then. Or divisible content. And definitely not snackable content.

Enterprise Management 162

Enterprise Management Work Management Paid Search Agency Marketing Management 162

Trade Press Services

FEBRUARY 19, 2024

With only 140,000 employment-based visas available each year , it’s vital to pay attention to the do’s and don’ts to maximize your chances for success: Do contribute content to relevant industry magazines and journals. Marketers understand the benefits of publishing bylined articles and other content in trade publications.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Vision6

JULY 5, 2020

But if you’re interested in learning tried and true methods for a content marketing strategy that actually works, this one’s for you! Consequently, our content marketing read like a bit of frankenstein with a mix of different personalities and tones. Creating a Content Style Guide. Never trust someone who says trust me.

Content Marketing 90

Content Marketing Planning Allocation Marketing Analytics Tools 90

Content Standard

MAY 12, 2021

To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic. And they’re no longer content to send out static, one-way marketing messages, such as emails or banner ads announcing a special sale.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Scoop.it

NOVEMBER 28, 2019

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts.

Distribution 63

Distribution Curation Content Newsletter 63

Content Marketing Institute

DECEMBER 18, 2018

As I write this it’s still November and as you’re reading this, it’s the third week in December. One of the biggest changes for Chief Content Officer magazine happened at the beginning of 2018. While web analytics can show page views, dwell times and usage paths, they won’t reveal issues with the content itself,” he writes.

Top of Funnel 89

Top of Funnel Account Based Marketing Content Paid Search Agency 89

FMG Suite

OCTOBER 1, 2023

This article was first featured in Financial Advisor Magazine on Oct 1st, 2023. Every other weekend, take time to write a blog. As you do so, try coming up with a list of topics that will interest your clients in advance, picking one out, and writing about it when the time comes. When should I post on social media?

Sample 52

Sample Planning Paid Search Agency Newsletter 52

Valasys

JULY 15, 2020

Content development strategy involves end to end content creation for a website. It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Know Your Customers.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Onalytica B2B

SEPTEMBER 14, 2017

Ann Handley – Chief Content Officer at MarketingProfs. Key Topics: Digital Marketing, Strategy, Content, Social, Demand Gen. Bio: As the world’s first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. It was content. Location: Boston, USA.

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Kevin Indig

JUNE 19, 2023

link ] I highly recommend reading all 3 articles because they circle around the same problem: the value of content when anyone can use AI to create it. In a world where anyone can create content with AI, the big question is what still makes content valuable. Can I just read the content, please?

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Onalytica B2B

APRIL 5, 2018

Key Topics: Digital Marketing, Content Marketing, Social Media Marketing, Strategy, Web Design. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. Top 50 Marketing Influencer, Entrepreneur Magazine. That’s when I started doing content marketing.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Scoop.it

SEPTEMBER 30, 2022

WordPress is a popular content management system (CMS) among bloggers. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. billion websites globally are blogs.

Tips 84

Tips CMS Development Blogger AIO 84

Marketing Insider Group

AUGUST 30, 2019

This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. And uh, of course I accepted that challenge to move SAP from a product-centric to a more customer-centric company through inspiring, informative, and useful content. The Content Formula.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits. Content Marketing—A Better Way. Download the Content Marketing Guide .

Planning 92

Planning Marketing Plans Service Content Marketing 92

Marketing In Real Life

JULY 17, 2018

Nearly everyone reads, or at least skims, the personnel moves sections in magazines and email newsletters to see what competitors are up to, what long lost colleagues are doing and to find new prospects.

Newsletter 54

Newsletter Promotion Features Service 54

Onalytica B2B

OCTOBER 1, 2018

Andy Crestodina – Speaker, Author, Content Marketer, co-founder of Orbit Media. Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. So I started writing.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Content Standard

FEBRUARY 12, 2019

“Those who can scale content with individual conversations will win in B2B sales. “Those who can scale content with individual conversations will win in B2B sales. “If you focus exclusively on digital marketing, you’re missing out on a whole world of opportunities,” writes Jock Purtle for Growth Hackers.

Planning 89

Planning Ad Building Paid Search Agency Marketing & Strategy 89

nDash

NOVEMBER 2, 2020

Are you writing to the medical community? So we pulled together a list of the best writers that understand this space, have worked in this field, and can write awesome content. . So we pulled together a list of the best writers that understand this space, have worked in this field, and can write awesome content. .

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?

Planning 110

Planning Content Work Management Custom Publishing 110

Anyword

FEBRUARY 10, 2022

Simply put, ad copywriting is writing that works to promote and sell a specific product, service, or even content. While traditionally, we would think of ad copywriting as living on paper, and on paper only (think: magazines, newspaper ads, billboards, etc). How To Write Good Ad Copy. Need more leads for your newsletter?

Copywriting 98

Copywriting Ads Lead Scoring Lead Ranking 98

ClearVoice

NOVEMBER 2, 2018

The answer to that question depends on the business goals for the content you want to create. Before you begin hiring freelance talent, define the purpose and goal for each assignment to ensure you attract candidates with the skill sets to match the type of writing required. You need content. That means you need a writer.

Copywriting 111

Copywriting Content Click Rate Social Media 111