Contently

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. But even more companies have struggled to get their programs off the ground and dismissed great content as “just too hard.” Creativity strikes back.

Creativity 167

Creativity Content Marketing Enterprise Management Content 167

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Contently

JULY 2, 2018

Which comes first, content or design? I might start out measured, but inevitably, I’ll launch into a PG-13 tirade about some content marketing topic. Design is incredibly important in content marketing. Just imagine if Contently looked like it was a forum built in 2000. Jannelle, Halifax, Nova Scotia.

Brand Identity 167

Brand Identity Branding Content Advertising Agencies 167

Martech

MAY 30, 2023

Prior to that she served as HP’s global head of virtual reality for go-to-market and content partnerships, executive vice president of media and marketing at Singularity University and vice president of marketing for NBCUniversal Media. Linkedin: Lisa Peyton (4K followers) Get MarTech! In your inbox.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 120

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. “Partnering the underlying content itself with a specific goal is key,” she says. Actually, yes.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Contently

JULY 2, 2018

Which comes first, content or design? I might start out measured, but inevitably, I’ll launch into a PG-13 tirade about some content marketing topic. Design is incredibly important in content marketing. Just imagine if Contently looked like it was a forum built in 2000. Jannelle, Halifax, Nova Scotia.

Brand Identity 114

Brand Identity Branding Content Advertising Agencies 114

Contently

JUNE 19, 2019

When we started Contently nine years ago, we had several ambitions. We wanted to change media and marketing by helping others produce high-quality content. It’s easy to get lost in the noise of how content marketing world has evolved since then. Or divisible content. And definitely not snackable content.

Enterprise Management 162

Enterprise Management Work Management Paid Search Agency Marketing Management 162

Valasys

JULY 15, 2020

Content development strategy involves end to end content creation for a website. It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Know Your Customers.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Marketing Insider Group

AUGUST 30, 2019

This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. And uh, of course I accepted that challenge to move SAP from a product-centric to a more customer-centric company through inspiring, informative, and useful content. The Content Formula.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

Contently

APRIL 20, 2016

As Contently’s editor-in-chief, my job is to immerse myself in every intricacy of the content marketing industry. But it does make sense to hire someone who can geek out on content all day and answer everyone’s questions. In a nutshell, what’s just one sentence to describe content marketing?

Advertisements 113

Advertisements Advertising Content Mobile Advertising 113

Integrated B2B

JULY 28, 2020

A copywriter is marketing speak for someone who writes content such as articles, reports, blog posts, newsletters, emails and website text. It also helps to know that in the marketing world, copy is another word for content. Essentially, a copywriter is a content writer. Storytelling magic. Need a fresh-eye?

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” The dynamic nature of the digital industry means we can never let ourselves get too comfortable or too complacent when it comes to creating meaningful content experiences. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Advertising Agencies 73

Advertising Agencies Examples Paid Search Agency Lead Ranking 73

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. The brand wasn’t targeting consumers, but transport companies.

B2B Marketing 153

B2B Marketing Paid Search Agency B2B Advertising Agencies 153

Content Standard

FEBRUARY 12, 2019

” John Bucher, mythologist and narrative strategist, believes “immersive storytelling and location-based experiences will draw customers to brands like never before” because people crave the experiential. “Those who can scale content with individual conversations will win in B2B sales.

Planning 88

Planning Ad Building Paid Search Agency Marketing & Strategy 88

Content Marketing Institute

OCTOBER 15, 2017

How do you identify an effective space in the content arena for your brand? We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. Remember, your audience decides what content it will consume, when it wants to consume it, and where.

Top of Funnel 109

Top of Funnel Trigger Marketing Content Fulfillment 109

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. While most companies are still working through the operational aspects of their content marketing strategy , we’ve seen a real acceleration of focus on scalable approaches to our beloved practice. But it hasn’t been all rosy.

Paid Search Agency 85

Paid Search Agency Advertising Agencies Ad Agencies CMS Development 85

Anyword

AUGUST 14, 2018

Publishers are doubling down on additional revenue streams like paid digital subscriptions, affiliate links, and branded content campaigns. For many, it’s a missed opportunity – the methods for monetizing newsletters tend to scale easily, and they typically require minimal upfront effort on the publisher’s side. The upshot?

Storytelling 40

Storytelling Newsletter Distribution Click Rate 40

ClearVoice

NOVEMBER 2, 2018

The answer to that question depends on the business goals for the content you want to create. You need content. What type of content writer do you need? 10 common types of writers in media and content marketing. Think about articles you’d see in a magazine or newspaper. That means you need a writer. Not so fast.

Copywriting 111

Copywriting Content Click Rate Social Media 111

Content Standard

FEBRUARY 17, 2017

Whatever the strategy du jour, narrowband hit-and-run tactics aren’t definitive enough for C-level execs who often need to map out blue-sky content strategies—ones with staying power. Joe Pulizzi of the Content Marketing Institute cited an email renaissance swelling subscription numbers at places like BuzzFeed and the Washington Post.

Trends 63

Trends Top of Funnel Planning Content Marketing 63

Heinz Marketing

FEBRUARY 24, 2020

I won’t get into the inside jokes there but Lisa Gschwandtner from Selling Power Magazine , thank you so much for joining us today. I think I feel more in alignment with a lot of marketers because I think they’re closer usually to content and writing, some of them, some kinds of marketers. We talk about content.

Top of Funnel 65

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 65

Content Standard

DECEMBER 6, 2017

From inspirational videos to long-form stories, brands are crafting powerful, positive marketing content to help chase away the negativity and build an emotional connection with their target audience. No doubt you too have seen content (branded or not) that made your heart swell. The Power of Positive Marketing: Examples.

Positioning 74

Positioning Brand Identity Branding Paid Search Agency 74

Content Standard

JUNE 4, 2018

Long before we started talking about content strategy, when giant billboards and glossy print ads reigned supreme, understanding your customers’ pain points was the key to articulating your brand’s value proposition, gaining trust, and developing rapport with your target audience. Image attribution: Antenna.

Marketing & Strategy 57

Marketing & Strategy Content Conference Urgency Marketing 57

Content Standard

JANUARY 21, 2017

Creating effective online content is often a two-sided struggle. On one side, we have a content strategist who has just been given a budget for creating a branded content program. He launches the site with starter content, eager to see the pageviews and paying customers start to roll in. The only difference?

Marketing & Strategy 40

Marketing & Strategy Advertorials Business Storytelling 40

Content Standard

JANUARY 9, 2017

Earlier this year, our associate marketing director at Fractl , a US-based content marketing agency, returned from a speaking engagement at a marketing conference in Peru. Simultaneously, they felt their content and outreach efforts were extremely limited within their own countries and would have better luck reaching out to neighboring ones.

Barriers 40

Barriers Marketing & Strategy Content Paid Search Agency 40

Content Standard

MARCH 12, 2016

In content marketing, travel companies have an advantage over most other consumer categories. Airlines have been producing in-flight magazines for decades, and their transition to online publications was pretty straightforward. And travel—an experience rather than a product—naturally lends itself to vivid and engaging storytelling.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Content Marketing Planning 40

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Banks are often perceived as boring , but as far as content goes, you can help differentiate yourself by taking a calculated risk to show what your brand does,” says Oxford. Click To Tweet.

Class 98

Class Digital Asset Management Education Webinar Metrics 98

Content Standard

MARCH 12, 2016

In content marketing, travel companies have an advantage over most other consumer categories. Airlines have been producing in-flight magazines for decades, and their transition to online publications was pretty straightforward. And travel—an experience rather than a product—naturally lends itself to vivid and engaging storytelling.

Advertising Agencies 40

Advertising Agencies Content Marketing Paid Search Agency Planning 40

Integrated B2B

FEBRUARY 24, 2018

Businesses and organizations that make a commitment to serving their customers with great content – just as they commit to providing a quality product – create interest and build loyalty,” writes Geoff Livingston, author of Welcome to the Fifth Estate. Publish like the hottest magazines. Quit writing like a marketer.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

Businesses and organizations that make a commitment to serving their customers with great content – just as they commit to providing a quality product – create interest and build loyalty,” writes Geoff Livingston, author of Welcome to the Fifth Estate. Publish like the hottest magazines. Quit writing like a marketer.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Let’s see how.

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

Anyword

APRIL 4, 2019

Every month we release new data along with relevant insights on content distribution. Meanwhile, this month the Wall Street Journal created a “Young Audiences” newsroom department , a multi-disciplinary department designed to create new content and curate existing content for younger audiences. March Recap. March Data.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Anyword

MARCH 11, 2020

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. So what are some of the ways other publishers are using their content to bring a profit? The Content to Capture feature uses a Facebook form to place a gate on the post.

Paid Content 60

Paid Content Lead Ranking Cost Per Click Banner Ads 60

Content Standard

FEBRUARY 4, 2016

Is content marketing a bubble on the verge of bursting? A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Perhaps it’s time to shift gears: Stick with the current form of marketing but up your content technology game.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Content Standard

FEBRUARY 4, 2016

Is content marketing a bubble on the verge of bursting? A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Perhaps it’s time to shift gears: Stick with the current form of marketing but up your content technology game.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Content Standard

SEPTEMBER 19, 2017

To get to the bottom of why the inhuman “Posted by Admin” byline still persists, I caught up with the celebrated Robert Rose, chief strategy advisor at the Content Marketing Institute’s Consulting & Advisory Group. “Perhaps America’s first individual content marketer. “People are unpredictable.

Peer-to-peer 48

Peer-to-peer Storytelling Thought Leadership Trust Marketing 48

ClearVoice

MAY 23, 2024

Not all content writers are the same. In this article, we’ll break down the different types of content writers, their unique skills, and the value they bring to your projects. “You The Brand Journalist The brand journalist serves as the brand’s spokesperson, ensuring each piece of content represents the brand’s voice and values.

Copywriting 52

Copywriting Thought Leadership Content Storytelling 52

Contently

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. A few years ago, the search giant launched Think With Google, a content hub for marketers and business owners. “It’s And once the content is live, it won’t require much upkeep.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218