Contently

FEBRUARY 14, 2017

In 2006, Time magazine realized its readers were too busy during the week to flip through each issue. So Richard Stengel, the magazine’s former editor-in-chief, made a drastic move. On all of our platforms, we’re thinking about user behavior,” said Neha Gandhi, SVP of content strategy and innovation at Refinery29.

Distribution 157

Distribution Open Rate Newsletter Social Media 157

Content Standard

MAY 12, 2021

To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic. And they’re no longer content to send out static, one-way marketing messages, such as emails or banner ads announcing a special sale. According to D!gitalist

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129

Kevin Indig

JUNE 19, 2023

link ] I highly recommend reading all 3 articles because they circle around the same problem: the value of content when anyone can use AI to create it. In a world where anyone can create content with AI, the big question is what still makes content valuable. Can I just read the content, please?

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” The dynamic nature of the digital industry means we can never let ourselves get too comfortable or too complacent when it comes to creating meaningful content experiences. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Advertising Agencies 73

Advertising Agencies Examples Paid Search Agency Lead Ranking 73

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. As media-industry obsessives, we first encountered RebelMouse through their content. Apple News is an application that aggregates news and features content from various publishers.

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Contently

OCTOBER 5, 2020

Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. The answer really depends on the content.

Webinar Metrics 200

Webinar Metrics Banner Ads Advertisements Advertising 200

Content Marketing Institute

NOVEMBER 14, 2017

My responsibilities included the creation of at least one original article per week on the topic of investing or investment clubs, as well as development of the e-newsletter for the subscribers of that channel. Every piece of content I created scored more traffic. At that time, it was all about scale … creating content for everybody.

Content 97

Content Differentiation Lead Scoring Lead Ranking 97

Biznology

SEPTEMBER 1, 2015

The post 3 project management tools for your distributed business appeared first on Biznology. Good luck and go git ’em, tiger! Like this post? Sign up for our emails here.

Distribution 80

Distribution Work Management Marketing Automation Services Marketing Management 80

Content Marketing Institute

OCTOBER 15, 2017

How do you identify an effective space in the content arena for your brand? We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. Remember, your audience decides what content it will consume, when it wants to consume it, and where.

Top of Funnel 109

Top of Funnel Trigger Marketing Content Fulfillment 109

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. As media-industry obsessives, we first encountered RebelMouse through their content. Apple News is an application that aggregates news and features content from various publishers.

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

BenchmarkONE

MARCH 18, 2021

But over half of customers still believe that traditional marketing methods, such as magazines and flyers, are the most trustworthy. Small business social media collaboration is the process of cross-promoting content. Content Collaboration . Newsletters and Guides. This involves sharing, liking, retweeting, etc.,

Small Business Marketing 83

Small Business Marketing Promotion Marketing Budget Enterprise Management 83

BOP Design

AUGUST 16, 2018

B2B content marketing: who does it, what are they doing, how are they getting the word out, and who is helping them? Content Marketing: Widely Adopted. We wanted a high-level view of whether B2B companies are doing content marketing. We wanted a high-level view of whether B2B companies are doing content marketing.

Customer Surveys 48

Customer Surveys Paid Search Agency Content Marketing Advertising Agencies 48

Marketing Insider Group

AUGUST 24, 2015

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? Step # 3 : Define Your Audience & Content Gaps.

Planning 100

Planning Marketing Plans Content Marketing Buyer Personas 100

Content Standard

NOVEMBER 20, 2018

Many brands are willing to allocate substantial funds for the creation and launch of content initiatives. However, I see tons of resistance when it comes to rerouting ad spend to promote these content efforts. Here’s a theory: companies still think creative product advertising counts as content marketing. What gives?

Promotion 67

Promotion Marketing Budget Advertisements Advertising 67

Contently

MARCH 2, 2017

Most days, I sit at my desk writing and editing articles, working on Contently’s marketing collateral, and trying not to let our company Slack take over my life. But every so often, I get to go to sales meetings to talk about the nuances of content marketing. MEL Magazine: Till ICE Do Us Part. Where is the industry going?

Paid Content 60

Paid Content Brand Identity Branding Content Marketing 60

Liveintent

AUGUST 9, 2022

B2C marketers also say brand awareness is the top goal that content marketing helps them achieve. You can launch native ads in email newsletters, for example, to reach audiences in nonintrusive ways. LiveIntent, for instance, uses Native Ad Blueprints to automate and customize native ads in email newsletters.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Convince & Convert

AUGUST 27, 2015

It was a simpler life, from a content consumption and communication point of view. You read the newspaper or a magazine. As we approach 2016, the many ways we have to communicate and to create/consume content seem to be endless… and growing by the minute. Then came the web. The list goes on and on and on. Television.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits. Content Marketing—A Better Way. Download the Content Marketing Guide .

Planning 92

Planning Marketing Plans Service Content Marketing 92

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?

Planning 110

Planning Content Work Management Custom Publishing 110

Hubspot

MARCH 9, 2016

There are many newcomers to the digital media market: brands are creating content to promote loyalty and engage their audiences. Meanwhile, the loss of content distribution is inevitable. Whatever you do, don’t consider your company immune to the loss of content distribution. Here’s how.

Distribution 28

Distribution Paid Search Agency Companies Media 28

Scoop.it

OCTOBER 17, 2019

X tips on building your thought leadership with content marketing. If you’re ready to infuse more thought leadership into your content, here are some fundamental tips to get you started. It’s a magazine (more precisely, nine magazines) run by First Round Capital, a venture capital firm. Make the most of curated content.

Thought Leadership 47

Thought Leadership Curation Paid Search Agency Content 47

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. Newsletter. Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Promote your white paper using online press release distribution services. Content Syndication. Learn more about content syndication.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Contently

OCTOBER 27, 2016

Once Babbel found Matthew had a twin brother —they speak 20 languages combined—the company knew it had a special source of content. The subliminal message driving Babbel’s content strategy is: This could be you. Babbel’s video strategy typically relies on two types of content: sensational and local.

Video Marketing 60

Video Marketing Marketing & Strategy Youtube Content 60

Webbiquity

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL.

Aggregators 100

Aggregators Blogger Media Curation 100

ClearVoice

JULY 20, 2019

Your content marketing does not have to be perfect. But with a strategy, you can keep up your own content, representing you and your brand well, while also keeping your clients’ projects as a high priority. Rather than looking at creating your own content as a waste of time, think of it as a way to market yourself and show your skills.

Content Marketing 97

Content Marketing Business Marketing Budget Ideal Customer Profiles 97

Ontraport

FEBRUARY 12, 2020

Magazine or newspaper ads: Print is not dead. Reach your audience through niche magazines related to your business to attract them to your site. This will not only avoid getting visitors to your page from sources other than your ad, but it will also keep you from being penalized SEO-wise for having duplicate content.

Campaigns 59

Campaigns CPA Cost per Acquisition Domain 59

Content Standard

SEPTEMBER 14, 2018

A 2016 report by MarketingTech found that only 19 percent of consumers were able to tell the difference between marketing and non-commercial content on social media platforms. Content marketers set out to provide customers valuable information and entertainment first, rather than asking them to immediately reach for their wallets.

Paid Content 73

Paid Content Transparency Advertising Agencies Paid Search Agency 73

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. When NASCAR’s content studio sold an eight-part docuseries to Facebook for Facebook Watch, the social media giant’s new video-on-demand platform was in its infancy. Plan, but don’t be a slave to your content calendar. Click To Tweet.

Paid Search Agency 82

Paid Search Agency Content Enterprise Management Banner Ads 82

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. While most companies are still working through the operational aspects of their content marketing strategy , we’ve seen a real acceleration of focus on scalable approaches to our beloved practice. But it hasn’t been all rosy.

Paid Search Agency 85

Paid Search Agency Advertising Agencies Ad Agencies CMS Development 85

BenchmarkONE

MARCH 18, 2021

But over half of customers still believe that traditional marketing methods, such as magazines and flyers, are the most trustworthy. Small business social media collaboration is the process of cross-promoting content. Content Collaboration . Newsletters and Guides. This involves sharing, liking, retweeting, etc.,

Small Business Marketing 52

Small Business Marketing Promotion Marketing Budget Enterprise Management 52

BenchmarkONE

MARCH 18, 2021

But over half of customers still believe that traditional marketing methods, such as magazines and flyers, are the most trustworthy. Small business social media collaboration is the process of cross-promoting content. Content Collaboration . Newsletters and Guides. This involves sharing, liking, retweeting, etc.,

Small Business Marketing 52

Small Business Marketing Promotion Marketing Budget Enterprise Management 52

Anyword

AUGUST 14, 2018

Publishers are doubling down on additional revenue streams like paid digital subscriptions, affiliate links, and branded content campaigns. For many, it’s a missed opportunity – the methods for monetizing newsletters tend to scale easily, and they typically require minimal upfront effort on the publisher’s side. The upshot?

Storytelling 40

Storytelling Newsletter Distribution Click Rate 40

Biznology

OCTOBER 1, 2014

He is working with me to devise a content marketing strategy for a luxury product that requires regular service–that is as detailed as I am allowed to get in public. But when you are entering the sphere of digital marketing, especially content marketing, you need more. You need to understand motivation.

Demographics 80

Demographics Marketing & Strategy Distribution Paid Search Agency 80

ClearVoice

JULY 14, 2022

Getting started is the hardest part of creating newsletters. How should it look, and how can you make a company newsletter interesting? Whether you’re targeting consumers (B2C) or businesses (B2B), there are certain newsletter best practices that you should follow to engage your audience and increase conversions.

Newsletter 96

Newsletter Marketing & Strategy Work Management Opt-out 96

Anyword

MARCH 11, 2020

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. So what are some of the ways other publishers are using their content to bring a profit? So what are some of the ways other publishers are using their content to bring a profit?

Paid Content 60

Paid Content Lead Ranking Cost Per Click Banner Ads 60

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Content Marketing Institute

MARCH 22, 2018

Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher. This is a sure sign iQ content is paying off.

Marketing Automation Services 106

Marketing Automation Services Work Management Marketing Management Paid Search Agency 106