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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently

The year is 1994, and people are excited about— checks notes —banner ads. “We came with the attitude that this was a sacred ground,” Joe McCambley, who helped create one of the first banner ads, told Fast Company. percent for banner ads these days—and most of those clicks are accidental.

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How CPG Marketing and Content Strategy Drive Lasting Product Demand

Content Standard

To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic. And they’re no longer content to send out static, one-way marketing messages, such as emails or banner ads announcing a special sale.

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3 Tips to Designing Blog Pages to Capture Leads

NuSpark Consulting

If you’re doing content marketing right, you’re creating lots of relevant, quality content in the form of blog posts. You should always add a blog or newsletter subscribe form to your post page. By having them on a newsletter list, you’re keeping in touch and top of mind for when that day comes.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Banner ads? Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). And practically, for business buyers, they want relevant content. co-exhibiting at trade shows and conferences. Emotionally, people want to feel special.

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Grand Theft Content: Steal These 6 Ideas From Award Finalists

Content Marketing Institute

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. When NASCAR’s content studio sold an eight-part docuseries to Facebook for Facebook Watch, the social media giant’s new video-on-demand platform was in its infancy. Plan, but don’t be a slave to your content calendar. Click To Tweet.

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10 Types of Content Writers and When to Use Them

ClearVoice

The answer to that question depends on the business goals for the content you want to create. You need content. What type of content writer do you need? 10 common types of writers in media and content marketing. Think about articles you’d see in a magazine or newspaper. They’re not like a print ad or billboard.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Newsletter. Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Make sure the release includes links to your website and other appropriate content. Content Syndication. Learn more about content syndication. Online News Release. Social Sharing.

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