Contently

MARCH 23, 2023

Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. What is an influencer marketing campaign?

Examples 123

Examples Campaigns Advertising Agencies Burn Rate 123

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 260

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 260

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Almost half of B2B buyers have completed an impulse purchase after a stellar experience. 5 Examples of Phygital Marketing . Nope, it’s not a typo. This is a real thing.

Examples 356

Examples Planning Work Management B2B Thought Leadership 356

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. This data can illuminate when the prospect is actively considering purchasing your product/service.

Purchase Intent 60

Purchase Intent Top of Funnel Purchase Intent 60

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. Most of them are doing it at a basic, functional level.

Ideal Customer Profiles 232

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 232

Top Rank Marketing

MARCH 25, 2024

The information B2B buyers seek out in making decisions, and the ways they search for it, remain very different from the standard B2C purchase. Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth.

Top of Funnel 135

Top of Funnel SEO Long Tail Marketing B2B 135

Vision6

APRIL 19, 2023

These emails could include a purchase anniversary email, work anniversary email or birthday email. They are an opportunity to show appreciation for the customer’s loyalty and make them feel valued beyond their initial purchase. Effective anniversary emails should be personal, engaging, and relevant to the recipient.

Examples 98

Examples Loyalty Template Eye-Tracking 98

SocialPilot

JANUARY 21, 2024

You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. But, creating a killer call-to-action that converts is an uphill task.

Social Media 117

Social Media Examples Media Urgency Marketing 117

Marketing Insider Group

JUNE 12, 2023

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. Learn the tips and tricks to creating remarkable content.

Content 229

Content Act-On Viral Marketing Fulfillment 229

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 285

Top of Funnel Buyer's Journey Trends Lead Scoring 285

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists. Examples include a spin the wheel, mystery box, or scratch it.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Buyers are spending more time with content. Known visitors spent on average twice as long viewing content as unknown visitors.

Research 351

Research B2B Marketing Marketing Automation Services Top of Funnel 351

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey.

Top of Funnel 333

Top of Funnel Work Management Marketing Management Content Marketing 333

Optinmonster

MARCH 22, 2023

We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. We’ve included a table of contents to help you navigate. For example, a fast food restaurant might offer to upgrade a customer’s meal to a larger size or add on additional menu items. What is Upselling?

Examples 124

Examples Tips Cross-Selling Bundling 124

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Recent artificial intelligence (AI) developments have flooded the internet with a tsunami of new content — its calibre is questionable. What is Content Marketing? B2B Content Marketing vs.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Porch Group Media

JANUARY 6, 2023

New Movers & Social Media Purchase Power. More and more consumers are making purchases through social media. David: Just looking at the right-hand side, 56% say they have made a purchase because of a social media ad. Luci: We want to talk a little bit about social media. This is where we saw some really interesting data.

Social Media 52

Social Media Purchase First-Mover Advantage Media 52

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? In the age of content marketing , where content is king, headlines reign supreme. In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches.

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

SmartBug Media

MARCH 22, 2023

You’ll want to take the two-pronged approach of email and SMS marketing: Email marketing can offer longer-form content, such as newsletters, business updates, educational content, and more. It’s a great way to use content and design in tandem to capture the attention and hearts of your customers. product pages, pop-ups).

SMS 98

SMS Email Marketing Examples Planning 98

Liveintent

FEBRUARY 16, 2022

But with third-party cookies retiring from Chrome next year, advertisers may find it hard to reconcile their departure with consumers’ increasing demand for relevance and personalization. This, coupled with strategic targeting and curated creative, can help advertisers deliver relevance today and in a cookieless world.

Relevance 71

Relevance Personalization Advertising Agencies Paid Search Agency 71

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Let’s get started! Let’s get started!

Examples 77

Examples ROI Planning Work Management 77

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. Given below are some of the best examples of integrated marketing campaigns that you can learn from. What more could a marketing enthusiast ask for?

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

EveryoneSocial

JULY 14, 2022

We gathered several social selling examples to illustrate the power of leveraging your social networks to attract prospects and build relationships with potential customers. Take a look at the social selling examples and tips in this post to get a little inspiration to help you reach your sales goals. Share relevant, quality content.

Examples 98

Examples Ideal Customer Profiles Profiling Linkedin 98

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! You must also make your message timely and relevant. What makes sales prospecting challenging? What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Hubspot

MARCH 25, 2021

As you determine how you'll invest your time, effort, and money in 2021, you might ask yourself, "Will my blog posts actually lead to purchases?". To help marketers answer the question above, we surveyed nearly 300 consumers using Lucid software to learn if reading company blog posts had ever led them to make purchases from that brand.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

ClearVoice

MAY 12, 2024

You’ll even see an estimate of how closely these shows line up with the content you’ve watched in the past (i.e., “97% What you’re experiencing is a branding and marketing strategy called content personalization. Let’s take a closer look at the different types of content personalization you can use. 97% match”).

Personalization 52

Personalization Webinar Metrics Top of Funnel Marketing & Strategy 52

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts , videos, and webinars.]. Content is essential for B2B companies to make purchasing decisions. Table of contents.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint?

CMS Development 100

CMS Development Examples Work Management Touchpoints 100

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. How often does your marketing team produce content based on internal opinions or requests?

Top of Funnel 86

Top of Funnel Planning Content Buyer's Journey 86

Contently

FEBRUARY 23, 2023

For example, you know, at some point, someone put an item in their cart but didn’t buy it. We’ll look at how to measure sentiment using examples from brands with successful programs. Take Old Spice, for example. They’re much more likely to purchase if they feel emotionally connected to you.

Marketing AI 200

Marketing AI Webinar Metrics Paid Search Agency Content 200

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

ClearVoice

MAY 6, 2024

Imagine seeing content that specifically addresses your needs and pain points. That’s the impact that you can have with content personalization. In fact, personalized content improves people’s attitude toward a brand. It even influences their purchase decisions. After all, personalization equals relevance.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Optinmonster

JUNE 26, 2023

In this article, we’ll go through the most effective examples of marketing automation workflows. We’ve separated our example workflows into 3 categories: Lead generation Customer engagement Generating revenue Let’s start with lead generation workflows. You’ll learn what each workflow is and how to set it up.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Because in today’s article, we’re going to teach you what kinds of promotional emails there are, look at 9 examples of emails you can use, and give you some tips on how to write your own. 9 promotional email examples.

Promotion 141

Promotion Examples Landing Pages Click Rate 141