article thumbnail

5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

ecommerce market. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. A 2022 PYMNTS analysis found that Amazon and Walmart together take about 50% of the total U.S. digital retail sales.

PPC 271
article thumbnail

The Impact of Google SGE on eCommerce Content Strategy

MarketMuse

Get an inside look at how the Google Search Generative Experience is affecting content creation for eCommerce sites, and learn what you need to do to stay ahead of the game.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MarTech’s ecommerce experts to follow

Martech

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. It’s so important and also constantly changing. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

eCommerce 111
article thumbnail

Is ecommerce blogging still worth the investment?

ClickZ

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Unfortunately, this is an all too common assumption for ecommerce websites. Too many ecommerce brands start a blog for no reason by copying competitors.

eCommerce 122
article thumbnail

Paid social measurement: navigating the challenges for ecommerce brands

ClickZ

In this article, we’ll explore some of the difficulties that ecommerce brands face when measuring the impact of paid social and discuss ways to navigate these challenges. Paid social measurement is unreliable and inconsistent through ad platforms Paid social content is unreliable.

eCommerce 129
article thumbnail

Best Free eCommerce Software

TrustRadius Marketing

eCommerce software is ideal for business owners that want to set up and manage an online store. Picking the right eCommerce platform is an essential step in any business plan for an online store. Click here to read “What are eCommerce Platforms?” Best Free eCommerce Platforms in 2022. Big Cartel.

article thumbnail

4 eCommerce Content Marketing Strategies to Boost Sales

Benchmark Email

Content marketing has proven to be a reliable way to grow your eCommerce store. Content marketing will help you do this at scale. Want to outdo your competitors and rank higher on Google? Want to build awareness and generate leads for your store? Look no further — it is your best bet.