Contently

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. A quick search for “best pizza near me” yielded several promising prospects, and we selected one for our weekly fix. All that said, it’s worth noting that the SEO game is changing by the day.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Here’s 25 of the best marketing articles that every content marketing needs to read.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? They shine brightest when tackling short-term or one-off projects. You’re not alone.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Marketing Insider Group

AUGUST 7, 2023

It feels like a never-ending game of dodgeball, and we’re all just trying to avoid getting hit. That’s a quarter of your audience that’s no longer engaging with one of your most common marketing channels. But, it’s not all doom and gloom. The best way to do this is through conversational content.

Conversion 206

Conversion Top of Funnel Content Lead Nurturing 206

Marketing Insider Group

OCTOBER 11, 2023

Yes, the hub and spoke content model is alive and well. It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial.

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

Marketing Insider Group

MARCH 1, 2023

Artificial intelligence (AI) has changed how we create and consume content. Stephen Wolfram wrote an excellent article on how ChatGPT, and large language models (LLMs), work. In the simplest of terms, explains the author, it’s “just adding one word at a time.” But it’ll suffice for our purpose.

Marketing AI 296

Marketing AI Generation Content Classified Ads 296

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

JANUARY 5, 2021

Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. TripAdvisor.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. This approach is changing the game.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Marketing Insider Group

JUNE 12, 2023

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. Learn the tips and tricks to creating remarkable content.

Content 233

Content Act-On Viral Marketing Fulfillment 233

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 311

Top of Funnel Marketing Strategy Marketing & Strategy Planning 311

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

ClearVoice

MARCH 13, 2024

What are Content Operations? Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. If content creation is the creative, content operations is the structure.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Top Rank Marketing

APRIL 1, 2024

If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. This makes managing a content strategy harder than it needs to be. To combat this, we recommend conducting an SEO content audit. This lays the groundwork for all the work that comes next.

SEO 126

SEO Content Keywords Analysis 126

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 156

B2B Case Study Case Studies Content 156

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Outbrain

JUNE 8, 2021

There’s a whole lot of content out there, and it can be hard to know where to start. Here at Outbrain, we work every day with brands, agencies, marketers and publishers in our own expert corner of the digital marketing world: Content recommendations Native advertising Brand awareness Customer engagement Performance And much more.

Resources 26

Resources Advertising Agencies Paid Search Agency Content 26

ClearVoice

MAY 8, 2024

What is content accessibility? Content accessibility is the practice of ensuring that the content you create — across all platforms — is not just accessible to able-bodied individuals but also inclusive of individuals with disabilities. Why is content accessibility so important? Secondly, it’s the law.

Content 52

Content Guidelines Buyer Personas Marketing Management 52

Contently

JANUARY 17, 2023

If you’ve ever met a dyed-in-the-wool fact-checker trained in one of the iconic editorial departments that revere the practice , you’ll know they’re just built differently. Few content teams have someone with such a keen eye for facts. Inventory the facts and fact-ish details in your content.

Practices 201

Practices Generation Best Practices Content 201

Vidyard

AUGUST 15, 2017

From Developing a Video Content Plan to Generating Leads with Video to Crushing Your Next Product Launch , there’s something for every aspect of your marketing organization. In Developing a Video Strategy , we explore how to develop a plan for video content creation, distribution and measurement that aligns with your business goals.

Top of Funnel 73

Top of Funnel Video Marketing Planning B2B Thought Leadership 73

Contently

APRIL 4, 2023

We know that marketing will be one of the first places spending cuts will be made. Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for? Instead, use this time to take a fresh look at the impact of your content marketing resources.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

ClearVoice

MAY 14, 2024

Content production is collaborative, not a one-person show. You need an entire crew of talented people working toward one common goal: craft clear, compelling content that achieves the desired results. The Researcher: The Backbone of Authenticity and Relevance What makes content credible and authoritative?

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Top Rank Marketing

MARCH 25, 2024

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth.

Top of Funnel 131

Top of Funnel SEO Long Tail Marketing B2B 131

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

ClearVoice

DECEMBER 18, 2023

What is a content brief? A content brief is a guide you create for your freelance team to ensure that your outsourced content is on-brand and resonates with your target audience, just like you’d created it yourself in-house. Why is a content brief important? Why else is a content brief important?

Content 88

Content Work Management Bandwidth Marketing Management 88

Contently

APRIL 27, 2023

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Not sure where to start when choosing a content creation platform? Software marketplaces like G2 help businesses make smarter decisions based on authentic peer reviews.

Lead Scoring 179

Lead Scoring Lead Ranking Enterprise Management Marketing Management 179

Scoop.it

MARCH 7, 2024

Online content creation isn’t a day’s job. But if your audience can’t use or access this content, you risk undermining all your good work. For example, could a user with a disability access and make the most of your content in the same way as a user without a disability? What Is Accessible Content?

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

Contently

MARCH 30, 2023

Think of it more like your SEO tough love column because real talk: Your SEO content probably sucks. By sucks, I mean it likely focuses on issues that don’t particularly matter to your target customer and talks about them in a generic and non-differentiated way that isn’t creating demand for your business. I think so, too.

SEO 198

SEO SERP Content Keywords 198

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution.

Efficiency 192

Efficiency Design SME Budget Programs 192

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Content Standard

APRIL 16, 2024

Marketers are working to adapt and modernize their search strategies with an emphasis on intent, contextual signals, and content diversification. Related Article: Discover the impact of generative AI on SEO and how to align your search strategy with the latest developments. Ownable IP: Per the latest guidance from the U.S.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Top Rank Marketing

APRIL 8, 2024

If you’re wondering how to move the needle on your website’s performance in search, conducting an SEO content audit is an essential first step. There’s a reason why, according to research from Semrush , 61% of marketers conduct content audits two or more times per year. What is the purpose of a content audit?

Lead Scoring 125

Lead Scoring Lead Ranking Paid Search Agency Content 125

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Leveling up your SEO content strategy won’t require you to devote your entire budget to producing Spielberg-quality videos or going viral on TikTok.

SEO 129

SEO Marketing & Strategy Content Lead Scoring 129

Heinz Marketing

DECEMBER 21, 2023

A content taxonomy is a system that helps with categorizing and organizing content. It makes it easier to prioritize content, connect the right content to the right audience, and seamlessly deliver content across multiple channels. We have an example to illustrate later in the blog.

Digital Asset Management 115

Digital Asset Management Content Work Management Tagging 115

Contently

MARCH 7, 2023

One of the biggest challenges to achieving content impact is a lack of people. That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. Read on to find out what that looks like. How are marketers planning to address those talent challenges?

Planning 192

Planning Enterprise Management Paid Search Agency Content Marketing 192

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. But that initial goodwill only goes so far.

B2B Marketing 141

B2B Marketing Top of Funnel Content Marketing Brand Identity 141