Marketing Insider Group

JUNE 9, 2020

This is why always-on content marketing wins every time: each piece of content is a test. According to CMI, only 9% of B2B marketers believe that their content strategy is effective. Although most B2B small businesses use content marketing, most of them are a total flop. You optimize over time.

Campaigns 307

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 307

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? According to Claritas , podcasts can lift brand awareness between 24-79% , depending on the industry.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. What makes this B2B content marketing piece excellent?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Contently

NOVEMBER 22, 2021

Very quickly, high-quality, engaging content became an absolute necessity for most businesses. This awoke a sleeping giant: content marketing. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

ClearVoice

AUGUST 14, 2023

Launched by John Deere in 1895, The Furrow, also known as the “Journal for the American Farmer,” is one of the earliest examples of content marketing. The Furrow is still going strong, and so is content marketing. When done right, content marketing can help companies achieve several business goals.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Marketing Agencies 2 Content Marketing 97

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. .

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

BOP Design

DECEMBER 21, 2021

At Bop Design, we are big proponents of inbound marketing for lead generation. A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. Thought Leadership Articles.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Brandpoint

JULY 16, 2020

So you recognize that your company could really benefit from a solid, well-conceived content marketing strategy. But perhaps you don’t know where to find the writing, design and marketing strategy professionals who can help make that happen. Content marketing agencies across the U.S. If so, you’re far from alone.

Paid Search Agency 140

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 140

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?

Digital Asset Management 136

Digital Asset Management Paid Content Work Management Marketing Management 136

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. Understanding the audience for the manufacturing content marketing survey Let me first talk about the respondents for this survey.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Tomorrow People

MARCH 8, 2018

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. Start with the basics and work your way to content superstardom. What’s this content marketing strategy thing all about? Content is one of life’s essentials. Sounds great.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Content creation/calendaring/collaboration/workflow tools decreased to 65% from 73% the previous year.

Marketing Report 108

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 108

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. In order to achieve this, companies need to adopt a “Trojan horse” content marketing strategy. What is Trojan Horse Content Marketing? i2c’s Content Marketing Strategy.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

Marketing Insider Group

JULY 31, 2023

Video Source: Dan Martell Vertical SaaS When we talk about Vertical SaaS, we’re talking about software that’s designed for a specific industry or market. But for businesses in specific industries, the benefits often outweigh the drawbacks. Is it built for a specific industry, like Vertical SaaS?

Verticals 197

Verticals Work Management Marketing Management High Quality Lead 197

Square 2 Marketing

FEBRUARY 6, 2024

How can you demonstrate your expertise and get noticed in a crowded marketplace that’s adding new content every day? The best content marketing strategies share a range of educational resources that engage people and position your company as a trustworthy partner.

Buyer's Journey 94

Buyer's Journey Curation Optimization Content 94

Webbiquity

DECEMBER 20, 2022

That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. Marketing to these demographics is not only an amazing way to build a positive and inclusive brand image, but is also a worthwhile investment that will let you tap into a vast pool of potential attendees.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Contently

APRIL 11, 2019

As an official job title, content marketer is relatively new. A decade ago, you would’ve just been a marketer. In the last 5 years, strong support for positions like content manager, content director, and content marketing specialist is growing. A breakdown of open content marketing roles.

Studies 165

Studies Work Management Planning Content Marketing 165

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. But content marketing in the tech industry can also be quite competitive. Many tech companies have been publishing high-quality content for a long time and have earned a reputation for being knowledgeable and trustworthy.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

ClearVoice

MARCH 10, 2020

Having a content strategy isn’t enough anymore. You need to discover a deeper content connection, which is where the content marketing hierarchy lends support. A content hierarchy is a method and structure for organizing your brand and marketing content. It looks like this… Core.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

ClearVoice

APRIL 20, 2022

When most people think of content marketing, they think of creating content that serves a keyword strategy or data-based marketing plan. This is the premise of empathy marketing. What is empathy-based marketing? What do customers love about your industry? The eight emotions. They are: Anger.

Content Marketing 52

Content Marketing Top of Funnel Planning Content 52

Marketing Insider Group

MARCH 18, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. This wealth of choice is great news for marketers, but it can also be quite overwhelming. However, its functionality is extendable by installing plugins.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Brandpoint

MARCH 30, 2020

Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before. A balance of images, written text and video content will appeal to different types of people viewing your content.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Marketing Insider Group

JULY 27, 2021

and AR and VR content was all around us. Brands across industries incorporated it into their customer experiences — think VR house tours on real estate web listings, AR-powered virtual dressing rooms where people can “try on” clothes before they buy them, and 3D views of just about any location in the world from Google Maps.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Launch Marketing

JULY 28, 2021

“Alexa, tell me what trends will take over content marketing this year.” “Hey Hey Siri, what should we focus on for our content marketing efforts this year?” Google, tell me what the content marketing landscape looks like.”. In short, voice search matters for content marketers.

Search Marketing 83

Search Marketing Optimization Content Marketing Tips 83

Webbiquity

APRIL 11, 2023

Content Marketing You can also use AI to create marketing material for your website or in product descriptions. There are even prompts for email marketing, company bios, an FAQ generator, photo post captions and many more marketing functions available. What good is knowledge if you cannot share it with others?

Marketing AI 313

Marketing AI Curation Content SERP 313

Hubspot

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. According to the State of Inbound report, content creation is a top priority for 53% of marketers.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

Convince & Convert

SEPTEMBER 17, 2015

Ritika Puri helps content marketers tell better stories. highlight to tweet) She is the CEO and Co-Founder of Storyhackers, where they help build out content strategy and programs for clients ranging from Fortune 500 companies to growth-stage startups. How to distribute content on macro and micro-levels.

Content Marketing 154

Content Marketing Top of Funnel Paid Search Agency Startups 154

Convince & Convert

JUNE 3, 2014

Getting traffic to your site through your SEO and content marketing initiatives is only half the story. Which is why Jay here at Convince & Convert, and every other leading content driven blogger, focuses so much energy on the one of the most mundane elements of the web site: The email list. But wait a second. Experiment!

Content Marketing 160

Content Marketing Opt-in Content Open Rate 160

BenchmarkONE

MAY 12, 2020

Content marketing is a continually evolving field. To help you stay afloat, we recommend keeping up to date with a variety of content marketing blogs. It can also be a great resource for inspiring topic ideas, data, and research to back up the content you create on your company’s blog. . Duct Tape Marketing.

Content Marketing 59

Content Marketing Planning Content Paid Search Agency 59

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. In order to achieve this, companies need to adopt a “Trojan horse” content marketing strategy. What is Trojan Horse Content Marketing? i2c’s Content Marketing Strategy.

B2B Thought Leadership 62

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 62

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. Respondents were drawn from a range of industries, company sizes and job roles.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

ClearVoice

SEPTEMBER 15, 2020

What is content marketing? (A Successful content marketing companies have specific and data-driven strategies for delivering the right content to the right people at the right time. Content marketing: A timeless marketing technique. Content for business growth and cost savings.

Content Marketing 94

Content Marketing Work Management Marketing Management Content 94

nDash

OCTOBER 26, 2020

With nearly 20-years’ experience, she is a go-to for industry expertise and is regularly quoted in the media on all things HR. Her strong background in marketing and consumer campaigns also provides a solid footing for creating content that converts in any arena. . Area of expertise: Medical clinics .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. We’re here to help.

Marketing AI 116

Marketing AI Ethics Planning Paid Search Agency 116