Ambal's Amusings

APRIL 14, 2010

We asked Steve Woods "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Blog DigitalBodyLanguage Eloqua Twitter Stevewoods.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

Onalytica B2B

JANUARY 8, 2019

As my career progressed, I transitioned from sales to marketing and my first big career move happened when I ran a global field marketing program in the US and Europe. I also began working with CRM systems to enable database marketing efforts and lead results analytics. This pressure has increased over the last two years.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Digital B2B Marketing

FEBRUARY 21, 2012

Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Constant Contact : Looking for marketing and social media tips?

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Convince & Convert

AUGUST 18, 2015

Plus, our oldest podcast – my Social Pros show – just won a Content Marketing Award for best marketing podcast. We have about 15 corporate sponsors that help us bring you marketing and customer experience content every day of the year (some of them are over there on the left…give em a click!).

Paid Content 140

Paid Content Paid Search Agency Analysis Domain 140

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. happier customers). Be patient.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

ANNUITAS

FEBRUARY 19, 2015

I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. Whatever happened to the Eloqua Experience? Great show.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers?

Webcast 100

Webcast Work Management Marketing Management Content 100

TrustRadius Marketing

DECEMBER 16, 2019

If you go on any marketing automation vendor website, you will see personalization listed as a key feature for their tool. . And while tools do offer personalized email and dynamic content, marketers aren’t always satisfied. . Not every marketing automation tool lacks necessary integrations.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Hinge Marketing

AUGUST 8, 2013

A recently surveyed group of marketers agree that to competitively thrive in today’s landscape (where their audiences are empowered with the information necessary to make purchase decisions), it’s critical for marketing organizations to make every interaction count. Batista is the Content Marketing Manager at Oracle Eloqua.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

Vidyard

MAY 10, 2016

Read on to see how Michael developed an “always on” marketing platform, his opinion on video as a content type , and his tips for marketers trying to justify investments in marketing technology. Marketing’s role used to be about bringing in the most leads, dumping them over to sales, and repeating the process.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. 21 Tips & Other Impressions from the Marketo User Summit. How to Answer a Question: 5 Tips for Making the Most of LinkedIn. The First (Almost) Clickable Direct Mail. Help Our Client Choose a Logo (Poll). Blog Makeover Nets Sales Leads for Software Company.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

SnapApp

OCTOBER 22, 2012

With a tactical approach to Pinterest, marketers can actually take their content strategy to a whole new level. To get a better idea of how best to integrate Pinterest into your content marketing efforts, here are some of the best brands who really have the visual network pinned down. marketing automation?

Eloqua 48

Eloqua Paid Search Agency Companies Social Networks 48

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Assume nothing.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Assign an editor to help them tell a story that works for your content marketing program.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

The Effective Marketer

MARCH 10, 2011

After all, now that they have the deep pockets to invest in improving their product , maybe their solution will start looking more like what marketing automation vendors have been selling for some time now. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Vidyard

FEBRUARY 19, 2014

I really liked the Dr. Seuss SlideShare from Marketo “Oh the Content You’ll Create”, for example: This plays on content marketer’s nostalgia and the illustrations are awesome. Based on your observations in video marketing, what are some tips you have to share? What have you learned?

Video Marketing 50

Video Marketing Eloqua Trade Show Act-On 50

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Vidyard

SEPTEMBER 30, 2013

Your content consumers are in control, and that’s a shift that organizations — particularly marketers — have been challenged to roll with across all of their initiatives. Our social business team at Oracle Eloqua just rolled out our “ Modern Marketing Minute ” video series.

Storytelling 51

Storytelling Rules Video Marketing Paid Search Agency 51

Marketing Insider Group

NOVEMBER 22, 2011

Content Strategy is about having the content your audience wants. Eloqua @ BrennerMichael Totally agree, Michael. Content is really the backbone of social efforts & increasingly for PR too. edgardiazemes A1: content should help social activation, if it is useful it will. Then they create the content for you!

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Content Strategy is about having the content your audience wants. Eloqua @ BrennerMichael Totally agree, Michael. Content is really the backbone of social efforts & increasingly for PR too. edgardiazemes A1: content should help social activation, if it is useful it will. Then they create the content for you!

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

The Effective Marketer

MARCH 9, 2010

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

NuSpark Consulting

JANUARY 21, 2012

Content Marketing. Ardath goes deeper into developing buyer personas and matching content to buyers throughout their own buying cycles. It’s probably the first book to marry content marketing with lead management strategy. It’s probably the first book to marry content marketing with lead management strategy.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Marketing Insider Group

DECEMBER 22, 2011

Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11. Email marketers need to get back to basics: [link] – study by @ Econsultancy. juntajoe The Content Marketing Playbook [free] [link] w/ help from @ jonkranz @ eloqua @ prnewswire #cmi. jeremyvictor.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Ambal's Amusings

DECEMBER 17, 2009

Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. B2B Marketing Fundamentals Don't Change. Keeping a Closer Eye on Content ROI – CMO Council. Ardath Albee's Tip. Rebel Brown's Tip.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Hinge Marketing

AUGUST 15, 2014

This lead nurturing strategy is the beating heart of a content marketing campaign, and calls-to-action through email are one of the primary vehicles for this nurture. There are a number of marketing automation software solutions available. Infusionsoft. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

DivvyHQ

AUGUST 7, 2018

Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. List the product/services areas that you cover with the content initiatives you manage/contribute. Enter content marketing.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. HANDPICKED RELATED CONTENT: 4 Ways Your Sales Team Can Help Your Content Marketing. One more tip: Collaborate at the planning stage.

Top of Funnel 100

Top of Funnel Brand Identity Branding Marketing AI 100

Single Grain

AUGUST 21, 2014

Upon completion of the form, these new prospects can automatically be added to an email series that sends out construction project tips and case studies from past customers. Each program has its own strengths and weaknesses, so consider each offering carefully before moving forward: Oracle Marketing Cloud (formerly Eloqua).

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Content Standard

NOVEMBER 3, 2015

You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. According to Salesforce’s 2015 State of Marketing report , 66 percent of emails are opened on a mobile device. Here are six tips to help you increase your email marketing ROI.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. According to Salesforce’s 2015 State of Marketing report , 66 percent of emails are opened on a mobile device. Here are six tips to help you increase your email marketing ROI.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. The Marketing Automation Market The Marketing Automation market is at an interesting stage. You may have to click to enlarge the funding timeline infographic above.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Vidyard

OCTOBER 27, 2019

And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. Best Practices for Using Video in Email Learn more about how to use video in your email marketing campaigns. After all, that’s the point. Sign Up Free Need we say more?

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

These are a few of our favorite tips and tricks: Place the video above the fold. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. And your email marketing campaigns and email nurtures aren’t the only place where video has that effect.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Vidyard

SEPTEMBER 18, 2019

Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Pro Tip: To set a Vidyard-hosted video to autoplay , simply add “?autoplay=2” How to Attach Videos to Your Emails. How to Add Video to Email with a Video Platform. Try Vidyard for free.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Vidyard

SEPTEMBER 14, 2020

Read on to learn more about the benefits of video email marketing, find out how to add a video to your message, discover tips for doing it well, and see examples of brands who nailed it. Contents 1. What is Video Email Marketing? Video Email Marketing Statistics 4. Benefits of Video in Email 3.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

B2B Marketing Zone Posts

MAY 3, 2010

Meaningful Metrics for B2B Blogging - Proteus B2B Marketing Blog , April 20, 2010 Whether you’re just starting a B2B blog or have been blogging for a long time, you should be hungry to see results. After all, a lot of time and effort is going into creating new content, and it’s hard to continually feed the content marketing dragon.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40