Content Standard

NOVEMBER 18, 2022

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Because, at the end of the day, his team is responsible for creating the entire library of personalized, modularized content that the platform needs available to do its job.

Marketing AI 106

Marketing AI Demand Paid Search Agency Content 106

Convince & Convert

JUNE 8, 2014

This is the sixth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. here’s a post I wrote about their nifty content amplification tool ). So what are some tips would you give big and small businesses on repurposing content? It’s not like that.

Content Marketing 160

Content Marketing Content Marketing & Strategy Youtube 160

Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. It goes like this: “If content is the soul of digital, content marketing platforms are its church.” It’s how customers experience your brand across a fragmented digital landscape.

Forrester 151

Forrester Marketing Report Work Management B2B Marketing 151

Hubspot

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. According to the State of Inbound report, content creation is a top priority for 53% of marketers.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

B2B Marketing 158

B2B Marketing Top of Funnel Marketing Automation Services Content Marketing 158

Convince & Convert

DECEMBER 8, 2015

It’s December which means it’s time for next year’s predictions about social media marketing and content marketing to appear in multitudes , seemingly all at once, like the opinion version of new-to-the-bandwagon Carolina Panthers fans. The 2016 Content Marketing Trend is Low-Res Video.

Trends 111

Trends Content Marketing Content Video Marketing 111

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Often, this happens as the budget year nears its end and your team needs to spend the designated dollars or lose them.).

Marketing Budget Creation 102

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 102

Content Standard

SEPTEMBER 27, 2021

Content is no longer a marketing tactic; it’s brand currency. Over the last several years, we’ve seen the lion’s share of the buyer’s journey go digital, transforming the customer experience into a content experience. We call this asset-centric marketing. What Is the Content Ecosystem Model?

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

nDash

FEBRUARY 1, 2022

Way back in 2017, nDash published a short series of interviews with some of the brightest minds in marketing. Welcome to a new series of Dumb Questions for Brilliant Marketers. nDash: You’ve been involved in the content space for nearly a decade now. How has your role changed over this period?

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

DivvyHQ

MARCH 21, 2019

Time is a luxury for content marketing managers, whose day-to-day responsibilities span everything from strategy to staffing. With so much to do, plus the pressure of producing high-quality assets with quantifiable results, today’s content leaders can use all the help they can get. Need content ideas (again)? The answer?

Template 67

Template Planning Content Marketing Work Management 67

Zoominfo

MAY 30, 2018

In modern-day marketing, data is the new oil. The more customer data you capture, analyze, and act upon, the better you get at creating influential marketing narratives. In fact, 63% of marketing executives feel strongly that data-driven marketing is crucial to success in our hyper-competitive global economy ( source ).

Analytics 167

Analytics Content Lead Ranking Buying Cycle 167

Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. However, 55% of content marketing teams are small and often have just one person creating content for an entire organization. How to generate more leads for your email marketing plan.

Email Marketing 213

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 213

Scoop.it

SEPTEMBER 28, 2022

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. And the business keeps its subscribers.

Curation 85

Curation Campaigns Lead Scoring Lead Ranking 85

Convince & Convert

APRIL 15, 2011

Telling your story in a relevant, authentic fashion across a multitude of modalities is the marketing of the present (especially for B2B). Since I started in strategy, information architecture, persona development, and content planning for the Web in 1994, I’ve been helping companies with this transition.

Paid Search Agency 115

Paid Search Agency Content Marketing Planning Advertising Agencies 115

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

Marketing AI 116

Marketing AI Lead Ranking Generation Paid Search Agency 116

Marketing Insider Group

AUGUST 28, 2019

When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing quotes and words of wisdom and inspiration.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Banners Thought Leadership 110

Marketing Insider Group

AUGUST 28, 2019

When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing quotes and words of wisdom and inspiration.

Marketing Strategy 105

Marketing Strategy Marketing & Strategy Banners Thought Leadership 105

Atomic Reach

FEBRUARY 13, 2019

A Content Audit tracks down and organizes all of the content your business has published. It can help identify unsustainable content marketing practices and provide insights to guide future strategies. So, let’s take a look at some awesome automated tools that can help speed up and streamline your content audits.

Tools 90

Tools Planning Marketing Analytics Tools Lead Scoring 90

Martech

MAY 18, 2022

The increased demand for high-quality content has marketers adopting a modular strategy. This means centralizing content files in a digital asset management (DAM) tool , able to be deployed in different combinations, depending on the channel or customer. Why use a modular content approach? Building modular content.

Digital Asset Management 93

Digital Asset Management Work Management Marketing Management Marketing & Strategy 93

Content Standard

DECEMBER 6, 2023

I love working with them and they bring fresh perspective to (often) stale content marketing strategies—but they have two common areas of vulnerability: They can tend to approach content from an “inside-out” perspective, and they can be too quick on the content trigger.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. People are already talking you and your brand. Even if you’re not interested in sales conversions, it’s essential to be able to see and interpret what the impact of your social media marketing campaign is.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Atomic Reach

MARCH 25, 2019

What if we told you that you could incorporate AI-driven insights in your content with just one click? No matter the content type ( blog posts, marketing emails, search ads, product descriptions, & more), you can fully optimize in just 1 click. Marketing Emails. What is 1-Click Optimization?

Optimization 61

Optimization Product Content Hubspot 61

Content Marketing Institute

DECEMBER 5, 2018

If you want your content to stand out – and up – in the vast sea of content, you need to create something sufficiently novel and useful. Few things lend your content more authority than the inclusion of a scientific study or original research conducted by academic professionals. Books and your local library.

Peer-to-peer 99

Peer-to-peer Wikipedia Content Paper 99

Convince & Convert

JUNE 30, 2013

One of the three ways to create Youtility – marketing so useful, people would pay for it – is to answer every customer question. Your prospective customers have TONS of questions they need to have answered before making a purchase. The Formula For Content Marketing Success. What are your personas?

Top of Funnel 158

Top of Funnel FAQ Content Buyer's Journey 158

Onalytica B2B

APRIL 4, 2017

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Atomic Reach

FEBRUARY 5, 2019

The time to evaluate your content marketing is now, but what's the best way to understand it? Content Scoring is one of the most effective ways to evaluate your content marketing and uncover why your content is performing well (or poorly). How Does AI Affect Content Scoring?

Marketing AI 95

Marketing AI Lead Scoring Lead Ranking Content 95

Atomic Reach

OCTOBER 30, 2018

A content audit is an essential part of any content marketing strategy. At its simplest, a content audit starts with gathering all of your data that is associated with the content you have created. Benefits of a Content Audit. Identifying Problems or Gaps in your Content. Saving Money.

Top of Funnel 55

Top of Funnel Lead Scoring Lead Ranking Content 55

Brandpoint

JUNE 5, 2018

Rebecca Lieb is one of the most seasoned and highly respected content strategists, researchers and analysts in the marketing and PR world. She’s written books about content, search and email marketing. 2:49 – Rebecca digs into how the relationship between PR and marketing has shifted over the last few years.

Advertising Agencies 63

Advertising Agencies PR Case Studies Content 63

Convince & Convert

MARCH 20, 2015

Content is king. If you’ve been in the content marketing industry for any amount of time, you’ve heard this statement. Content marketing is an abyss, a black hole that we fall into every day because we’re trying to build a congregation and a fellowship of readers. But Content isn’t alone.

Peer-to-peer 167

Peer-to-peer Content Communities Distribution 167

Marketing Insider Group

AUGUST 26, 2015

Now that’s a question for a content marketing guru, ninja or king to answer. Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. Building a blog post to be an always-on marketing magnet is another. to find keyword and variations.

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

Convince & Convert

SEPTEMBER 16, 2015

Last week, I spent an afternoon in Cleveland conducting a workshop on content atomization with my colleagues Brad Walters from Lowe’s and Jani Byrne from IBM. I have written about the need to atomize content many times, and I published a how-to guide that details how we atomize my Jay Today video series too.

Tactics 167

Tactics Content Marketing Webinar Metrics Content 167

Convince & Convert

DECEMBER 28, 2015

Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. Book Your Guests. We do it the old-fashioned way, via email.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Convince & Convert

FEBRUARY 3, 2015

Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. That show releases two new episodes per month.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Convince & Convert

AUGUST 25, 2013

If your marketing is sufficiently useful, your audience will keep your brand close – on their home screen, in their inbox, in their Twitter and Facebook feeds – and, when they need you, they’ll access whatever it is you’re bringing to the information party. App-ification is Your Future.

Marketing Websites 150

Marketing Websites Forrester Mobile Marketing Fulfillment 150

Marketing Insider Group

AUGUST 3, 2015

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? This sea change in how customers buy is why sales and marketing is going through a dramatic, wrenching transformation. For ages, marketing was constrained by space limitations (i.e. B2B Content Marketing: Easier Said Than Done?

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Engagement.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

NetLine

JULY 20, 2021

Recently, our own David Fortino was lucky enough to be invited onto a number of podcasts to talk about NetLine’s 2021 State of B2B Content Consumption and Demand Report for Marketers. . Why Content Marketing and Sales Enablement are Tied at the Hip . What Your Content Needs to Intrigue Your Audience.

B2B Thought Leadership 52

B2B Thought Leadership Content Thought Leadership Marketing Report 52