Adobe Experience Cloud Blog

JUNE 2, 2020

Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. Therein lies the keyword that will guide marketing in the post-COVID era – business essential. To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. Learn more here.

Campaigns 142

Campaigns Examples Design Planning 142

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. It can be hard to figure out what’s really important, and what are buzzword trends. What is Social Listening?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Martech Advisor

FEBRUARY 17, 2020

94% of marketers find video marketing a key element in their marketing strategy, reports Vidyard. To help you get started, we look into the future of video marketing, in this article. Let’s find out why online video is the future of video marketing?

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. While TikTok has just increased the maximum video length to 10 minutes , the majority of users scroll the platform to quickly digest bite-sized video content.

Video Marketing 121

Video Marketing Viral Marketing Allocation Trends 121

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Vidyard

MARCH 30, 2022

Contents 1. FAQ Videos 2. Chris van Praag 1.10 Jason Bay 2. Chris van Praag 1.10 Jason Bay 2. She’s an absolute boss when it comes to sales strategies, but also shares tips on how to find (and land) the sales job of your dreams, along with how to hire top talent if you’re a sales leader.

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

Enterprise Management 209

Enterprise Management Work Management Social Media Marketing Management 209

Content Standard

OCTOBER 26, 2020

If you ask a marketer who creates the lion’s share of their content, chances are they will say their internal team is still taking care of it for now. According to Skyword’s 2020 Content Marketing Trends report, marketers typically create the majority of their content in-house—but the outsourcing trend is on the rise.

Trends 145

Trends Work Management Advertising Agencies Marketing Management 145

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. But, Chris persevered. These days, everyone knows how useful hashtags are in finding relevant content. was met with criticisms that it was too “nerdy.”.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Hubspot

NOVEMBER 16, 2023

Her talk was on customer connection in the new era — how information has transformed into intelligence, and how this intelligence is what allows you to connect with your customers. This is what I’ve been saying for a large part of my career, and why I enthusiastically took on the role of Strategy & Evangelism at nearbound.com.

Work Management 53

Work Management Marketing Management Marketing Analytics Tools Marketing AI 53

Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. Here are 20 broken down by industry to help you get inspired and improve your video strategy. more engaging than long-form videos.

Brand Identity 118

Brand Identity Branding Advertising Agencies B2B Thought Leadership 118

Zoominfo

SEPTEMBER 25, 2018

Recently, we published The Ultimate List of Marketing Podcasts. 2. Sales Pipeline Radio. Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. 3. Sales Influence—Why People Buy. Host, Chris Spurvey is an author and in the trenches entrepreneur and sales leader.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Sharpspring

AUGUST 5, 2020

Today’s an exciting day for SharpSpring – and we hope you’re excited to hear what we have in store for marketing agencies, too. We’re celebrating the launch of our Agency Acceleration Series , featuring some of the biggest names in digital marketing. Marketing superstars like these are a big deal. So, why “for agencies?”

Paid Search Agency 65

Paid Search Agency Advertising Agencies Ad Agencies Conversion Rate 65

Martech

JULY 6, 2022

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Work Management Marketing Management 101

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. But things change, right?

Advertising Agencies 112

Advertising Agencies Planning Paid Search Agency Budget Programs 112

BenchmarkONE

JUNE 18, 2019

Since you’re familiar with Hatchbuck, you’re likely ahead of the game when it comes to email marketing and engaging prospects who know you. This strategy involves identifying the keywords you want to be known for, investing in them, and aligning your online presence. This requires a year-round, long-term commitment to content creation.

SEM 83

SEM Lead Scoring Lead Ranking Cost per Acquisition 83

Zoominfo

SEPTEMBER 30, 2018

What are the Best Sales Podcasts? Sales Pipeline Radio Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. Sales Pipeline Radio features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity, and conversion of sales pipelines in any industry.

Sales Management 100

Sales Management Top of Funnel B2B Thought Leadership Best Practices 100

Top Rank Marketing

JULY 12, 2023

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use of generative AI technologies, creativity is standing out more than ever, as it represents the very essence of what people bring to marketing that AI on its own can’t.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Hubspot

JANUARY 5, 2021

And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. And what are some trends to look for in 2021?

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Martech Advisor

DECEMBER 4, 2019

The CMO Insight Summit 2019 in California will bring together senior marketing leaders across the globe to discuss transformational content marketing strategies for 2020 and beyond. Alexandre Antonello, Head of Marketing, LatAm, Burger King. Chris Curtin, Chief Brand & Innovation Marketing Officer at Visa.

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

Zoominfo

JUNE 21, 2018

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. Being transparent and not delivering BS in your marketing content will go a long way to connect with people.”

Zoominfo 170

Zoominfo B2B Sales Act-On B2B Marketing 170

Sprout Social

SEPTEMBER 30, 2022

We spoke to several social selling experts to understand what it means and its value to salespeople. Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. Hopefully you’ll be able draw some inspiration from their strategy and apply it to your own.

Outreach 158

Outreach Blogger Brand Identity Branding 158

Convince & Convert

DECEMBER 21, 2013

Here’s what Marcus wrote: I’m going to be very honest here and say there have been times I’ve asked myself why Jay Baer has been so kind to me over these last couple of years. Taught me everything about strategy. My first boss when I worked in corporate marketing? Chris Brogan. Why do I take an interest in you?

Class 158

Class Ethics Social Media Internet Marketing 158

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Metadata

SEPTEMBER 28, 2021

It’s just smart marketing. In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? We put together dos and don’ts plus six examples to help you get even more creative with your marketing tactics both now and in the future. The more I think about it, the more I see what he means.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

It’s just smart marketing. . In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? We put together dos and don’ts plus six examples to help you get even more creative with your marketing tactics both now and in the future. The more I think about it, the more I see what he means.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Sprout Social

OCTOBER 17, 2022

What better way to celebrate a loved one than with meticulous, secretive planning complete with a bounty of presents and delectable eats? Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. What is surprise and delight? Surprise and delight ideas.

Brand Identity 99

Brand Identity Branding Viral Marketing Ideal Customer Profiles 99

Salesforce Marketing Cloud

APRIL 21, 2022

If you’re a marketer, you’re probably wondering: How do I sound more human with my voice and tone? 2) How to start a voice and tone program at your company. Salesforce's Chris Duarte walks you through how to create marketing that really speaks to your audience. So, what do I mean when I say content?

Branding 98

Branding Brand Identity Guidelines Paid Search Agency 98

Hubspot

DECEMBER 22, 2020

These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. To develop valuable case studies for people to gain insight from, 2. ” and you’ll see what can be done. Campaigns create movements.

Google 163

Google Campaigns Case Study Case Studies 163

Sharpspring

APRIL 13, 2021

We spend a lot of time focusing on strategies, marketing campaign suggestions, or better ways to leverage the tools, but we also want to be sure to take some time to focus on SaaS tool adoption tactics. But which type of pricing is right for you will depend on two things: what you are capable of offering and what your customers need.

Paid Search Agency 96

Paid Search Agency Top of Funnel Lead Ranking Advertising Agencies 96

Buffer

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. And here’s the great news: most of these strategies do not require huge budget or resources to pull off! Chris Burkard. Try it now for free.

Brand Identity 71

Brand Identity Branding Work Management Verticals 71

nDash

SEPTEMBER 3, 2020

Working in content marketing can be a blessing and a curse. The tactics and strategies that make content marketing work are constantly changing. Luckily, there’s a whole world of content marketing books that can help you stay ahead of the curve. The Usual Suspects of Content Marketing Education.

Content Marketing 52

Content Marketing Work Management Planning Marketing Management 52

Parse.ly

MAY 30, 2019

Social media teams who focus on content and content distribution have found themselves a little stymied by Instagram, at least if our data is any indication. As of May 2019, Instagram ranks as only the 15th highest source of referral traffic to content and media sites, even though the platform has 1 billion monthly users.

Paid Content 83

Paid Content Marketing & Strategy Content Case Studies 83