markempa

MARCH 6, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Watch my complimentary webcast on, " How to Precisely Define a Lead Before Marketing Begins." Thank you to ON24 Inc.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Register for this webcast registration is closed. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

KoMarketing Associates

MAY 25, 2017

If you have not yet tested remarketing as a part of your B2B lead generation strategy, read on and see if and how one, two, or all three of the following strategies can help drive high quality leads, improve your return on ad spend, and further propel your B2B marketing efforts. Target Website Visitors with Lead Gen Ads. Final Thoughts.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. ” Image credit: Outfunnel.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But lately, Ive watched some really bad webinars and webcasts. Where do webinars/webcasts fit into lead generation?

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Onalytica B2B

DECEMBER 13, 2017

Mari Smith – Facebook Marketing Expert | Social Media Influencer | Speaker | Author. Key Topics: Facebook Marketing & Advertising, Social Media Marketing, Influencer Marketing. Mari is an expert webinar leader and live webcast host, and serves as Brand Ambassador for many top companies.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Zoominfo

JUNE 28, 2018

Although we primarily cover topics related to sales and marketing, we have also built up a large body of content about recruiting and HR. Their comprehensive business blog covers the following categories: IT, sales, marketing, HR, and healthcare. Recommended reading: Leveraging Storytelling to Attract and Recruit Talent.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Leadspace

AUGUST 15, 2019

You focus on recent market events, emerging industry trends and the latest news. You try to use influencer marketing principles by aligning your enterprise with your market’s biggest players. Second, business markets aren’t as reactive on pricing and offers the way consumer markets are.

Webcast 48

Webcast Business Case Studies Case Study 48

PureB2B

AUGUST 1, 2019

With the rapid growth of sales automation technology hitting the market, response rates to sales and marketing efforts are plummeting in direct proportion to the amount of automated prospecting messages flooding the inboxes and voicemails of your clients. Automation is no longer a competitive advantage for SDRs. PureSyndication.

Customer Surveys 58

Customer Surveys Contacts Webcast Intent Data 58

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming. Step up your swag.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

B2B Marketing Directions

JULY 17, 2022

Source: NetLine Corporation Over the past two decades, content marketing has become one of the most widely used techniques in B2B marketing. Today, virtually all B2B companies are using content marketing in some form. Ironically, the popularity of content marketing has make successful content marketing more difficult to achieve.

Research 52

Research B2B Purchase Intent Paper 52

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. Let’s define intent-based marketing initially with its workings. Intent data fuels personalized marketing. These signals trigger intent-based marketing. increase in web pages about it since 2016.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Digital B2B Marketing

DECEMBER 20, 2011

Many B2B marketers look to content marketing as a key part of establishing thought leadership. However, companies frequently expect the same content marketing program to capture contacts or leads as well. Consider the lead generation activities of the following three types of marketers.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Lead Generation Webcast 100

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. per contact for purchased lists, with some specialized (and much higher quality) sources costing as much as $3 per name. This guide will get you started.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Only B2B

MARCH 17, 2020

It’s a no brainer that marketers often express their scepticism about the event marketing process as a whole. How do you get the most out of your event marketing investment? Use account-based marketing to help drive the right people from the right organizations to attend and meet with your team. Audience Attendance.

Account Based Marketing 81

Account Based Marketing ROI Planning ABM 81

KoMarketing Associates

DECEMBER 15, 2016

Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help. For some marketers, the sun has set and darkness has fallen upon them before they even leave the office. Rain Design mStand.

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 15, 2016

Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help. For some marketers, the sun has set and darkness has fallen upon them before they even leave the office. Rain Design mStand.

Product 120

Product Planning Work Management Marketing Management 120

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Launch Marketing

MARCH 17, 2021

For B2B marketers, LinkedIn is typically the platform of choice to talk about your launch. Platforms like Zoom , GoToWebinar and Hopin are among the many webcast platforms that can be used. Marketing Efforts. Augment social media with additional marketing efforts to promote your launch and offering.

Product 62

Product Marketing & Strategy Paid Search Agency Webcast 62

Conversica

APRIL 18, 2019

We did a webcast together, and I wrote up the highlights and some Q&A with Kristina below. Kristina and I during the webcast. If you are interested in learning more, please listen to the full recording of our webcast together. You *must* have a qualified lead definition that everyone agrees on (marketing, sales and beyond).

Top of Funnel 40

Top of Funnel Practices Webcast Peer-to-peer 40

markempa

MARCH 4, 2012

That time between the first “not yet” or “maybe” and the next phone call is the perfect opportunity to demonstrate to prospects — through appropriate contact on a regular basis — the value you can bring to their organizations. It’s absolutely essential in the complex sale, where the time from first contact to closing is typically many months.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Leads 120

Digital B2B Marketing

MAY 31, 2012

In B2B marketing, bad data represents a huge lost opportunity. According to SiriusDecisions , companies with the best quality data drive 70% more revenue through marketing programs than those with simply average data quality. Only 10% of individuals are willing to provide information beyond basic contact details for a webcast.

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers? Trust me, I have been there.

Webcast 100

Webcast Work Management Marketing Management Content 100

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for. Work with those marketers to improve and specify segmentation.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

SpotMe Blog

JUNE 28, 2023

Key features Mobile check-in User registration process Email automation Contact list management Reporting Reviews G2 Score: 4.4 (751 reviews) Capterra Score: 4.6 (4,752 reviews) #9 ON24 Named a Strong Performer in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

WebMarketCentral

FEBRUARY 29, 2008

WebMarketCentral, the portal site with resources for interactive marketing professionals, continues to expand with the recent addition of marketing, sales and CRM-focused webcasts and videos powered by Insight24. It's a one-stop page for marketing-focused intelligence from market leaders.

Webcast 20

Webcast Video Marketing Hubspot Tagging 20

Marketing Insider Group

APRIL 20, 2015

I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. We all agreed that a common understanding of the difference between an inquiry and a lead continues to be one of the biggest mistakes marketing makes.

Lead Ranking 100

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 100

WebMarketCentral

JULY 25, 2007

The team at webcast and rich media marketing producer ON24 recently published their second report on webcasting trends and benchmarks. The new report offers insights and metrics to assist B2B marketers in planning and measuring the success of their own webcasting programs.

Webcast 20

Webcast Advertising Benchmark Webinar Metrics PR 20

Digital B2B Marketing

JULY 11, 2013

When the success of your business is less important than the success of your marketing, something is seriously wrong. Yet this is exactly how most B2B marketers approach lead generation today! Instead you care about the number of marketing sourced leads. More inbound contacts. Larger webcast audiences. Your Turn.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

WebMarketCentral

FEBRUARY 12, 2007

ON24 , a producer of webcasting and rich media marketing campaigns for B2B companies, recently released its annual ON24 Insider on Publishing: Key Webcasting Findings for the Publishing Industry report for 2006. Average attendance per event increased by about 9%. - Average attendance per event increased by about 9%. -

Webcast 20

Webcast Trends PR Marketing Mix 20

Digital B2B Marketing

MAY 3, 2012

Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space. These are contacts or inquiries, not sales leads, but in keeping with the terminology publishers use, we will refer to this as lead generation here.

Lead Generation 100

Lead Generation Advertisements Advertising Lead Scoring 100

KoMarketing Associates

MARCH 24, 2014

Twitter’s popularity expands into the B2B sector, as data has revealed that 87% of B2B marketers are now using social media as part of their strategical arsenal, with 85% of that total using Twitter. Constant Contact. Constant Contact excels with its abundance of activity. Twitter Profile: @VMware. Followers: 111K.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

markempa

MAY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. On June 6th, I’m doing a webcast on a multimodal approach to lead nurturing as part of ON24s Wednesday Webcast with Experts Series.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Marketing Insider Group

MAY 5, 2011

What is the ROI of your marketing program? Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. Whether your organization is setup by function (email, web, direct, tele) or segmented by product or solution, only a total view of all marketing touch points will provide an answer.

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

SnapApp

MAY 21, 2013

For those of you who don't want to take our word for it that the webinar is helpful for any marketer interested in engaging their audience through interactive content, here's what some attendees had to say about it: “Great overview with very hands on insights on to increase engagement and drive conversions with interactive contents”.

Webinar Metrics 48

Webinar Metrics Conversion Webcast Eloqua 48