Zoominfo

OCTOBER 22, 2020

That was the main message from Founder and CEO of ZoomInfo, Henry Schuck, for the audience at the 2020 SaaStock EMEA conference. At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.” A contract with the user. Public tasks.

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Zoominfo Ideal Customer Profiles Marketing Management Opt-out 100

Zoominfo

AUGUST 18, 2020

And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research. So, what are the things that stand in the way of a salesperson actually getting in contact with a prospect? KeepTruckinInc pic.twitter.com/UpkfW7rsti — ZoomInfo (@ZoomInfo) February 18, 2020.

Product 264

Product Zoominfo Ideal Customer Profiles Work Management 264

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. How Should I Market to Purchased Lists? Curious as to your opinion?”. Click To Tweet.

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Purchase Paid Search Agency Paid Social Agency Outreach 162

Zoominfo

NOVEMBER 9, 2023

And that makes a cohesive, connected go-to-market (GTM) strategy more valuable than ever. The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Zoominfo

JULY 26, 2022

Go-to-market (GTM) teams rely on accurate business data to prioritize, engage, and serve their customers to the fullest. An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. That’s the value of ZoomInfo’s Enterprise API technology.

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API Enterprise Management Top of Funnel Zoominfo 130

Zoominfo

DECEMBER 16, 2020

Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database. ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management. Do we have a history of reaching out to this contact?” “Has Think about it.

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Zoominfo Marketing Management Peer-to-peer Opt-out 219

Zoominfo

MARCH 21, 2022

The Great Resignation has created one of the hottest labor markets in living memory. In addition to a tight labor market, the talent acquisition process has also become increasingly digitized. Enter automation — one of the most important tools for recruiters in today’s talent market. The other factor is speed.”

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Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

Zoominfo

AUGUST 27, 2020

Organization in territory mapping irons out these potential issues and allows you to easily change whatever is in your sales rep’s way — such as moving an air conditioning sales rep from Alaska to Arizona. Growth enablement: Forecasting market changes and adjusting sales strategies are done with complete sales territory views.

Enterprise Management 264

Enterprise Management Marketing Management Zoominfo Budget Programs 264

Zoominfo

MAY 9, 2022

In an increasingly competitive business environment, organizations of all sizes are turning to sales engagement platforms to manage this workload. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. And so a lot of an organization’s overhead goes into paying its sales team.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. This is a sweet spot for ZoomInfo. The images below offer a glimpse into the Workflows creation process.

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Webinar Metrics Zoominfo Automation Marketing Strategy 130

Valasys

JANUARY 22, 2020

On the 21 st of January 2020, ZoomInfo announced the launch of two new mobile apps to amass information that will allow marketers to delve into the information regarding their prospects from anywhere, leveraging B2B data intelligence. ZoomInfo is the global leader in providing go-to-market (GTM) intelligence solutions.

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Zoominfo Enterprise Management Work Management B2B 52

Zoominfo

JUNE 8, 2020

There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing. In many industries, COVID-19 has acted as an accelerator requiring organizations to get better at their weaknesses, and to get better at them fast. Marketing emails are up. Over 53,000.

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Paid Search Agency Zoominfo Companies Ad Building 147

Zoominfo

MAY 8, 2019

Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. Today we review four critical reasons data is essential to a successful sales organization. What do we mean by company and contact data?

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B2B Sales Contacts Process Paid Search Agency 193

Zoominfo

APRIL 26, 2022

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo What is Boolean Search for Recruiters? Say you were looking for a marketing manager. What are Boolean Operators? Parentheses Parentheses are used to prioritize certain keywords within a query.

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Zoominfo

MAY 6, 2021

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Chinese proverb).

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Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Zoominfo

SEPTEMBER 15, 2020

First party intent data is collected from internal marketing teams via your company website, automation platform, or other in-house applications. But for some organizations, it’s worth the cost. According to a Gartner study, by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

MAY 21, 2020

But to crush cold email outreach, you have to do it right. Effective cold email outreach means finding something your prospect values—and something you have in common. BASHO emails are alive and well—and thriving. They’re a critical part of personalized prospecting and account-based strategy. It’s time to get personal. Free Trial 1.

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Outreach Examples Ideal Customer Profiles Top of Funnel 113

Zoominfo

AUGUST 18, 2020

And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research. So, what are the things that stand in the way of a salesperson actually getting in contact with a prospect? If you’re struggling to establish some order to your day, organize calls based on client time zones.

Product 130

Product Zoominfo Ideal Customer Profiles Work Management 130

Zoominfo

DECEMBER 7, 2022

They may “think” or “hope” that DE&I will happen organically. 2) Rewrite Job Descriptions to Attract More Diverse Talent To better understand our own hiring efforts at ZoomInfo, we recently used a software tool to score our job descriptions for diversity-friendly language and learned that they had a negative score.

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Process Enterprise Management Work Management Zoominfo 130

Zoominfo

MAY 25, 2022

Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. The more information business development teams know about prospects, the better they can tactically craft outreach that cuts through the noise and conveys true value.

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Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Zoominfo

AUGUST 11, 2022

No matter how turbulent or stable the job market is, company culture remains the differentiating factor in attracting and retaining top talent. That’s why, with the acquisition of Comparably , ZoomInfo customers will now find highly insightful Company Culture Data directly inside the TalentOS platform.

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Paid Search Agency Companies Zoominfo Class 130

Zoominfo

APRIL 6, 2021

Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. The most successful organizations are gathering this information and using it to feed their go-to-market strategies and tactics. Marketing automation has existed for many years, but often on a generic playing field.

Marketing Budget 130

Marketing Budget Marketing Management Ideal Customer Profiles Automation 130

SalesIntel

MAY 17, 2023

B2B marketers need a constant flow of potential customers and new opportunities in their pipeline. By generating qualified leads , marketers engage with prospects, build relationships, and ultimately increase sales. B2B data feeds your pipeline the target accounts and contacts needed for company growth.

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Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Zoominfo

MARCH 27, 2019

Here at ZoomInfo, we’re big proponents of using technographics as part of the sales process. So as any great marketers would do, we decided to do a little digging and conduct our own investigation. So as any great marketers would do, we decided to do a little digging and conduct our own investigation.

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Zoominfo B2B Thought Leadership B2B Sales Work Management 222

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. But ‘regular, consistent outreach alone isn’t enough. So, how do high-performing sales organizations meet prospective buyers along the journey at the perfect time?

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

MARCH 8, 2022

While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads. Experiment to see what works best for your organization and customer base. Free Trial 2.

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Lead Scoring Lead Ranking Sales Qualified Leads Zoominfo 100

Zoominfo

OCTOBER 20, 2021

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult even in the best of times. At ZoomInfo, I know we’re always looking for passionate people who want to blaze new paths. Do they want someone with a strong product marketing background? Who does the role report to?

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Zoominfo Marketing & Strategy VALS Work Management 130

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Organic Jam. Keep reading!

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Paid Content Campaigns Examples B2B 182

Zoominfo

MARCH 19, 2018

Social selling has a 100% higher lead-to-close rate than outbound marketing. Because there are so many social selling tools on the market today, we’ve put together a list of some of our favorites. ZoomInfo ReachOut. ReachOut , ZoomInfo’s Chrome extension, allows you to simplify your social prospecting process.

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Tools Lead Scoring Lead Ranking Zoominfo 227

Zoominfo

MAY 1, 2018

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. So, today, we’ll let you decide for yourself— is live video an effective B2B marketing tacting? Key Takeaways.

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Video Marketing Zoominfo Buyer Personas B2B Sales 232

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Identify email campaign goals that pertain to your organization.

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Automation Auto Responder Touchpoints Trigger Marketing 262

Zoominfo

FEBRUARY 3, 2023

Email Email outreach typically requires a series of targeted emails, delivered on a predetermined cadence, that relate to the prospect and their pain points. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. The average email open rate across industries is about 21%.

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Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Zoominfo

APRIL 18, 2022

Here, we take a close look at the role of recruitment management systems and the benefits of implementing them in your organization. It prevents recruiters from wasting time pitching to the wrong people who aren’t a fit,” says Kayt Kelley, senior talent acquisition manager at ZoomInfo. What is the function of recruitment management?

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

Zoominfo

AUGUST 30, 2022

We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Privacy compliance has become an essential part of modern-day marketing. Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain.

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Convince & Convert

FEBRUARY 9, 2024

That pressure to move fast and test things is even more critical for sales-centered organizations. To test what works for you and best integrates into your sales and marketing strategies. Look to the opportunities that best fit your organization, current pain points, and capabilities. But, no one is there yet. Let’s dive in.

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Deliverability Ad Frequency DemandBase Paid Search Agency 133

Zoominfo

JULY 29, 2019

But this can leave your contact and company data fraught with errors and inconsistencies. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals What is Data Hygiene? It can lead to wrong numbers being called, bounced emails, and unfit leads added to outreach lists.

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Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

JANUARY 27, 2022

To get the most out of their investment, sales and marketing operations leaders should ensure that any data they collect is normalized before it’s put into action. Data normalization is the systematic process of grouping similar values into one common value, bringing greater context and accuracy to your marketing database.

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