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ZoomInfo, Data Privacy, and You

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Here at ZoomInfo, we understand that if left unchecked, data collection could lead to both quality concerns and legal repercussions. Additionally we will cover how Zoominfo is GDPR compliant. As a marketer, can you remember the last time you emailed someone’s contact information? How Does ZoomInfo Get Your Information?

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Why ZoomInfo is Acquiring Clickagy

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We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. Streaming Intent by ZoomInfo and Clickagy.

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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

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Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. They rely on ZoomInfo throughout their sales cycle for comprehensive data about accounts they’re targeting — and new accounts that can expand their market.

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How ZoomInfo Supercharges Sales: A Step-by-Step Breakdown

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But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator. What’s the difference? Many of you reading this know this isn’t how it works.

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Inadequate contact inventory within universe.

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How ZoomInfo Gets Data: Top Privacy Misconceptions Debunked

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Consumer-oriented businesses collect data to create profiles that can, among other things, power more personalized marketing campaigns and introduce people to products that are more relevant to their needs and interests. As a privacy-first company, ZoomInfo is aware of growing concerns surrounding data collection, processing, and usage.

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Sales Stories: 3 Ways ZoomInfo Helps Reps Prospect Smarter

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In this post, we’ll meet three ZoomInfo customers — Alan, Nic, and Thomas — to learn how ZoomInfo has helped them streamline their workflows, improve their performance, and grow in their careers. This was how Nic Castro, a business development representative and new ZoomInfo user, felt after using the platform for the first time.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.