markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Be sure to give your audience a way to subscribe to get updates either via RSS or via email.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Moz

DECEMBER 16, 2020

Do you work in-house, or at an agency/consultancy? While the majority of Moz Blog readers are still in-house SEOs and marketers, an interesting takeaway for us in 2020 is the increase of those who are independent consultants or freelancers from 11% in 2017 to just under 17% in 2020. I read posts in the RSS feed."

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

Buzz Marketing for Technology

FEBRUARY 27, 2009

Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D., and a general tendency to speak in 140 character phrases! I thank BearingPoint for the opportunity to do some of these incredible things and wish them only the best for the future!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. And the more time you spend online, the more likely you are to suffer relapses. But I need to stay on top of emerging trends,” I hear you say.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Biznology

NOVEMBER 5, 2013

than we do writing all the copy, storytelling, background, insight, history, biographies, case studies, origin story, and educational content that actually gives Google everything it needs to most accurately predict whether it’s your content, your site, your page on that site, that shows up first on Google for any give keyword phrase.

Spending 80

Spending Paid Search Agency Google SEO 80

Marketing Insider Group

OCTOBER 11, 2021

Your blog should always aim to drive customers toward the next logical action step like starting a free trial or scheduling a consultation. A B2B consulting company would likely want case studies displayed prominently on their blog page, while design firms would be more focused on including feature images to highlight past work.

Paid Search Agency 273

Paid Search Agency Companies RSS Ad Frequency 273

Buzz Marketing for Technology

JUNE 27, 2008

Luis Suarez, KM Consultant, IBM defines â??Knowledge We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s s needed is a.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Online Marketing Institute

DECEMBER 15, 2010

Empowering the smart grid with WiMAX™ Sponsor: Alvarion/ Senza Fili Consulting Publication Date: June 2010 Size: 12 pages White Paper Pundit Comment: Bulleted summary points on the front cover, full page columnar-callouts, and sidebar comparison tables represents some of the unique elements in this white paper.

Paper 40

Paper Best Practices RSS Landing Pages 40

Buzz Marketing for Technology

JUNE 27, 2008

His deck is one of the best I have seen on wiki adoption with some concrete use cases and recommendations on how to get started! 1) author 2) evangelist 3) consultant and public speaker. 10 case studies from education show how to collaboratively build curriculum, guide students teamwork, and manage research projects.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

B2B Marketing Savvy

OCTOBER 8, 2009

Double think before you click, or risk suffering the consequences, Real time case study: An electronic firm last week issued news as part of a product line refresh. The discussion brought to mind one of the difficulties facing marketers, Agencies and consultants when dealing w/Twitter, in particular. Go fast, but slowly. **.

Twitter 40

Twitter Paid Search Agency RSS Television marketing 40

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. Looking for a company that offers consulting on corporate and business blogging, including design, development and strategy?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. For us, it has helped expand our consulting business, which is a real measure. Yes in all cases BTW).

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

JUNE 8, 2012

The RSS feed is: [link]. I don’t think companies are doing that great of a job, making the case for why you should really like their brand. Jim, what is your case for the self publishing model? Jim, you made the case that you think that doesn’t really matter anyway. Listen Now. Find us on iTunes: [link].

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Marketing Insider Group

JANUARY 28, 2015

In this case, I would argue that going off-domain could help to lessen the promotional disconnect that your audience is currently feeling. Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic. It really comes down to your brand objectives and what you’d like to achieve. Want to learn more?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Tap into the resources in the Data section of the Knowledge Bank to get the biggest bang from your data buck.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Hubspot

NOVEMBER 24, 2014

And a McKinsey study shows we spend an average of 13 hours per week reading, writing, or responding to email. In many cases, we are the ones responsible for our own lack of productivity. They focus their energy in packets," says Gregory Ciotti in an explanation of Ericsson''s study. Just get started.

Product 28

Product RSS Case Studies Twitter 28

Convince & Convert

MARCH 23, 2010

That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously. If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As Consequently, I have two recommendations. First, never blow off a post.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

The Effective Marketer

JULY 21, 2009

You can follow any responses to this entry through the RSS 2.0 The good thing is that there are lot of success case studies on the web to help us taking the best social media marketing decision. That’s why you have experts (consultants, agencies, etc.) You can leave a response , or trackback from your own site.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Industrial Marketing Today

JULY 23, 2010

If your designer isn’t an SEO expert (and most aren’t), it’s critical that they be partnered with an SEO consultant so that they’re not designing invisible websites. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

Or are you trying to position your company or yourself (consultants and coaches) as a thought leader to influence C-level execs and decision makers? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Another good example that I’ve seen is Indium Corporation.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

MAY 3, 2012

Leverage that content warehouse by inviting your prospects to subscribe to the blog with a simple RSS button like you see on the right. It's kind of like buyer's euphoria -- capitalize on that feeling to direct them to case studies, information about your company, your product and pages, and the like.

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. I am new to Twitter and Facebook, my two choices for developing my voice and platform as a business writer and consultant. Jason Baer Thanks very much for the kind words. Those type of comments are why I do it. Bravo, man. Keep at it.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Hubspot

MAY 14, 2010

As customer research patterns evolve from simply "Googling" products or services to consulting their social graph for opinions on a product or service, prospective customers might themselves be the ones finding products rather than products finding them through traditional outbound marketing. Listen first, sell second.

Google 28

Google Viral Marketing RSS Social Media 28

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Newsletter problems?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Convince & Convert

AUGUST 24, 2012

The RSS feed is: [link]. Jay : Whether that’s in your case more of a behind-the-scenes API or whether you’re saying, “Look, we’re going to put all of our social media eggs in a Facebook basket.” Princeton Review wrote a story on a study. Remember Facebook RSS feeds? Listen Now.

Social Media 115

Social Media Media API Twitter 115

markempa

MAY 28, 2005

« Blogging & RSS Events | Main | One-to-one lead generation for B2B companies » Creative lead generation blunder? Numerous studies show that companies (with complex sales) dont see increased revenue from getting their sales people more appointments. In some cases, it will negatively impact revenue. Why or why not?

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Hubspot

JANUARY 10, 2012

Whether it's in terms of blog posts, ebooks, case studies, or other marketing collateral, pumping out content not only at a high frequency but also at a high level of quality is a critical skill every marketer should hone. Consult and use them! Do you have it? Interview industry thought leaders for your blog.

RSS 28

RSS High Quality Lead Content Custom Publishing 28

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. But in most cases, social media is being used as a supplement to existing marketing efforts. Be a resource.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here. RT @jaybaer: Develop a social media strategy in 7 steps.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Consultants. Consultants, Fulfillment. Case Studies in Custom Content. Event Agencies and Consultants. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. MediaPRO Community. SEARCH FOLIO: Search. Careers Home. Search Jobs. Add Your Resume.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

JANUARY 25, 2010

BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10 It’s a posture that imitates how a live sales person might have engaged with a prospect in a consultative interaction in the past. But now it’s being driven — out of necessity — by a B2B marketer. That Is The Question. (14)

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Expion just compiled 8 case studies with one of our clients, Applebee's. Hope that helps!

Social Media 157

Social Media Media Paid Content Work Management 157

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Implement “subscribe” buttons via RSS and Email 23. Publish content on what not to do!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

MAY 18, 2012

The RSS feed is: [link]. At least, in Groupon’s case, we waited for them to become a success before we shit on them. It’s a study from American Express and Echo Research. Eric : Yeah, well, this is actually a pretty cool study. Listen Now. Click the play button to listen here: Download the audio file: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115