Envy

APRIL 18, 2018

On May 25 th , 2018, the General Data Protection Regulation (GDPR) will come into effect, and every company that does business in the EU will be required to comply. What is GDPR. GDPR is a set of data privacy and security laws aimed at protecting the personal data of EU citizens. GDPR Impacts on Marketing.

Privacy Policies 88

Privacy Policies Work Management Paid Search Agency Marketing Management 88

Envy

DECEMBER 20, 2017

Are you ready for GDPR? If the answer to this question is no, but you are marketing to EU citizens, you’ll want to keep on reading. Here is a scary thought: 41% of marketers admit to not fully understanding both the law and best practice around the use of consumers' personal data. For marketers the implications are immense.

Privacy Policies 114

Privacy Policies Opt-out Opt-in Privacy 114

Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience.

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Advertising Agencies Privacy Paid Search Agency Privacy Protection 138

sagefrog

MARCH 13, 2024

Adapting your website privacy policy for users in the European Union means meeting the stringent requirements of the General Data Protection Regulation (GDPR). Periodic reviews ensure legal compliance by promptly adapting to changes in data protection regulations, such as GDPR and CCPA.

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Privacy Policies Privacy Marketing Websites Ethics 109

Hubspot

DECEMBER 15, 2017

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. If your line of work involves, well, the internet -- chances are, you’ve heard about the General Data Privacy Regulation (GDPR).

Privacy 77

Privacy Transparency Paid Search Agency Customer Surveys 77

The Point

SEPTEMBER 24, 2019

Even if you’ve already established more stringent data collection and privacy measures as a result of GDPR. and other recent regulations (CAN-SPAM, CASL), CCPA is something that every B2B marketer needs to understand and prepare for. CCPA: What B2B Marketers Need to Know Click To Tweet. This article from IRMI is a good one.) .

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B2B Marketing Advertising Agencies Privacy Policies B2B 220

Zoominfo

AUGUST 30, 2022

We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Privacy compliance has become an essential part of modern-day marketing. Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain.

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Zoominfo

NOVEMBER 17, 2020

Additionally we will cover how Zoominfo is GDPR compliant. More data privacy legislation is being pushed by the day, but here are the biggest privacy laws enacted so far: GDPR – Based in the EU, these laws outline data protection and privacy guidelines for personal data within the European Economic Area — as well as outside the EU.

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Zoominfo Privacy Opt-out Privacy Policies 225

Circle Studio

MAY 31, 2018

While all European Union (EU) businesses should now be fully compliant with the General Data Protection Regulation (GDPR), B2B firms based in the United States are still wondering what GDPR means for them. While only EU citizens are currently protected under the GDPR, we anticipate similar regulations might make their way to the U.S.

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Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

Trade Press Services

MAY 28, 2024

This trust is not built overnight but through consistent adherence to ethical marketing standards and regulations. Whether brands are subject to distinct laws and regulations from regulatory bodies or best practices shaped by client expectations, it’s important to ensure integrity in all marketing efforts.

Ethics 59

Ethics Marketing AI Advertising Agencies Branding 59

Televerde

JUNE 12, 2018

GDPR doesn’t have to be a dark cloud looming overhead. With so many ways to capture a prospects’ attention, lines can blur on what does and does not fit within GDPR regulations. However, it’s important to get the basics – starting with how to audit your prospect database to ensure compliance with the GDPR.

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Hubspot

NOVEMBER 21, 2017

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. If you’re a marketer, we expect you’ve heard about the General Data Privacy Regulation (GDPR) coming into force on 25 May 2018.

Work Management 78

Work Management Marketing Management Planning Transparency 78

Customer Experience Matrix

MARCH 9, 2020

So as part of the report we collected comments from several European CDP vendors and consultants on what they saw happening in their markets. Here’s my interpretation: • The European market is divided into several zones, each at a different stage of the development. The UK market is closest to the U.S. and most mature.

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Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Marketers] simply need a better, more secure environment to collaborate with potentially sensitive data sets — first-party data sets in particular.” Register and watch The MarTech Conference here.

Privacy Protection 131

Privacy Protection Paid Search Agency Advertising Agencies Work Management 131

LeanData

MAY 2, 2018

On May 25, 2018, the General Data Protection Regulation (GDPR), a European privacy law that sets a high standard for privacy and compliance, will go into effect. If you’re a marketer, you already know about this. Today, I’ll cover a few frequently asked questions to help address your GDPR concerns. What’s the GDPR?

Privacy Policies 40

Privacy Policies Privacy Marketing Management Opt-in 40

Hubspot

APRIL 27, 2018

That "Facebook thing" was the ongoing fallout from a recent privacy scandal, in which it was revealed that the personal user data of 87 million users had been improperly obtained and used by consulting firm Cambridge Analytica. These emails are the result of the looming GDPR, and the confusion around it is widespread. About the GDPR.

Privacy 77

Privacy Privacy Policies Internet Marketing Customer Surveys 77

Martech

JULY 5, 2023

The ruling is a shot across the bow for many big tech businesses, says Tim Parkin, president of Parkin Consulting. “It’s Parkin believes this and other EU actions will put an end to the current digital marketing paradigm. Marketers don’t have to worry about this happening in the U.S., Dig deeper: EU fines Facebook $1.3

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Rules Facebook Privacy Protection Gartner 108

Zoominfo

JUNE 19, 2020

In the two-year period after the first GDPR fine corporate chatter increased as much as 16 times over a two-year period, according to ZoomInfo’s numbers. GDPR was adopted in 2016 and went into effect in May 2018. Figure 2 : Timeline of cumulative GDPR fines spread out by date. Source: GDPR Enforcement Tracker.

Privacy 147

Privacy Zoominfo Press Sample 147

The Lead Agency

MAY 15, 2018

There is only one week left before the GDPR becomes enforceable within the European Union (EU). The question now is how this new regulation will affect MarTech companies and the marketing industry at large? What is the GDPR? After four years of debate, the GDPR was approved by EU parliament on April 14th 2016.

Paid Search Agency 59

Paid Search Agency Marketing Automation Services Companies Privacy 59

Sharpspring

APRIL 4, 2018

There’s been a lot of buzz surrounding the General Data Protection Regulation , commonly known as GDPR, which is a new data privacy law that will be enforced starting May 25, 2018. This new law means important changes for many digital marketers, so it’s crucial to be prepared. What Is GDPR and Who Should Care?

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Marketing Automation Services Privacy Policies Privacy Work Management 40

Strategic-IC

JULY 24, 2018

As our resident GDPR expert, Account Manager Heidi shares the latest information on GDPR, data protection fees, and how they may impact you and your organisation. GDPR and Data Protection Fees: Do I Need To Pay? “Do Do you know a good GDPR consultant?” “Yes.”. Can you pass me their email address?” “No!”.

FAQ 48

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Oktopost

JUNE 4, 2019

Coming off the heels of the GDPR (General Data Protection Regulation), the California Consumer Privacy Act of 2018 is going live January 2020 and 10 other state based online-privacy based legislation are on the way. The truth is even if you’re GDPR compliant, you still have a little work to do for CCPA compliance.

Privacy 94

Privacy Opt-out Telemarketing Opt-in 94

Webbiquity

OCTOBER 9, 2018

Here are four areas where your business can benefit from using personalization in your digital marketing. Personalization in Email Marketing. For more guidance on effective email marketing and personalization, check out these email marketing tools and other posts here on email marketing best practices.

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Paid Content Personalization Lead Ranking Marketing Analytics Tools 256

SugarCRM

JANUARY 21, 2016

In early December, the EU agreed upon new regulations for the General Data Protection Regulation (GDPR). This will affect all marketers sending emails to anywhere in the EU. Marketers will need to assess, plan and implement a compliance strategy to satisfy the obligations of the GDPR. Marketing Insights.

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Martech

JANUARY 30, 2024

By leaning on consultants, SaaS, and managed services, businesses can solve complex IT problems. Dig deeper: Cybersecurity for marketers: Teamwork is key to protect data Prioritize data protection How many times have you accepted a privacy agreement without actually reading it? HIPAA enters when a certain class of data is at play.

Privacy 111

Privacy Ad Building Work Management Marketing Management 111

Salesforce Marketing Cloud

APRIL 20, 2023

Whether you’re a marketer trying to personalize content , a data scientist looking for insights about your customer base, or a Chief Information Officer hoping to link information across your systems, it’s worth understanding some of the common themes among the new wave of state privacy laws. New privacy rules mean greater control for U.S.

Privacy 96

Privacy Advertising Agencies Opt-out Work Management 96

Zoominfo

OCTOBER 5, 2021

Since marketers rely heavily on personal data to inform their campaigns, understanding how to adapt to these new privacy acts can be daunting. As a marketer, you wouldn’t be able to deliver any conversions. Start operating in the future today so you won’t have to shift your entire marketing spend overnight.

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Advertising Agencies Cross-Selling Opt-out Privacy 100

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. If you have been tracking your website data on something like a marketing dashboard, you probably have plenty of historical data. GA4 relies on first-party cookies which remain in compliance with GDPR and CCPA.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

The Point

DECEMBER 5, 2023

(As that previous article made clear, emailing to anything but opt-in lists may be at odds with the license agreement of your marketing automation platform (MAP) or email service provider.) Hi Sally”) is a band-aid at best, and may even increase spam complaints by branding your message immediately as a marketing email.

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Deliverability Rules Purchase Marketing Automation Services 162

Heinz Marketing

FEBRUARY 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Marketing teams in the healthcare industry face a unique set of challenges. The industry is heavily regulated, making it difficult to market products and services in traditional formats that other industries follow.

Advertising Agencies 101

Advertising Agencies B2B Thought Leadership Lead Ranking Business 101

SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. Content Marketing. A/B Testing. Do you love science experiments? Call to Action (CTA).

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Convert

SEPTEMBER 15, 2021

In this blog post, we take a look at the Colorado Privacy Act and how it stacks up against other privacy laws, like Nevada’s SB20 , Virginia’s CDPA , California’s CPPA and the most recent CPRA , and the European GDPR. Europe GDPR. Consent obtained prior to direct marketing. Colorado CPA. Nevada SB220. Virginia CDPA. 25 May 2018.

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Act-On Privacy CPA Cost per Acquisition 98

Engagio

MAY 19, 2021

Account-based marketing has been at the center of business development conversations for many years. According to LinkedIn, more than half of B2B marketers were using ABM in some form last year, and 80 percent planned to boost their ABM budget here in 2021. 7 Marketing Experts Chart What’s Next for ABM Strategies.

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Account Based Marketing Enterprise Management DemandBase Work Management 143

Martech Advisor

MARCH 9, 2020

On the occasion of these events, let's look at what you should know about these two aspects from the GDPR and CCPA perspective. Two of such regulations and compliances are the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). What Is the General Data Protection Regulation (GDPR)?

Privacy Policies 65

Privacy Policies Marketing Management Opt-out Planning 65

Envy

JANUARY 28, 2018

Curious as to what the new year has in store for B2B marketing? Experts predict that this will be the year of Account Based Marketing (ABM). Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Marketing Automation. Influencer marketing. We expect this trend to continue.

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Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Heinz Marketing

JANUARY 24, 2024

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. This holistic perspective enables businesses to tailor personalized marketing campaigns and predict customer behavior with greater accuracy.

CRM 100

CRM Marketing AI Marketing Management Customer Satisfaction 100

Martech

APRIL 12, 2023

Leverage inferred attributes in operational programs Many businesses rely on inferred attributes to identify when GDPR or CCPA compliance is required. Reporting on the success of Dynamic Chat, in addition to that of other marketing programs, gives users a more comprehensive view of their marketing activities. Get MarTech!

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Marketo Landing Pages Paid Search Agency Template 93