Martech

OCTOBER 4, 2022

“Online events tend to draw larger audiences than in-person events — at least that’s our experience — and they’re less expensive and time consuming to produce and attend,” said Marc Sirkin, Third Door Media’s EVP product and technology, at The MarTech Conference. Dig deeper: Why we care about virtual events? Get MarTech!

Top of Funnel 105

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 105

Webbiquity

OCTOBER 16, 2018

To increase the likelihood your prospect will actually learn about your offering at the right time, here are six ways to cut through the noise and get their attention. A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement. co-exhibiting at trade shows and conferences.

Marketing Automation Services 246

Marketing Automation Services Trade Show Advertising Agencies Verticals 246

Only B2B

MARCH 6, 2024

These metrics are good to have, but they don’t talk much about the very thing i.e. lead generation or rather lead qualification. downloading white papers, visiting product pages, attending webinars). Outreach volume (calls, emails, social media) Session duration and bounce rate.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

WriteSpark

NOVEMBER 11, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References.

Conference 120

Conference Copywriting Copyright Case Study 120

Martech

MARCH 31, 2023

And don’t forget to learn about the skills of those you work with. Plenty of industry-specific outlets provide up-to-date news about trends and forces affecting industries. Common offerings include webinars, white papers, user communities and user conferences. Present at an event or conference.

Work Management 98

Work Management Marketing Management Training Vendors 98

Golden Spiral

APRIL 18, 2019

We’ve pulled together our list of the best resources to support your B2B tech product strategy. Health IT Resources. Below are resources we recommend for your health IT product research. Such resources include courses, webinars, assessments, meetings, and publications. Resource Library. Fintech Resources.

Work Management 102

Work Management Marketing Management Research Organization 102

Onalytica B2B

APRIL 3, 2018

WHAT AREAS OF SOCIAL MEDIA MARKETING ARE YOU MOST PASSIONATE ABOUT? I have been a leader in organizing meetups and conferences. Podcasts, Speaking Opportunities, White Paper, Product Ideation and Development, Branding and Growth Hacking, Social Media Business Strategies. Personal Branding, Brand Engagement, Growth Hacking.

Startups 231

Startups Work Management Social Media Marketing Management 231

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Lake One

JULY 27, 2023

Actions like: Visiting a link Downloading a resource Signing up for a newsletter Requesting a demo Until now, it was hard to determine which touchpoints are most effective at moving customers along without using multiple tools or jumping between platforms. But that changed when HubSpot introduced its new Customer Journey Analytics tool.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Adobe Experience Cloud Blog

MAY 1, 2019

As nice as new leads are, customers are the most important resource your brand has. Most of the conversation around personalization is all about marketing. Send objects rather than paper. Or go big and host a conference that brings hundreds of your customers together. Here’s how: 1. Personalize your product offerings.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing & Strategy Paid Search Agency Advertising Agencies 134

Martech Advisor

MARCH 13, 2020

There's been a lot of uncertainty and misinformation surrounding the outbreak, which is reflected in public behavior with necessities like toilet paper going out of stock. Toilet paper & paper towels: Revenue sales increased 26% from the week prior. The coronavirus (COVID-19) outbreak has negatively impacted the world.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

BOP Design

NOVEMBER 14, 2023

With advancements in software that include AI, automation, and integrations for just about everything, B2B websites must follow suit. Conversion-focused UX More times than not, clients approach us with this complaint about their current B2B website design: it’s not converting. Conversions are often a reflection of user experience.

Design 94

Design Trends Marketing Websites B2B 94

Metadata

MARCH 1, 2022

While we’re excited about this news, we’re even more excited about the future and what we’re building for B2B marketers. It requires resources and takes a ton of time. We don’t need to plot coordinates on a paper map. Ever heard of a B2B SaaS company doing a press conference? We put Tesla behind the wheel.

B2B Marketing 98

B2B Marketing Advertising Agencies Paid Search Agency Ad Building 98

EveryoneSocial

FEBRUARY 22, 2022

In our field, we frequently speak about research groups , co -authors, and networking events at conferences. When you go to a conference or publish a new paper, one of the first things people will do to learn more about you is a Google search. At its very core, science is a collaborative enterprise.

Brand Identity 56

Brand Identity Branding Aggregators Paper 56

Envy

JANUARY 14, 2019

This IBM-hosted conference is at the top of our list of cybersecurity trade shows for the third year running – and it’s not just because it’s the first major industry conference of the year. Attendees can customize their agenda in advance on the IBM Think website to maximize their time and tap the most relevant cybersecurity resources.

Trade Show 113

Trade Show Gartner Conference Work Management 113

Sales Engine

JUNE 30, 2016

Marketing and sales leaders read the white papers and attend to the webinars about alignment, and so they get in a conference room, establish the same vocabulary and service level agreements. If someone has downloaded your white paper, that simply means that they are interested in that topic. Does this sound familiar?

Sales Qualified Leads 120

Sales Qualified Leads Allocation Marketing Qualified Leads Lead Ranking 120

Tomorrow People

JUNE 7, 2021

First of all, let’s look at why it’s worth your time learning about product-led growth in the first place: improved business performance. Think about Slack, Calendly, and Zoom. It’s not the result of reading white papers or attending conferences to discuss a hot new trend or grand concept.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Onalytica B2B

SEPTEMBER 12, 2017

Getting this right can truly mean the difference between a substantial amount of wasted resource and even potentially brand damaging marketing and living the influencer marketing dream. High reference is likely to highlight thought leaders, consultants or conference speakers that are respected and seen as being authoritative by their peers.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

Sales Engine

MAY 19, 2016

The necessity of lead intelligence It used to be that a good sales rep could walk in the door of the business, meet the prospect in a conference room, shake hands and see around the office. Now the sales reps has something they can talk about beyond just the general interest in the company.

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Webinar Metrics Marketing & Strategy 159

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year. Combining these two has multiple benefits.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

B2B Marketing Directions

JUNE 7, 2020

NetLine operates a content syndication platform, and this report is based on data about millions of content downloads that occurred on the NetLine platform in 2019. The study produced a wealth of information about content consumption behaviors, and I recommend that you download and review the full report.

B2B 75

B2B Content Webinar Metrics Trade Show 75

B2B Marketing Directions

FEBRUARY 18, 2023

Source: Kogan Page That's the tagline adopted by Third Door Media a few years ago for its MarTech conferences and martech.org website. Scott Brinker, the MarTech conference chair and editor of the Chiefmartec Blog , captured the interconnectedness of marketing strategy and marketing technology when he wrote , "Strategy alone isn't enough.

Work Management 40

Work Management Marketing Management Marketing Automation Services Conference 40

6sense

DECEMBER 8, 2021

Another person feels we should do more industry white papers, while somebody else is adamant that we just have to be at an upcoming conference. So, I think a lot about how I can say no to say yes. I have found two key questions that keep me on track and help me decide if an idea, event, white paper, etc. is a no or a yes.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Lead Scoring Lead Ranking 62

KoMarketing Associates

SEPTEMBER 12, 2017

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. About 73 percent of marketers claimed that they still rely on manual data capture at events. ABOUT KRISTEN ALEXANDER. found that their post-event follow-up is lagging.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Content Marketing Institute

AUGUST 9, 2018

In its widely talked about State of Marketing Report, Salesforce reports that just over half (51%) of marketers are using AI in one form or another, while another quarter plan to test it over the next two years. Many marketers are confused about which tech is genuinely AI-powered, says @Clare_mcd. The answer may be “neither.”

Marketing AI 59

Marketing AI Planning Paid Search Agency Marketing Automation Services 59

Martech

MAY 18, 2023

To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, chief data scientist at TrustInsights.ai, speaking at The MarTech Conference. All this takes significant computing power, time and resources. Try to figure out what the next word in the sequence will be.

Marketing AI 95

Marketing AI Paid Search Agency Ad Frequency API 95

Directive Agency

MAY 29, 2019

Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, 5 Data-Validated Tactics to Increase the Experienced Marketer’s Qualified Lead Volume (…and 3 Tactics Guaranteed to Fail) with their audiences across the nation. “We Salt Lake City – March 5-6.

Search Marketing 74

Search Marketing Paid Search Agency Advertising Agencies Curation 74

Sprout Social

OCTOBER 11, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. It’s the equivalent of abandoning that print distribution model, plopping a pile of papers in front of the NYT offices on 8th Avenue and saying, “If you want to read it, you have to come and get it.”

Storytelling 76

Storytelling Peer-to-peer Ad Frequency Ad Exchange 76

Biznology

AUGUST 30, 2018

It might not be “describe key features and benefits” — not all members of a buying team care about the same features and benefits. White papers, implementation guides, case studies, blogs, and video can all address needs like these. Knowing that the video covers subjects she cares about, a prospect is more likely to click.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Convert

OCTOBER 18, 2022

And it actually works with just about any educational and thought leadership newsletter you’re subscribed to. Are there research papers included? And how much do you know about the authors whose work has been included? What we’re about to reveal is from our in-house stash and recommended by pros in the CRO community.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Hinge Marketing

OCTOBER 22, 2020

Whether you are creating the content yourself, managing a team member or outside resource, there is topic/outline development, writing, editing, selection of images, and more. You do not need to brag about your organization or yourself. First is the study itself, which becomes a lead magnet, produced as a report or white paper.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

SalesIntel

DECEMBER 6, 2023

Selling is all about hitting the numbers consistently. Lack of visibility into the sales pipeline and forecasting accuracy, making it difficult to plan and allocate resources effectively. The Rising Importance of Sales Tools Nine in 10 companies use two or more lead enrichment tools to learn more about prospects.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

ViewPoint

JUNE 6, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Christopher Ryan shares his observations during a recent technology conference. The most sought after content are research reports, white papers, case studies and product reviews. Via BtoBMagazine.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

B2B Marketing Directions

JUNE 13, 2021

NetLine operates a content syndication platform, and this report is based on data about millions of content downloads that occurred on the NetLine platform in 2020. The NetLine study produced a wealth of information about content consumption behaviors, and I encourage you to review the full report. hours, up from 28.5 hours in 2019.

Business 52

Business Content Bandwidth Trade Show 52

KoMarketing Associates

OCTOBER 9, 2018

As we start the fourth quarter of 2018, marketers begin to think about their plans for the coming year. These tools help you think past your every day tasks and start to think about what you can create in the next year to move your business forward. In addition to the book, the author also has a website with more resources and tips.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

B2B Digital Marketer

OCTOBER 13, 2020

In this episode of the B2B Digital Marketer Podcast, Joey Knecht , CEO of Proteus, shares that B2B digital marketing is about building relationships and trust with your customers. 09:57 – Marketing is about being empathetic and building meaningful relationships. 17:51 – Sales is still about relationship and trust.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

BOP Design

MARCH 17, 2020

This means starting with a big piece of content – maybe a white paper or guide. Conference or trade show themes. For example, you can ask one or more of these topics and generate a slew of content ideas: What do our prospects struggle to understand about our industry or service offerings? Subject matter expertise.

SME 64

SME Content Trade Show Case Studies 64