6 Ways To Reach Government Decision Makers With Account Based PR


When it comes to reaching and selling to government agency decision-makers, a colleague of mine often smartly reminds our clients and prospects of the following: there is no “government.” For other vehicles, PR needs to account for the strengths of multiple vendors.

MarTech, the vendor-agnostic conference for marketing technology and operations leaders, returns in October


This has become abundantly clear to me as I’m programming the next MarTech conference , which will take place in Boston, October 1-3. On the contrary, it’s more important than ever to have strong technical and operational leadership in the marketing department — to forge the right infrastructure for distributed digital marketing, with centralized data management and overarching governance for everything from customer experience continuity to new privacy compliance.


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Pivoting from a Sales Engagement Conference to a Successful Virtual Summit in 8 Weeks


The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. We all brushed it off — there was no way we would cancel our largest conference of the year six weeks out!

Blockchain Will Be Huge. We Think.

What Works - What Doesn't

Speakers at the conference speculated that blockchain could today be where the internet was in 1990, 1985 or even 1969 –- a seemingly arcane technology poised to fundamentally change economies and societies. This post is about where blockchain is today, based on buzz at the conference and my blockchain work with clients. One vulnerability, he told the conference, is the consensus model by which blockchain nodes continually check the validity of entries in the distributed ledger.

Driving Thought Leadership in Blockchain

What Works - What Doesn't

And since blockchain is meant to be so disruptive, much of the talk at the conference was about who will be disrupted, and how. Much of the talk at the conference was not about technology, but rather how laws and regulations will need to change if blockchain is to reach its decentralizing, empowering potential. Why (and if so, how) should governments or regulators change how rates are sets and financial returns regulated to encourage such a shift?

Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey


As noted in research previously reported here, pre-pandemic, in-person events (conferences, expos, trade shows) were frequently the largest single line item in B2B marketing budgets. But B2B vendors have moved more sales online as well.

When segmenting customers, don’t forget your silent majority


They love your annual conference and happily retweet your marketing tweets but never agree to speak to your prospects. Companies are too despite the preponderance of processes, governance, and standards. All this leads to ambiguity and as a vendor your challenge is to recognize these situations and to deal with them in such a way that you keep the customer.

Executive Insights: A Marketing Technology (MarTech) Conversation with Scott Brinker

Marketing Insider Group

I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars. How has this been received, and any updates to report between last fall and this spring’s MarTech conference?

When will B2B trade shows and in-person events return?


For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. Those big company conferences are just a discretionary use of marketing funds that brings the big company publicity and makes customers happy and possibly more loyal.

Top 20 Cybersecurity Trade Shows for 2021: Coming to a screen OR venue near you.

Marketing Envy

But with vaccines rolling out around the globe, some conference organizers are planning in-person events in 2021. It features speakers from government bodies, new startup founders, and established industry thought leaders. RSA Conference 2021.

3 Enterprise Takeaways from SiriusDecisions Summit


This week in Orlando, 2,000 attendees had the opportunity to participate in the SiriusDecisions Summit , the granddaddy conference for the B2B marketing industry. So what are the new themes from enterprises this year versus the seven prior conference years that I’ve attended? Pete Koliopoulos, Vice President of Marketing for Arrow Electronics, provided an incredibly thoughtful approach to Arrow’s data governance strategy to help elevate marketing to a true business partner.

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

resources covering key topics, including coding, privacy and security, information governance, health informatics, and more. It is one of the largest, most influential healthcare industry organizations, and more than 45,000 health IT professionals attend the HIMSS conference every year. It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. vendor performance data based on user feedback. RSA Conference.

The New Omnichannel Stack Reference Model from Real Story Group


The following is a guest post by Tony Byrne , founder of Real Story Group , an independent analyst firm that evaluates technology vendors and delivers hard-hitting research and advice. RSG only works on the “buy” side to advise enterprise tech decision-makers, and never works for vendors. This is a very fast-moving space right now, with a lot of vendor overlap. In RSG’s CDP vendor evaluations , for example, we cover nearly thirty plausible players.

Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

While participating in the fall 2019 ITSMA Marketing Vision conference, I attended some informative SAP sessions discussing their innovative use of ABM. What type of measurements do you have in place and how is that supported by regular governance and reviews with stakeholders?

Will Privacy Regulations Favor Internet Giants?

Customer Experience Matrix

Last week’s MarTech Conference in San Francisco came and went in the usual blur of excellent presentations, interesting vendors, and private conversations. CDP vendors exhibiting at the show included Treasure Data , Tealium , and Lytics. Orchestration vendors at the show included UserMind , Pointillist , Thunderhead , and Amplero. Of course, it wouldn’t be MarTech if the conference didn’t also provoke Deeper Thoughts.

Interview with Tony Baer

Onalytica B2B

Bio: One of Ovum’s most visible analysts, Tony Baer is a recognized authority in extending data management practices, governance, and analytics to address Big Data. Baer advises Ovum vendor clients regarding product development, positioning, and messaging. Tony Baer – Principal Analyst at Ovum. Key Topics: Big Data, Data Management, Databases, Advanced Analytics, AI. Location: New York, USA.

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Top 21 Cybersecurity Experts You Need to Follow in 2020

Marketing Envy

Graham shares wisdom and the latest industry news about malware and social media hoaxes on his Twitter feed , his personal blog , his Smashing Security podcast , and at cybersecurity conferences.

High Touch or Low Touch? Maybe That’s Not the Right Question


A rebuttal to my point (I can hear it being yelled) is that vendors must preserve the ability for their highest ARR (annual recurring revenue) customers to be successful at all costs and that high touch programs offer the level of attention those customers expect and require. They also share, to some extent, governance of the account relationship with sales. Those findings are also supported in the countless stories CSMs tell at conferences and meetups.

Cybersecurity Trade Shows Not To Be Missed in 2018

Marketing Envy

Overwhelmed with the number of cybersecurity industry conferences on offer? Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. The conference has a rich agenda offering talks by renowned security experts. This IBM hosted conference draws together industry leaders in tech with IBM seniors to brainstorm and exchange ideas around digital transformation and cutting edge technologies like AI.

MarTech Europe is just 2 months away, don’t miss out


Above is an overview of the agenda, which features 25+ sessions — one more special, closing session to be announced soon — covering a wide range of contemporary topics at the dynamic intersection of marketing, technology, and management: IT/marketing collaboration and governance. marketing technology vendor management. We’re now less than two months away from MarTech Europe , which will take place in London on 1-2 November, and my anticipation is building.

How is COVID-19 Impacting Advertising, Marketing and Media?

Martech Advisor

But as governments, industries, companies, and individuals around the world rally to fight this disease, media, marketing and advertising have an especially important role to play.

Five B2B marketing beliefs and trends debunked


The definition of business-to-business is and never was meant to be a description of a market, but rather the type of organization that is sold to by a company vs. consumer, government or institution. We all know this, and yet I read articles, white papers, and hear presentations (the recent BMA Conference is an example), where B2B is referred to as if it was a homogeneous market. 60% of the buying process is completed before contact with vendors.

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Top 20 Cybersecurity Experts You Need to Follow in 2020

Marketing Envy

Graham shares wisdom and the latest industry news about malware and social media hoaxes on his Twitter feed , his personal blog , his Smashing Security podcast , and at cybersecurity conferences.

Martech 2030 Trend #1: “No Code” Citizen Creators


But you would hire them to craft a killer keynote presentation for a major conference. Enabling such “no code” automation will drive both commercial martech vendors and internal company developers to provide greater programmatic access to their software through APIs.

Conductor’s Plan to Protect Our Team’s Health, Wellness and Safety


We also host small events, like dinners, meetups, and workshops, and large events like C3, our global conference. We’ve taken our global marketing conference C3 virtual. Meetings with vendors and business partners when necessary will happen through video conference.

Is Your Marketing Ready for 2018?

Content Marketing Institute

One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference. As I review the blog posts I’ve written this year about the talks at those conferences, I’m struck by one big takeaway: Marketers need to expand their view of their role and their sense of how they can contribute to the business. When you’re creating RFPs or otherwise researching martech vendors, look for a vendor that fits your need.

It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett


The best-selling author, former CMO and keynote speaker at the upcoming Eloqua Experience conference. It’s going to be the use, the access, the governance, and the nurturing of that data that will define the biggest disruptive change for the way marketers interact. Leaders, specifically marketers, should be proposing this throughout their entire teams, vendors, partners, etc. by Jesse Noyes | Tweet this Jeffrey Hayzlett knows his marketing.

3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers


Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. We’ll reveal that answer at the MarTech conference in San Jose this spring when we unveil the 2019 landscape. Anything more than 2,000 vendors qualifies as “a ship ton,” to use the French nautical term for it.

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MarTech Europe 2016 call-for-speakers is now open


procurement, security, and governance of marketing technology. There are many wonderful digital marketing conferences out there, many of which cater to attendees who are just getting started. While we may accept a few speakers from marketing technology vendors, if a topic is particularly noteworthy and truly vendor agnostic, the bar will be higher for those presentations to be accepted.

IDC: US Tech Firms Underestimate Emerging Market Opportunity

Paul Gillin

Latin America, Central & Eastern Europe, Middle East, Africa (CEMA) and Asia Pacific economies are will spend nearly as much on IT as the US in 2012, said Sandra Ng , Group Vice President of the Information & Communications Technology Market Group at IDC in an address to the research company’s Directions 2012 conference this morning. North American vendors who tune their offerings to those characteristics can tap into a huge amount of pent-up investment, she said.

3 Ways You Sabotage Your Content Tech Search

Content Marketing Institute

From those 5,000-plus options, you have to choose tech that will work for content creators, content strategists, content consumers, anyone who handles content governance, marketing or business analysts, the IT department, and so on and so on. In fact, the Content Marketing Institute recognized that and is evolving the Intelligent Content Conference into the ContentTECH Summit next year. Send this RFP to a short list of vendors. Content technology.

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Meet WPP’s firm of strategic marketing technologists


In preparing for the upcoming MarTech Europe conference — as a promotional interjection, please note that discounted “beta rates” for tickets expire next week — I’ve had a number of terrific chats with Stephan Pretorius , the co-founder and president of Acceleration , a WPP marketing technology services firm. So we help them to architect and govern their technology better and to work more closely, and collaboratively, with their IT partners.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Why it’s great: Quite simply, it is one of the largest LinkedIn marketing groups available, run by an experienced team of marketers and supported by the eMarketing Association, an international association of marketers, companies and governments committed to the advancement of marketing in the digital era. Consider your own alumni network, industry affiliations, and vendor-specific resources. It is no secret that LinkedIn is a valuable social media platform for B2B marketers.

What are the job responsibilities of marketing technology management?


We’re analyzing the compensation data now, and we’ll release the full results at the MarTech conference in San Jose in just a few weeks. I’m willing to acknowledge the excuse that perhaps an IT or security team outside of marketing operations carries the mantle of governing privacy and security. P.S. If you’re working in or leading marketing technology management, one more thing is for sure: the MarTech conference is for you.

THE HACKIES: 6 areas to make your martech stack work with people, processes and data


It was entered into The Hackies essay contest for the upcoming MarTech conference. During the last few years, many vendors and companies had published their marketing technology stacks in the chiefmartec.com contest. Governance: Do you have the culture, execution team, processes, skills sets, content campaigns and journeys under an agile plan that has a continuous process of learning? This article is a guest post by Jesus Hoyos of Solvis Consulting.

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The average enterprise uses 91 marketing cloud services


Resistance to vendor lock-in is now a top 3 criteria. 183 in Meeker’s report); Lock-in — the ability to change vendors — was the least of buyers concerns back in 2012. It’s remarkable both how those other concerns have been steadily mitigated in the span of three years — but also how great the resistance to vendor lock-in has become. By 2015, compliance and governance had become the #2 concern.

A B2B marketing guide (and how to be successful)


Here are a few examples of B2B companies: Government agencies, the single most significant target and consumer of B2B marketing. The potential customers and their stakeholders have a strategy in place to address their pain points and evaluating all vendors.

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