Webbiquity

MAY 1, 2018

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. You can also geo-tag your posts, so that users can pinpoint precisely where you are.

Trade Show 206

Trade Show Social Networks Social Media Advertising Agencies 206

Webbiquity

MARCH 10, 2020

Prospective buyers appreciate original content coming from intensive research, interviews, and surveys conducted or compiled by your company. High-quality eBooks can earn your company a reputation for expertise in your field, and create a lasting positive impression on prospects. Social Media Promotions and Offers.

Sales Qualified Leads 310

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 310

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Social Media 145

Social Media Social Marketing Media Curation 145

Paul Gillin

MARCH 10, 2011

If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. This is the ideal B2B environment.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Heinz Marketing

MARCH 4, 2021

When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media platforms that allow you to share content can promote free or paid, in this case we’re going to focus on the free aspect. Promoting a business or company.

Paid Content 133

Paid Content Social Media Media B2B 133

EveryoneSocial

OCTOBER 1, 2019

Whether you work for a B2B or B2C company, LinkedIn has plenty of value for either. While there are plenty of social networks your company might be focused and active on, LinkedIn is probably the most important fuel for your branding and social media reach. Look at your LinkedIn feed or any company profile pages.

Social Media 63

Social Media Linkedin Paid Search Agency Companies 63

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. If you want to drive real growth through this social network, there are ultimately three main ways to do that: Employees Founders/Execs Company Page.

Paid Content 135

Paid Content Linkedin Ad Building Marketing & Strategy 135

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Sprout Social

JUNE 27, 2023

According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Glassdoor Glassdoor lets millions of people get the inside scoop on companies they are interested in working for. You can sort your reviews by date range, profiles, ratings and tags.

Ideal Customer Profiles 122

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 122

EveryoneSocial

NOVEMBER 16, 2020

The company newsletter has long been a staple in the internal communications toolkit. Organizations that want to keep employees connected, informed, and engaged need a consistent way to communicate company news and content. One of the most common and traditionally easy ways to achieve that goal was with a company newsletter.

Newsletter 64

Newsletter Companies Distribution Communities 64

Exo B2B

MARCH 6, 2024

Optimize your search engine optimization (SEO): Choose relevant keywords and use them judiciously in your titles, articles and meta tags. Relay your articles on social networks and in your newsletters. Blogging is one of the most popular tools used by many B2B companies. Optimize your blog’s loading speed.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

EveryoneSocial

FEBRUARY 4, 2019

Considering a social employee advocacy program for various departments or even enterprise-wide at your company? The mindset and digital shift has created more opportunities for companies to be social and enterprise-wide adoption will continue to grow. Social programs have the power to transform your entire company.

Budget Programs 75

Budget Programs Paid Social Agency Paid Search Agency Companies 75

EveryoneSocial

SEPTEMBER 4, 2018

Effective internal communications in your organization will improve overall productivity, employee engagement, and how connected employees feel to their company. 74% of employees feel they are missing out on company information and news. if your company already has one then you are started in the right direction.

Paid Search Agency 79

Paid Search Agency Companies Click Rate Work Management 79

Zoominfo

MARCH 17, 2021

This should include optimizing title tags, meta descriptions, and URLs. For example, viral content on your social media accounts may help your search engine ranking more so than those with a minor social presence. Adopt SEO for SaaS Company Strategies. Engage in Guest Posting.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

KoMarketing Associates

MAY 26, 2016

Today, pretty much everyone uses social media – not just Millennials. As of last July, Pew Research Center found that 76% of online adults use social networking sites. From Facebook to LinkedIn, every generation is socially active. So, Why Does Social Matter to B2B Companies? Link Building.

Social Media 183

Social Media SEO Media B2B 183

Content Standard

DECEMBER 1, 2016

Now, with Instagram’s new shoppable tags, Instagram marketing is about to get interesting. It works like this: brands tag products in their photos, which are hidden under a “tap to view products” button. When users tap the button, a tag appears on up to five products in the post with price information.

Tagging 40

Tagging Paid Search Agency Social Media Twitter 40

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Paid Content 124

Paid Content Tools Brand Identity Branding 124

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. Not surprisingly, social networks do the same. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

EveryoneSocial

APRIL 25, 2023

Posts that the LinkedIn algorithm might consider not quite up to par are those that are: Poorly written Too broad or general to interest many users Tag people who aren’t likely to engage with the post, such as well-known LinkedIn influencers. Because the LinkedIn algorithm prioritizes user’s content over companies’ posts.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

EveryoneSocial

SEPTEMBER 10, 2019

Of course, internal storytelling has been around for years, but social media now gives everyone insightful glimpses into other companies’ work culture. And how can you enhance your efforts by sharing these stories on social media? Audiences will respect your company more when they see how well employees are valued.

Paid Search Agency 78

Paid Search Agency Companies Storytelling Sample 78

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Hinge Marketing

JANUARY 14, 2016

LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. So how can you use your company’s page on LinkedIn to see real success? Share content from other users and tag them so they know you find their content relevant and educational. Build your brand.

Linkedin 48

Linkedin Paid Search Agency Companies Tips 48

EveryoneSocial

FEBRUARY 16, 2021

This guide lays out all of the categories of influencers to support your marketing goals and social media strategies. What Are Social Media Influencers? Social media influencers are people that have established credibility in a certain area or field and share with audiences over social networks. Micro Influencers.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Marketing Insider Group

AUGUST 17, 2020

Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation. Mention and tag them in your posts or place their logo in the collection of graphics you share to promote the event. Prizes can also be sponsor branded items.

Lead Scoring 345

Lead Scoring Lead Ranking Co-Registration Banners 345

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned.

Social Media 188

Social Media Media Zoominfo Ideal Customer Profiles 188

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Ideal Customer Profiles 130

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 130

Sprout Social

JULY 19, 2022

Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. Many social media users and marketers immediately recognize the # symbol as a hashtag, but its official name is an octothorpe. Using hashtags on different social networks.

Effectiveness 114

Effectiveness Social Media Paid Search Agency Viral Marketing 114

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged.

Tips 127

Tips Ideal Customer Profiles Work Management Marketing Management 127

Buzz Marketing for Technology

SEPTEMBER 30, 2009

We are at an interesting inflection point with Social Media today. One that threatens to disrupt and reinvent every function in your company over the next few years. Social Media already has changed Marketing forever. Product companies will have a strong social approach to product development using Social Media.

Social Media 100

Social Media Web 2.0 Paid Search Agency Companies 100

EveryoneSocial

NOVEMBER 23, 2020

Companies need new technology and tools to keep up with these changes. That’s why so many companies are turning towards employee advocacy programs as a key way to integrate social networking into the workplace. Let’s look at some of the ways that EveryoneSocial can boost your social recruiting efforts.

Enterprise Management 98

Enterprise Management Ad Exchange Social Networks Work Management 98

Content Marketing Institute

DECEMBER 10, 2018

They do not address posts made to LinkedIn company pages. Tag people in posts. The LinkedIn version of this question is: If you share a post but don’t tag people, does anyone see it? When you tag someone in a status update, it appears in their notifications, which makes it more likely that they’ll see it.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Sprout Social

MARCH 7, 2022

Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. If your team often relies on paid social, use any of the following in-network survey tools to get more out of your budget. Inbound Message Tagging and Tag Reports.

Customer Surveys 88

Customer Surveys Brand Identity Branding Paid Search Agency 88

Circle Studio

JUNE 23, 2022

Create an accurate title tag that includes primary keyword (<70 characters long). Keyword optimize ALT tags and image file names. Regardless of the size of your company, your employees represent a phenomenal opportunity to increase the reach of your content marketing. Make your employees content marketing ambassadors.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

EveryoneSocial

DECEMBER 8, 2020

Employee personal brands are becoming an essential part of a company’s reputation, and companies that invest in them reap huge benefits. As more purchasing decisions are made online and from recommendations on social media, having employees that are trusted and respected will open up further opportunities for your organization.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

EveryoneSocial

JUNE 29, 2022

Use the same photo across your social networks to consistently communicate your personal brand and make it easy for people to identify you. Whether you’re looking for new job opportunities or trying to connect with potential customers, you can’t effectively accomplish either on social media unless you’re easy to find.

Ideal Customer Profiles 55

Ideal Customer Profiles Social Media Profiling Media 55

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Search through the latter tag, and you’ll find a compelling mix of user-generated content as well as branded content posted by Levi’s itself.

Campaigns 138

Campaigns Examples Design Planning 138

Martech Advisor

JANUARY 6, 2020

Realtors need a strong network not just among customers and prospects but also with industry peers. Social media offers incredible networking opportunities for realtors to connect with prospects and customers. While social media is a platform for mass engagement, it is also an excellent source for direct lead generation.

Social Media 110

Social Media Social Marketing Practices Media 110