Webbiquity

JANUARY 28, 2022

Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Web Traffic. One of the most critical KPIs your PR department should be tracking is web traffic. Image credit: George Morina from Pexels. Media Coverage.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

ConvertKit

JANUARY 27, 2021

How to get free traffic to your landing page. So toss aside your self-doubt and put on your business hat, because we’re going to cover how to get free traffic without feeling slimy. They post a link to their blog’s Twitter page with 500 followers and get 10 landing page views a month from an average engagement rate of 2%.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

BuzzSumo

MAY 20, 2019

Do you want to drive more traffic to your website? In this article and accompanying video, you’ll learn the step-by-step approach we’ve implemented to consistently generate up to 10x our average daily website traffic. Website traffic is the online version of potential customers walking into your shop. What Is the Strategy?

Traffic 98

Traffic Marketing Websites Twitter Blogger 98

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. This also includes updates from the companies and businesses I care about. What is a Twitter marketing strategy?

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

KoMarketing Associates

MAY 25, 2022

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Find The Right (High Intent) Keywords .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Sprout Social

MARCH 22, 2017

How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder.

Twitter 111

Twitter Paid Search Agency Ideal Customer Profiles Keywords 111

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. Host and Participate in Twitter Chats.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

SmartBug Media

AUGUST 5, 2019

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources. Direct Traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Zoominfo

APRIL 30, 2018

Determine your top traffic sources. One primary function of web analytics is to tell you where your site traffic comes from. No matter how much traffic you attract to your careers page, if you don’t know how where your traffic came from, you won’t understand which of your campaigns and channels are effective. Job boards.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Marketing Insider Group

NOVEMBER 23, 2023

Follow Whole Foods on Twitter for a constant stream of ideas and recipes. With SEO and social media marketing, you can direct organic (and qualified) traffic to your brand’s website’s blogs or to other content. I start at the same place every time: Keyword research. For example, food companies exist to feed people.

Content Marketing 209

Content Marketing Work Management Paid Search Agency Marketing Management 209

Valasys

JULY 26, 2021

However, if done effectively, it might help your company outperform the competition and expand dramatically. You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

Marketing Insider Group

JUNE 14, 2021

86% of video marketers say video has increased website traffic. Company culture or behind-the-scenes videos. Optimize every video you make for search engines so you can attract more traffic and build your audience organically. Here are some tips: Incorporate target keywords where appropriate. Interviews. Product reviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Launch Marketing

MAY 25, 2022

Utilize Relevant Keywords in Posts. But to take it an extra step, think about including keywords to encourage tagging and indexing from the thousands of Google crawlers, which can help SEO performance. It might not seem like a big difference but look at the keywords in both examples. Generating website traffic is important.

Social Media 125

Social Media Optimization Media SEO 125

Valasys

DECEMBER 21, 2022

Services of SEO for an HVAC company can help you rank higher in search engine results, increase your website’s web traffic, and ultimately lead to more sales. Keyword Research. Keyword research is the process of finding and using relevant keywords that relate to your HVAC business. Content Optimization.

SEO 40

SEO Paid Search Agency Service Companies 40

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Focus on search intent, not just keywords. The algorithm updates mean it’s not just about the keywords anymore.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

Outbrain

NOVEMBER 16, 2022

As websites compete more fiercely for traffic, costs are rising. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. What are paid traffic sources? Paid traffic is all the visitors that arrive at a website via a paid click on an ad or link.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

SmartBug Media

MAY 6, 2020

Here are six of the most effective paid marketing channels for SaaS companies: 1. When using display ads, it’s important to narrow down the list of keywords that will trigger your ads so that you’re only displaying ads to qualified prospects. Let us know @smartbugmedia on Twitter and Instagram. Paid Search. Display Ads.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Navigate the Channel

OCTOBER 24, 2023

So establish a profile on the top social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest. Do some digging into the information provided by your company’s followers. You will gradually uncover important information that helps you better understand the people and companies you provide products and services to.

Social Media 65

Social Media Media Ideal Customer Profiles Business 65

Contently

AUGUST 2, 2021

Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. I often monitor the behavior on our site in order to see which pieces are driving the most traffic and where that traffic is coming from.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Webbiquity

MARCH 28, 2023

You want these pieces to continually bring in qualified traffic, which is why you should target topics that are perpetually on the minds of your top-of-the-funnel audience. The key to creating interactive content is to tie it directly to your brand, as you need it to bring in qualified traffic.

Top of Funnel 311

Top of Funnel Marketing Strategy Marketing & Strategy Planning 311

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Convince & Convert

DECEMBER 4, 2015

More specifically, I’m talking about Twitter advertisements. We know that Twitter holds some (if not a good deal of) credence with brands and companies across the country when it comes to paid outreach. But when you invest in Twitter ads, are you really getting the most bang for your buck? highlight to tweet).

Twitter 99

Twitter Paid Search Agency Ads Word of Mouth 99

Whale Pages

JANUARY 19, 2020

As far as our biggest hurdles, one was definitely making the jump from being a services company to a product-based business. Today, WhalePages was fortunate enough to chat with Lakshdeep Rajput, the co-founder of SearchTap , a search technology product designed to help eCommece companies sell more goods.

Enterprise Management 85

Enterprise Management Work Management Paid Search Agency Marketing Management 85

SmartBug Media

NOVEMBER 10, 2021

Making a strategic marketing plan for a manufacturing company is a unique challenge. Unlike marketing for companies that sell a product that you can purchase, manufacturing companies sell a service—the “product” of a service-oriented company is trust, experience, and expertise. Starting Out: Make a Solid Plan.

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

Navigate the Channel

OCTOBER 20, 2023

Most people who are somewhat familiar with search engines and the web understand that implementing keywords and key phrases in online content enhances search engine optimization (SEO). The companies that make an effort to understand SEO in-depth have an important competitive advantage. Aim for a keyword frequency between 1.5

SEO 65

SEO Ad Frequency Keywords CAN-SPAM 65

Webbiquity

OCTOBER 27, 2020

Use Conversational Keywords. The way to do keyword research is drastically different for voice searches and regular searches. When optimizing for voice searches, you need to concentrate on conversational keywords. To find such keywords, you can use a keyword research tools like SEMrush and head to the Keyword Magic Tool.

Optimization 254

Optimization Marketing & Strategy FAQ Long Tail Marketing 254

Marketing Insider Group

APRIL 12, 2021

They actually all work together to drive traffic and conversions. Fast lead generation and traffic to owned media. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. It depends on how competitive your industry is, as that will result in higher bids for keywords.

Paid Content 355

Paid Content ROI Paid Search Agency Media 355

Sharpspring

OCTOBER 11, 2021

Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. No need to search Google or Twitter every day to learn who is talking about you online. It supports Twitter, Facebook, Instagram, Reddit, and a variety of web sources like blogs and forums.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. But what’s the fuss all about?

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. Where are they getting most of their traffic from? Or, competitive monitoring could reveal your competitor is ranking on search engines for several high-volume keywords related to your niche.

SWOT 93

SWOT Budget Programs Eye-Tracking Advertising Benchmark 93

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 96

Twitter Communities Network Marketing Tips 96

Directive Agency

MAY 20, 2020

When potential customers Google a keyword, find your product, and begin showing an interest, keep in mind that they may not be in the market for your product specifically. For example, if you are a log management software company, your TAM is any business that digests data. Referral traffic. Paid social.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Sprout Social

NOVEMBER 10, 2022

Drive more traffic to your website. Keywords that help people find your brand via search. Additional Information: Tell your brand story or company history. Jennifer Garner’s company, Once Upon a Farm , does a good job of using this template. Hashtags and keywords. Keywords that describe your primary content topics.

Social Media 91

Social Media Brand Identity Branding Media 91

Conductor

OCTOBER 11, 2022

Instead, they are ranked by Google based on the value and information they provide related to the user’s given keyword or search phrase. Twitter: Seeing related tweets can help you find information on Twitter or access more details surrounding a specific person or company that tweets often. These results aren’t paid for.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124