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10 Ways CMOs Can Help Grow Their Companies

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And, while some growth has happened for your company, you might be feeling like you’ve hit a plateau and could use some new marketing strategies that will stimulate further business.

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Account Based Marketing and its Growing Interest Among B2B CMOs

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"In the future B2B companies are going to not only want, but need to move to account based marketing models," he adds.

Why C-Levels Need To Think Differently About Social Media Strategy

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Whether you’re prepared for it or not, social media affects more areas of your company than marketing alone. Look no further than the most popular social media platforms themselves to see how they’re adapting to help companies leverage social across multiple departments.

2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

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But for companies looking to mobilize their websites and apps, the mystery often lies in how to do mobile testing really well. Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this.

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality

Why Social Proof Matters For Your Brand

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It’s the reason why companies obsess over press mentions by respected media sources. For example, consider a new wearable fitness device from a relatively unknown tech company that is trying to market this product to people who want to lose weight.

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The Customer Experience Story: Seamless and Not So Seamless

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“Customer experience is your customers’ perceptions of how the company treats them. There is a real surge of interest and attention being paid by marketers to customer experience, and with good reason.

You Can Run But You Can't Hide from the Importance of Data in Modern Marketing

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Surprising enough, 70% of companies are said to still not be collecting data from social media channels. Marketing equals data and data equals marketing. These two things go hand in hand as marketing technology becomes a bigger driver in marketing itself.

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For CMOs and Martech It's Not About Spending, It's About the Right Spending

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But be that as it may, the good news, at least on the surface is more and more marketers agree that their company is spending the right amount on martech as seen in the eMarketer chart below. It's not about data. It's about the right data.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

7 Engaging CMO Interviews From 2016

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But as Xerox prepares to spin off its $7 billion business process services arm into a standalone company called Conduent in January, it is borrowing more B2C tactics as it seeks to differentiate both of its brands. The company did manage to complete 62 remodels and open 13 new restaurants.

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How 4 Brands Are Revolutionizing the Customer Experience

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And the company has done a phenomenal job of using social media to capitalize on the resurging popularity of Duck Boots among high school and college-age kids.

4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017

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As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel marketing stats to get to know up close and personal as we head into 2017. Let's dive right in shall we?

These 6 Marketing Automation Statistics Show Where Marketers Really Are

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59% of companies do not fully use the technology they have available (Ascend2). Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

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Lack of data quality and completeness is cited by 54% of companies as their biggest challenge to data-driven marketing success. Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days.

3 Ways to Optimize Customer Experience Via Email

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Gartner estimated that by this year, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago. This means that a vast majority of companies are putting most, if not all, of their eggs into the customer experience basket.

Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017

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Smartphones have been declared a device that people “can’t live without” With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers.

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The Good News About CMOs and Data Driven Marketing

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However, even with the right technology in place, companies need to set proper goals and understand their strengths and weaknesses in order to organize and use data effectively and efficiently, based on their own needs and customer expectations.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd.

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Secondly, increasing budgets for both digital marketing and advertising made choosing of a ‘Digital Marketing Hub’ a more strategic endeavor and thus required involvement from company executives.

How A CMO Uses Storytelling To Engage Audiences

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Under Jeremy’s guidance, independent marketing teams at each of Peaksware’s four companies TrainingPeaks, TrainHeroic, MakeMusic and Alfred Music continually evolve similar data-driven, content-based, LTV-focused strategies. Jeremy Duerksen is CMO at Peaksware.

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Be Thankful for Account-based Marketing this Holiday Season

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In 2016, we saw more than 70% of B2B companies driving ABM programs to align their sales and marketing efforts, improve customer experiences, and accelerate their revenue gains." Account-based marketing, or ABM, is what seemingly every B2B marketer has been talking about in 2016.

3 Mobile Marketing Trends You Can't Afford To Ignore

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59% of these smartphone users expect companies to make their websites mobile-friendly. Another 43% expect companies to have a mobile app. Companies initially had control of the relationship because they controlled the information.

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CMOs Not Happy With the State of Cross Channel Marketing

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Companies with strong cross channel customer engagement see a 9.5% With so many options, how do you assess the capabilities of each one to make the best choice for your company? It’s no secret that the best customers are the ones who engage with brands across multiple channels.

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

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I’ve found with my company that when I’m inconsistent with our messaging, our customers become overly concerned that we are not telling the truth or we lack the attention to detail.

4 Steps to Standardize Your Data and Get Better Insights

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At most companies, the sales and marketing teams build, mine, and maintain multiple sources, pulling a wide range of data to drive leads through the funnel. ” All companies have their own data needs, goals, and sources, so it’s hard to give universal advice.

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The Power of Instagram in Email Marketing

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The world didn’t understand how a tiny company that helps share photos could be worth so much. Since October 2010, Instagram has seen massive growth in its user base. In the first two months after release, Instagram hit 1 million users.

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Hey CMOs, This Is Not An Alternative Fact: Improving Customer Experience Can Increase Revenue

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But most companies cannot measure those behaviors at the individual customer level. "This happens often also because companies are overly focused on optimizing their internal processes while they don't understand the customer perspective and the customer's journey," she says.

4 Things That Should Be On Every CMO's Wish List

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The problem, however, is in most companies, the technologies, data systems, and people who are responsible for delivering that experience are not integrated, resulting in a disjointed, lackluster customer experience.

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Why Email is Essential for Your Content Marketing Strategy

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For instance, if Bob was previously checking out content about nutrition for senior, overweight dogs then wouldn’t you want serve him some specific, relevant content based on his demonstrated interests in the next educational email your pet food company sends (i.e.

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Customer Experience Simplified

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Three out of four people have spent more with a company because of a history of positive experiences. I am a firm believer that we humans have a penchant for making (something) more complicated than necessary, a.k.a. overcomplicating everything. And we marketers take it to a whole new level.

Using Data-Driven Marketing for Business Success

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Data-driven marketing is now the framework that is guiding the development of more targeted campaigns, that are linked to what a company has learned about its customer base and audience, in the hopes that more leads and deals will be achieved.

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What the Holidays and Account Based Marketing Have in Common

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Engrossed in holiday planning and decorating both at the company and at home, it dawned on me just how much the holidays and account based marketing have in common. I have to admit that my own company results from ABM has me feeling the same way.

7 Compelling Reasons to Invest in Mobile Marketing

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7 Compelling Reasons to Invest in Mobile Marketing Mobile holds many advantages and benefits for marketers, as companies are increasingly discovering. Mobile has experienced a meteoric rise in recent years.

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3 Ways to Connect Video Advertising to the Customer Journey

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For example, a telecom company can offer phone upgrades through video ads if customers reach the end of their contracts, based on their CRM data, rather than general awareness messages. There’s more opportunity than ever to create engaging journeys that provide value to your customers.

Lead Scoring Setup is Not a Set-It and Forget-It Activity

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Even if your company operates and reports on a fiscal calendar that is different from the calendar year, it is still helpful to look at a calendar year wrap-up to see how you did.

Why Your Brand Should Start Using Qualitative Data

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Companies also need talented people on staff to conduct qualitative research. Word choice is also critical in qualitative marketing because companies need open-ended questions to get qualitative answers.

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Why Data and Customer Experience Should Go Hand In Hand For CMOs

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The problem or challenge lies in the fact that in most companies, the technologies, data systems, and people who are responsible for delivering that experience are not integrated, resulting in a disjointed, lackluster customer experience.