SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. For example, SHEIN and H&M were once the pulse of accessible, fast fashion.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

Sharpspring

JULY 12, 2021

Looking for tips to optimize your brand’s community management for social media? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. What Is Community Management for Social Media?

Social Media 97

Social Media Communities Work Management Tips 97

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. The people are critical of course, but you need the technology to work really well.”. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands.

Communities 120

Communities Work Management Marketing Management Paid Search Agency 120

Stevens & Tate

MAY 13, 2022

A great way to use a strategy is to work with the community and advocacy. Having advocates and engaging with community will help your brand grow. The best way to advertise is through word of mouth and advocates in the community will do that. Community and Social Media. Growing Community Across Social Media.

Communities 93

Communities Marketing & Strategy Marketing Strategy Word of Mouth 93

LeadsRX

MAY 4, 2021

We’ve formalized our approach to giving back to our community and can’t wait to get started. It hasn’t been without a lot of hard work, some trust and faith from our very first customers who took a chance on us in 2015, and continuing support of and trust in us from our current roster of customers. But we can do more. We’re human.

Communities 112

Communities Multi-Touch Attribution Outreach Organic Leads 112

Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . Sprout Social predicts a rise of 44% more messages on Instagram if last year’s trends continue and a 14% increase in Twitter messages.

Work Management 179

Work Management Marketing Management Communities Social Media 179

Vidyard

JANUARY 8, 2021

KITCHENER, Ontario – January 7, 2021 – Two years ago, Vidyard reordered its stakeholder list to prioritize ‘Community’ above ‘Investors’ in a bold move for tech. In 2020, those efforts multiplied as Vidyard shifted its Community Social Impact Program to support new, urgent needs brought on by the ongoing, global pandemic.

Education 65

Education Communities Work Management Tools 65

Salesforce Marketing Cloud

FEBRUARY 21, 2022

Representation matters Inspiring a new series Being the #AskTheTrailblazer host Trailblazer impact Trailblazer Community impact Get involved! But the biggest influence for me has come from the Black leaders who inspire, motivate, and champion others through their work. Trailhead Trail: Cultivate Equality at Work. SIGN UP TODAY.

Communities 98

Communities Peer-to-peer Fulfillment Touchpoints 98

Vidyard

JANUARY 8, 2021

KITCHENER, Ontario – January 7, 2021 – Two years ago, Vidyard reordered its stakeholder list to prioritize ‘Community’ above ‘Investors’ in a bold move for tech. In 2020, those efforts multiplied as Vidyard shifted its Community Social Impact Program to support new, urgent needs brought on by the ongoing, global pandemic.

Education 65

Education Communities Work Management Tools 65

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. Community is a vague word though. Now, let’s talk about what community means.

Communities 87

Communities Paid Search Agency Product Peer-to-peer 87

Heinz Marketing

APRIL 8, 2022

So, why not let them turn to your community? The Value of Community Learning. While anyone can go down a Google rabbit hole to learn something new, communities present an opportunity for group learning. However, a community is only as productive as its members. Cultivating the Best-Fit Community.

Communities 107

Communities B2B CMO Paid Search Agency 107

Sprout Social

APRIL 16, 2020

It’s not too much of a stretch to suggest that many of us have an addiction to social media. The average daily social usage worldwide is around 144 minutes per day , with the average American spending roughly two hours and three minutes on social per day. Campus social media managers get this in their inbox.

Work Management 145

Work Management Social Media Marketing Management Peer-to-peer 145

Sprout Social

AUGUST 30, 2022

Discord is the future of online communities. Gen Z, in particular, is opting to spend time in smaller, private online communities. Marketers, creators and community builders looking to future proof themselves should take a moment to reflect—are you part of that “digital campfire? Instead, it is a community platform.

Communities 82

Communities Branding Brand Identity Template 82

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. For example, SHEIN and H&M were once the pulse of accessible, fast fashion.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

Communities 121

Communities Ad Building Branding Brand Identity 121

Heinz Marketing

MARCH 5, 2022

Unhealthy work cultures are a primary cause of the Great Resignation and letting people know you are there for them decreases the likelihood of anyone feeling this way. Meeting these seven universal human needs will help employees thrive at work: respect, recognition, belonging, autonomy, personal growth, meaning, and progress.

Communities 109

Communities B2B CMO Work Management 109

SmartBrief - Marketing

JULY 31, 2023

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales.

Communities 52

Communities Branding Brand Identity Work Management 52

Sprout Social

JUNE 10, 2020

To our Sprout community, The events of the past couple weeks have laid bare the broken aspects of our society, and the pain and suffering that too often sit in the blurry periphery of our collective vision. At Sprout Social, DEI is woven into the fabric of our company. Black lives matter. We’re in this together. We’re in this together.

Communities 122

Communities Education Validation Act-On 122

Salesforce Marketing Cloud

DECEMBER 11, 2023

At Salesforce, we understand the unique value of community. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. That’s why we want to help you get the most out of the Trailblazer Community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Ranking 59

Vision6

NOVEMBER 2, 2023

While email and social media marketing both stand out as powerhouse advertising channels, combining them together can really light a fire under your next campaign. Email marketing works because it exists as a direct and highly personalised channel that allows you to engage with your audience, nurture leads, and drive sales.

Social Media 52

Social Media Work Management Email Marketing Social Marketing 52

Sharpspring

JUNE 3, 2020

However, in order to show our unwavering public support for the Black community, we are also sharing it here. With this in mind, and stated as clearly and forcefully as we can: SharpSpring stands united with the Black community and all victims of discrimination, oppression, and violence in all its forms. Once again our world shatters.

Communities 124

Communities Paid Search Agency Lock-In Class 124

Vidyard

MARCH 30, 2022

However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. Top Sales Communities to Join 2.1 She consistently shares inspiring thoughts and real-life examples of sales tactics that work. Top Sales Communities to Join You can only go so far on your own.

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Strategic-IC

FEBRUARY 20, 2024

Even more fascinating than the company’s focus – image retouching for fashion websites – is how it works at relationship-building with its online retail clients. That’s the starting point for working at building those client relationships that matter. We worked with April Dunford – obviously, awesome! –

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

Communities 116

Communities Transparency B2B Click Rate 116

Salesforce Marketing Cloud

JANUARY 4, 2022

In many ways, a healthy relationship between your brand and its community parallels that of a healthy relationship between two people. Community appreciation rests on simple tenets like respect and empathy, and a positive, long-lasting, and mutually-beneficial relationship should be celebrated whenever possible. Be patient.

Communities 98

Communities Loyalty Ad Building Branding 98

Oktopost

JULY 29, 2022

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience! She details her methods for crisis communication during the Covid-19 shutdown.

Communities 62

Communities Ad Building PR Youtube 62

Sprout Social

DECEMBER 2, 2021

I’m happy to share that Sprout Social has been named a Great Place to Work® Best Workplace for Parents for a second consecutive year! From school closures to doctors appointments and endless other responsibilities, our parents have faced immense uncertainty throughout the pandemic and the shift to remote work.

Best Practices 121

Best Practices Guidelines Template Communities 121

ClearVoice

AUGUST 14, 2023

Given these advances, can credit unions and community banks still produce content that markets themselves effectively? Helping community banks optimize their content marketing initiatives and enhance their brand positioning. Helping community banks optimize their content marketing initiatives and enhance their brand positioning.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. With audiences dispersed in home offices around the world, now is a great time to harness their yearning for a sense of community.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Buffer

MAY 10, 2022

When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support. Of course, wanting a community and actually creating one are two very different things.

Communities 97

Communities Personalization Small Business Marketing Guidelines 97

Sharpspring

JULY 10, 2021

Looking for tips to optimize your brand’s community management for social media? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. What Is Community Management for Social Media?

Social Media 52

Social Media Communities Work Management Tips 52

Webbiquity

APRIL 19, 2022

Social proof can help create trust and boost your business growth in 2022. Create a Community of Advocates. Social proof is more than reviews and testimonials. It’s about fostering a community of satisfied clients who will recommend you without feeling like they need to get something out of it. Showcase Prestige Clients.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

Social Media 308

Social Media Work Management Marketing Management Media 308

Kevin Indig

JULY 10, 2023

Community-Led Growth (CLG) gets a lot of hype right now, but there is also lots of fluff on the web about it. I’ve had many touchpoints with communities as growth vehicles (e.g. I helped build the Atlassian community, which now spans over 300 events). However, communities are very hard to get started.

Communities 52

Communities Enterprise Management Work Management Startups 52

BuzzSumo

SEPTEMBER 20, 2019

You’ll learn how to maximize the power of conversational marketing: Social media is more about the Return on Conversation (ROC) and less about the Return on Investment (ROI). And, if we’re honest with ourselves, we’ll agree that the key to ongoing successful social strategy has always been a focus on engagement.

Social Media 95

Social Media Social Marketing Conversion Media 95

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Running a brand’s social media accounts is a lot of work. As the social media industry has evolved, each role in the marketing team has developed along with it. Should they?

Social Media 112

Social Media Communities Work Management Marketing Management 112

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141