Hubspot

SEPTEMBER 10, 2020

In the early months of 2020, many businesses were faced with a similar problem: Should we host our event or conference entirely online , and if so, will it deliver the same value for attendees? Best Practices for Shifting Your Event Online. Venturing into virtual events is unknown territory for many businesses.

Communities 96

Communities CMO Ad Building Paid Search Agency 96

Litmus

OCTOBER 5, 2022

We’re counting down the days: Litmus Live—the premier email marketing event of the year—is just 19 days away! Four keynote speakers —from Salesforce, Fortune Media, Spotify, and National Cycling League—are headlining this year’s event. I’ve made a lot of friends in the Email Geeks community; the people are what make it so special.

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

Heinz Marketing

APRIL 8, 2022

So, why not let them turn to your community? The Value of Community Learning. While anyone can go down a Google rabbit hole to learn something new, communities present an opportunity for group learning. Which event do you remember more clearly? However, a community is only as productive as its members.

Communities 109

Communities B2B CMO Paid Search Agency 109

Strategic-IC

FEBRUARY 20, 2024

In the interview ( full recording here ) we explored: Secrets of the fashion e-shopping industry Taking an ABM approach with large retail clients The role of technology – and the human factor Event and experience marketing in ABM Let’s look at 6 key tips covered in our discussion: 6 tips on building ABM client relationships 1.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Litmus

JUNE 15, 2022

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. This year’s premier email marketing event is fully virtual on October 25th and 26th (8am to 5pm CT). Present your 30 minute session on your approved topic live.

Marketing Proposals 88

Marketing Proposals Work Management Deliverability Thought Leadership 88

Marketing Insider Group

OCTOBER 21, 2019

And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. There are a lot of moving pieces that go into successful event planning. But how much thought have you put into your content strategy for event marketing?

Event Marketing 195

Event Marketing Marketing & Strategy Marketing Strategy Planning 195

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 36

Peer-to-peer Branding Brand Identity Thought Leadership 36

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Marketing AI 83

Marketing AI Advertising Agencies Planning Broadcasting 83

Lead Liaison

DECEMBER 8, 2022

Cultivating Quality Interactions on the Event Show Floor. Not all events are the same, but a few attributes all events should have in common are positive community building experiences, conversations that increase knowledge and breadth of opportunity, and positive ROI. Is your booth well built? You’re halfway there.

Lead Liaison 90

Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

SmartBug Media

OCTOBER 30, 2020

These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead. The first thing you will want to have a plan for is the internal implementation of your event. Internal Implementation Strategy.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Liveintent

OCTOBER 21, 2020

But that has not stopped us from being present, fostering personal and professional growth, and giving back to the community. We were excited that many of our LiveIntent employees had the opportunity to participate in charitable and personal growth focused events. . Ashley Rosenbaum Sales Enablement Marketing Director.

Webinar Metrics 71

Webinar Metrics Advertising Agencies Communities Conference 71

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I have appreciated the opportunity to stay connected online for events ranging from Minnesota PRSA Career Coffees to the virtual PRSA Classics. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Marketing AI 76

Marketing AI Advertising Agencies Planning Broadcasting 76

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

Brandwatch Marketing

DECEMBER 20, 2023

Running an event? Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. Here are some tips for choosing and utilising an event hashtag that will be a success: 1. Obviously, a relevant word is better than something seemingly unrelated to the event.

Twitter 80

Twitter Promotion Tips Relevance 80

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Webbiquity

JANUARY 12, 2022

Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. By understanding the purpose of corporate giving, you can build a desire to impact the surrounding community or world positively. During its first community outreach, RefiJet established the Culture Club organization.

Paid Search Agency 299

Paid Search Agency Companies Advertising Agencies B2B 299

Brandwatch Marketing

DECEMBER 20, 2023

Running an event? Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. Here are some tips for choosing and utilising an event hashtag that will be a success: 1. Obviously, a relevant word is better than something seemingly unrelated to the event.

Twitter 67

Twitter Promotion Tips Relevance 67

Hubspot

DECEMBER 7, 2020

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. This is true regardless of the marketing medium, from advertisements to presentations. Therefore, creating interactive presentations means using strategies that will capture and hold audience attention.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event? Let’s dig in!

Planning 98

Planning Practices Budget Programs Work Management 98

Oktopost

APRIL 30, 2020

Stating that now is a tough time to be planning events would be a wild understatement. But the need to communicate, collaborate, and network persists. . In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives.

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Typically, most companies find they need at least a social media manager and a community manager. The Sims has both social media managers and community managers. Should they?

Social Media 112

Social Media Communities Work Management Marketing Management 112

Hubspot

AUGUST 4, 2020

Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. Local community groups help them succeed.

Communities 101

Communities Branding Brand Identity Google 101

Vidyard

JANUARY 13, 2021

Whether you’re new to sales, or a seasoned sales professional, one thing that we all look forward to is sales conferences, trade shows, and events. These types of events were often at large halls filled with other sales professionals looking to make their mark, network, and grow their business by making in-person connections.

Tips 100

Tips Conference Communities Linkedin 100

Hubspot

AUGUST 4, 2020

Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. Local community groups help them succeed.

Communities 99

Communities Branding Brand Identity Google 99

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. Looking at these numbers, it’s safe to say that businesses see a lot of potential and opportunities in these events. . Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Seismic

SEPTEMBER 22, 2021

It’s difficult to keep content up to date, and creating one-off assets for one person or a specific event can take time away from other high-priority projects. Select use cases include: Fact sheets (financial services specific) Pitchbooks Meeting templates Account review or QBR decks Overview and top-of-funnel presentations.

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Martech

JANUARY 24, 2024

Introducing The Visual Jam Pardeep “Paddy” Dhanda and Grant Wright are the co-founders of The Visual Jam , a meet-up community for visual thinkers that is evolving into a business start-up. We wanted to learn more about it, so we set up a meet-up community in Birmingham in the U.K.”

Webinar Metrics 102

Webinar Metrics Conference Aggregators Communities 102

Strategic-IC

MARCH 18, 2020

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events.

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Hubspot

MARCH 23, 2020

It also may help you attract high-demand speakers who don't have the time to commit to an in-person conference, but are happy to share industry takeaways via a quick video call or pre-recorded presentation. Your event can include both webinars and live-streams, and a Live Chat function enables attendees to ask questions in real-time.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

ClearVoice

AUGUST 4, 2020

When networking used to be built around live events, you had to remember to capture content — in fact, to make sure you got everything, you needed a separate plan from the regular event agenda. 7 examples of events gone virtual and how teamlancing can help. Now, though, everything is content. Artist showcase platform.

Content 88

Content Sample Class Storytelling 88

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. LinkedIn Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Buffer

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons. Use a virtual event to support your next product or service launch.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. Below, let's review the best post event survey questions to ask.

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

Attendify

JUNE 17, 2021

As we look to the future of events, it’s important to think about how the past year is going to shape the industry in both the short- and long-term. Early in the COVID-19 pandemic, previously in-person events had to be entirely transformed into fully virtual experiences out of necessity. In the middle, however, lies hybrid events.

Communities 61

Communities Mobile Marketing Planning Network Marketing 61

SpotMe Blog

MAY 31, 2023

Hosting successful in-person events with thousands of attendees after almost 3 years of virtual-only can feel daunting. A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. But how can you make the most of your event app to make a substantial profit?

Planning 52

Planning Personalization Work Management Best Practices 52