SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. Doing more with less seems to be a common challenge agencies and brands currently face.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Salesforce Marketing Cloud

AUGUST 17, 2022

Unlock career opportunities with Trailblazer Mentorship Meet Trailblazer Mentee Daphne Zhang Give back to the community as a Trailblazer Mentor Ready to dive in? We’ve made it our mission to empower anyone with the tools they need to build dynamic careers, communities, and companies with Salesforce and thrive in a digital-first world.

Peer-to-peer 98

Peer-to-peer Communities Consulting Digital Transformation 98

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Communication Clear and confident communication is key, whether it’s to convince your boss to approve a project, gain consensus with coworkers, teach customers about new features, or build relationships. Build these top communication skills to grow your career. The Salesforce job market is only growing, powered by AI.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Convince & Convert

SEPTEMBER 30, 2021

While the Marketing team is broadcasting from one to many, social selling is ideal for that one-to-one communication. . Industry peers and competition . Social selling is a tool that almost anyone can add to their professional toolbox. Social media doesn’t replace your existing selling or relational tools. Grow Your Network .

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Outreach

DECEMBER 19, 2017

We’re excited to announce some big news surrounding our customer community! We launched our customer community back in May of this year. The purpose of the community is for Outreach customers to freely exchange tips, tricks, thoughts, and feedback, as well as pose questions about the Outreach products and business.

Outreach 71

Outreach Communities Peer-to-peer Thought Leadership 71

Salesforce Marketing Cloud

AUGUST 18, 2023

Whether you’re joining us in person or online, you’ll find many opportunities to connect with the community, catch live demos, and get hands-on with the latest AI and automation innovations. You’ll stay connected to the Trailblazer Community during and after #DF23! Skill up for the future and blaze your trail.

Peer-to-peer 98

Peer-to-peer Communities Profiling Rules 98

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. Marketers know that finding ways to increase customer engagement is good for the bottom line. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Salesforce Marketing Cloud

APRIL 14, 2022

Lean on the community when you need a boost 4. No matter if you’re a seasoned member of the Salesforce ecosystem or just starting to plug into the community, we’re happy to have you and are here to help! Ditch imposter syndrome by skilling up 2. Don’t let roadblocks get you down 3. Sending resumes. Dusting off cover letters.

Peer-to-peer 98

Peer-to-peer Tips Communities Lead Scoring 98

Salesforce Marketing Cloud

JUNE 12, 2023

Whether you’re baffled by AI or becoming increasingly knowledgeable each day, one thing is for sure: AI is the future of work, and Trailhead, Salesforce’s online learning platform, is here to help you skill up. However, the outlook is actually much more optimistic. Successful AI means enhancing—not replacing—the human workforce.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Biznology

MARCH 19, 2019

Our goal is for Biznology to be a strong, valuable peer-to-peer learning network that helps you make smarter decisions for your business today — and prepares you for what’s next. In addition, we’ll be featuring insights from our Consultants Collective member consultants in our new Wednesday Wisdom series.

Peer-to-peer 91

Peer-to-peer Enterprise Management eCommerce Newsletter 91

Launch Marketing

APRIL 8, 2022

Today’s buyers are more often seeking peer advice when making purchasing decisions. Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. So, what are creative ways to change up and elevate your B2B public relations tactics?

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) My view is to always mainly focus on the stuff that works. And once that’s in place, you can experiment with new ideas. They don’t navigate the buyer journey in any linear fashion.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Content Standard

JANUARY 3, 2019

Not long ago, geography and familial ties were the two main factors that created most communities. Communities as Content. The main benefit of a brand-hosted community is the participatory experience your audience enjoys. The main benefit of a brand-hosted community is the participatory experience your audience enjoys.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

Buffer

APRIL 13, 2023

Own community management. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. Extract insights and learnings from each social channel and from your time engaging with our community, use these insights to inform our social strategy.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Martech

SEPTEMBER 14, 2023

Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions.

Marketing Analytics Tools 119

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 119

Salesforce Marketing Cloud

MAY 4, 2022

We need to nurture a more diverse ecosystem of talent that reflects the communities in which we live and work. The Pathfinder program, a workforce development initiative Rewrite the traditional hiring script 1. Internships are the gatekeepers to experience 2. Don’t reinvent the wheel, leverage existing programs 3. million jobs by 2026.

Paid Search Agency 98

Paid Search Agency Peer-to-peer Work Management Companies 98

Salesforce Marketing Cloud

MAY 15, 2023

The Salesforce+ series Trailblazer follows leaders who showcase innovation and commitment to the community through inspiring, uplifting, and giving back to others. In Season 1, we learned from five Black leaders who built successful companies, careers, and communities with Salesforce. Mark your calendars; you won’t want to miss this!

Peer-to-peer 98

Peer-to-peer Communities Barriers Education 98

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Biznology

JUNE 10, 2020

If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. This article originally appeared on The Conference Board.

Lead Ranking 104

Lead Ranking Peer-to-peer Terms and Conditions Lead Scoring 104

Rev

SEPTEMBER 20, 2023

In this environment, buying behaviors have changed well beyond just the tools that marketers use to communicate with potential buyers. Trust is shifting from brands to peers. There’s a loss of trust in companies and marketing in general,” Manuel says, “and buyers are much more shifting to trusting their peers.”

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Salesforce Marketing Cloud

APRIL 25, 2023

Connect to opportunity, from mentorship to employment, with the global Trailblazer Community , an amazing network of over 19 million people who help each other on the journey of learning and succeeding with Salesforce. More than just a learning platform According to a recent IDC report , the Salesforce ecosystem will create 9.3

Peer-to-peer 98

Peer-to-peer Communities Training CRM 98

Salesforce Marketing Cloud

MAY 23, 2022

A McKinsey study also shows that companies that excel at design grow revenue and shareholder return at nearly twice the rate of their industry peers. Salesforce Strategy Designer Certification Skills needed to become a Salesforce Certified Strategy Designer Ready to get certified? Here’s how to get started! You got this, Trailblazer.

Design 98

Design Peer-to-peer Deliverability Validation 98

Lake One

OCTOBER 24, 2023

offers entrepreneurs the knowledge, tools, connections, and community they need to build great companies. About Lake One: Founded in 2014, Lake One is a HubSpot consulting and B2B growth girm based in Minneapolis, MN. allowing founders to focus on their core missions. ” Earning this recognition by Inc. Its prestigious Inc.

Advertising Agencies 52

Advertising Agencies Peer-to-peer Startups Paid Search Agency 52

Content4Demand

JUNE 9, 2020

While uncertainty and volatility ty pically lead to inaction, B2B marketing and sales professionals have really stepped up their game, focusing first and foremost on connecting with their clients, partners and peers. Due to the overwhelming number of event cancellations, teams have had to fill a hefty hole … and quickly.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

Oktopost

DECEMBER 16, 2020

His standing among his peers in the marketing community is exceptional, as shown by the various industry awards he has received during his career. His standing among his peers in the marketing community is exceptional, as shown by the various industry awards he has received during his career. Top-down or bottom-up?

Peer-to-peer 125

Peer-to-peer Work Management Marketing Management Transparency 125

6sense

JANUARY 20, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. We covered a wide range of topics — what investors want to hear, which potential executive peers need to be part of the process, red flags to watch for, and more.

CMO 62

CMO Peer-to-peer Sample Account Based Marketing 62

Pam Didner

JANUARY 5, 2020

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. These components are important to become a successful senior marketing professional as you climb the corporate ladder within your organization, get hired onto a new marketing team or run your own consultancy. . Unleash 2020.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Salesforce Marketing Cloud

JULY 11, 2023

Transform your career with Salesforce Discover your Salesforce Career Path Get started today Worldwide, Trailblazers are building successful careers, communities, and companies with Salesforce. You can learn in-demand skills for free, connect with a community of experts, and transform your career. And with 9.3

Work Management 75

Work Management Marketing Management Peer-to-peer Demand Generation Agencies 75

Salesforce Marketing Cloud

JULY 14, 2022

Before joining this community, I had forged a decent career in service and experience design. If there’s one thing I’ve learned about Salesforce, it’s that everyone is welcome and can thrive in this ecosystem. But it was a health journey that compelled me to pivot and apply my human-centered design skill sets to Salesforce solutions.

Design 98

Design Work Management Peer-to-peer Paid Search Agency 98

Salesforce Marketing Cloud

OCTOBER 14, 2021

It took some time and trial and error to pursue my passion for technology and find my path as a Salesforce Consultant. From triple jump athlete to CRM consultant at Capgemini, watch Amanda Ouédraogo’s inspiring story. So I completed my degree in communications in the U.S. But I didn’t take the IT leap quite yet.

Peer-to-peer 98

Peer-to-peer Communities Training Privacy 98

Salesforce Marketing Cloud

JANUARY 1, 2022

Trailhead Quests combine the challenge of learning new skills on Trailhead—Salesforce’s free online learning platform —and connecting with the Trailblazer Community with the allure of winning sweet prizes. R eason 2: Connecting with the Trailblazer Community is invaluable. The Trailblazer Community is a place of empowerment.

Peer-to-peer 98

Peer-to-peer Communities Lead Scoring Lead Ranking 98

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing Budget 130

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 130

Convince & Convert

FEBRUARY 5, 2018

They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Innovative brands are activating employees to be storytellers. ” I call it participation marketing, and the reason is clear.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Buffer

NOVEMBER 1, 2022

Holly Howard , a longtime business consultant says it best “I always say there's no business growth without personal growth.” This is why having a good support system is invaluable for entrepreneurs. ” She goes on to say, “it's about how we show up and how we take care of ourselves.

Small Business Marketing 82

Small Business Marketing Business Peer-to-peer Examples 82

Onalytica B2B

MAY 29, 2018

She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. I often find myself motivated and inspired by my coding peers over on Instagram. astronmer_amber – Amber: Science Communications. ?Lillian Pierson, P.E.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Zoominfo

OCTOBER 16, 2018

So, let’s quickly review some key terms and concepts unique to Reddit: Subreddit: Reddit is home to more than 138,000 active communities—known as “subreddits”—which focus on niche topics and interests. Users subscribe to subreddits so posts from those communities show up in their main feed. Of course, these are just the basics.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159