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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. ” I call it participation marketing, and the reason is clear. They are authentic, and they are trusted by their peers. Technologists are active on social media. Employee-Driven Content Strategy.

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Integrating Social Leads into the Demand Generation Funnel

The Point

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. Are B2B marketers ignoring a huge opportunity? HS) Social media advertising has taken off lately.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

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Growing Your Brand Is a Group Effort: Communities as Content Marketing

Content Standard

Not long ago, geography and familial ties were the two main factors that created most communities. And savvy content marketers see these new pathways for personal interactions as a rich opportunity to create content-driven connections in a digital world. Communities as Content. Addressability.

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Three Creative Ways to Amplify and Elevate Your B2B Public Relations Tactics 

Launch Marketing

Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution.