Onalytica B2B

NOVEMBER 15, 2018

Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition. But if we actually take a step back, what do we really mean by the term ‘influencer’?

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Buffer

APRIL 13, 2023

Own community management. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. Extract insights and learnings from each social channel and from your time engaging with our community, use these insights to inform our social strategy.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Biznology

MARCH 19, 2019

Our goal is for Biznology to be a strong, valuable peer-to-peer learning network that helps you make smarter decisions for your business today — and prepares you for what’s next. In addition, we’ll be featuring insights from our Consultants Collective member consultants in our new Wednesday Wisdom series.

Peer-to-peer 91

Peer-to-peer Enterprise Management eCommerce Newsletter 91

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 113

Content Standard

JANUARY 3, 2019

Not long ago, geography and familial ties were the two main factors that created most communities. And savvy content marketers see these new pathways for personal interactions as a rich opportunity to create content-driven connections in a digital world. Communities as Content. Communities are true co-creation incubators.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

TaylorMadeIn KEW

JANUARY 3, 2016

At the B2B Marketing Leaders Forum last autumn there was a presentation by Yetunde Hoffman, a leadership and change consultant, who spoke about the cultural and behavioural requirements that make for great leadership. But what particularly resonated for me was her challenge to us around networking. And I can understand that.

Network Marketing 48

Network Marketing Paid Search Agency Peer-to-peer Planning 48

Salesforce Marketing Cloud

JULY 11, 2023

Transform your career with Salesforce Discover your Salesforce Career Path Get started today Worldwide, Trailblazers are building successful careers, communities, and companies with Salesforce. You can learn in-demand skills for free, connect with a community of experts, and transform your career. And with 9.3

Work Management 75

Work Management Marketing Management Peer-to-peer Demand Generation Agencies 75

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. Are B2B marketers ignoring a huge opportunity?

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Biznology

JANUARY 19, 2021

Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. Marketing must get involved. Distribution strategy must be built on business strategy and a deep understanding of the needs of fast-changing markets. It’s time for a change.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. Reddit is more than just a social networking site. The platform offers a unique and untapped goldmine of market research. Keep reading! Reddit 101: A Primer. Of course, these are just the basics.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Onalytica B2B

MAY 29, 2018

She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. Data Strategy Development, Marketing Data Science, Data Science Training. I often find myself motivated and inspired by my coding peers over on Instagram. ?Lillian Pierson, P.E.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Salesforce Marketing Cloud

JANUARY 1, 2022

Trailhead Quests combine the challenge of learning new skills on Trailhead—Salesforce’s free online learning platform —and connecting with the Trailblazer Community with the allure of winning sweet prizes. R eason 2: Connecting with the Trailblazer Community is invaluable. The Trailblazer Community is a place of empowerment.

Peer-to-peer 98

Peer-to-peer Communities Lead Scoring Lead Ranking 98

Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Employees tell better stories than you do. Click To Tweet.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Pam Didner

JANUARY 5, 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Salesforce Marketing Cloud

OCTOBER 14, 2021

It took some time and trial and error to pursue my passion for technology and find my path as a Salesforce Consultant. From triple jump athlete to CRM consultant at Capgemini, watch Amanda Ouédraogo’s inspiring story. From triple jump athlete to CRM consultant at Capgemini, watch Amanda Ouédraogo’s inspiring story.

Peer-to-peer 98

Peer-to-peer Communities Training Privacy 98

Webbiquity

SEPTEMBER 12, 2019

Students routinely use tech for online homework help , research, collaborative projects, data storage, communication, note taking, polling, conferencing, doing interviews, and submissions. Some colleges went a step further and decided to get tech support to play a bigger role for better benefit of their campus communities.

Marketing Management 162

Marketing Management Peer-to-peer Training Education 162

Hubspot

JUNE 10, 2020

And, despite being virtual, the conference will still include opportunities to network and learn from peers in the industry. And, despite being virtual, the conference will still include opportunities to network and learn from peers in the industry. In 2020, many companies have needed to pivot to virtual conferences.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Sprout Social

FEBRUARY 27, 2023

We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. Avoiding Women’s History Month marketing mishaps Consumers increasingly decide who to buy from based on how a brand’s values align with their own.

Social Media 118

Social Media Media Work Management Paid Search Agency 118

Heinz Marketing

MAY 9, 2019

By Matt Heinz, President of Heinz Marketing. Every week we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. I also wear headphones even if I’m not listening to anything, so that my peers won’t interrupt me. So we started our own!

Consulting 55

Consulting Work Management Peer-to-peer Marketing Management 55

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Community management. For those attracted to the connectivity of social, community management widens the scope of brand networking and is a great next step for the social media manager.

Social Media 132

Social Media Work Management Marketing Management Media 132

Salesforce Marketing Cloud

MARCH 7, 2023

We have solutions for just about every team in a company, including sales, marketing, customer service, and more. What does a Salesforce Administrator do? People around the world rely on our Customer Relationship Management (CRM) platform to keep business running. What is a Salesforce Administrator? Take, for example, your sales team.

Work Management 98

Work Management Marketing Management Peer-to-peer Customer Satisfaction 98

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. Reddit is more than just a social networking site. The platform offers a unique and untapped goldmine of market research. Keep reading! Karma : How you act or behave on the website earns you karma.

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. member-only events twice per year featuring health IT educators and networking opportunities. an interactive facility for events, open-source community tools, and education. Not sure where to start looking?

Work Management 102

Work Management Marketing Management Research Organization 102

Navigate the Channel

MARCH 15, 2022

Join thousands of builders, remodelers and crews from across New England at JLC LIVE New England in Providence, RI to improve your skills and grow your business by networking with exhibiting companies, attending conference sessions and participating in live building clinics. JLC Live | March, 24 th – 26 th , 2022.

Trade Show 65

Trade Show Ad Building Peer-to-peer Work Management 65

ClearVoice

SEPTEMBER 13, 2021

According to MailChimp’s Benchmark Report 2021 for Freelancers, a survey of more than 2,000 respondents, 70 percent of freelancers said the top way they won new business was from referrals and networking. Try to get more referrals from your current network. Why are referrals so valuable for freelancers? Focus on high-quality referrals.

Ideal Customer Profiles 96

Ideal Customer Profiles Business High Quality Lead Peer-to-peer 96

Conductor

MARCH 8, 2022

In honor of Women’s History Month and to celebrate International Women’s Day , we’re excited to highlight 10 incredible women in SEO, web, and content marketing and their achievements, along with their efforts to support fellow women in the industry. Aleyda Solís | International SEO Consultant & Founder at Orainti.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

Hubspot

FEBRUARY 13, 2023

Business networking can open up doors. In this guide, you'll learn what business networking is, the benefits of business networking, and some tips from real-life experts on how to build a strong business network What is business networking? Here are some benefits of networking according to industry experts.

Tips 55

Tips Work Management Business Marketing Management 55

Onalytica B2B

MAY 10, 2017

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year. How do you get those influencers to want to engage with you?

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. Founders need to value and enable marketing as they do other teams in the organization.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Martech

AUGUST 5, 2021

Perhaps you believe you already learned enough from your peers, or perhaps you trust your gut instincts on a platform or vendor. When selecting vendors or services firms, martech buyers ask for references often, but check them rarely. And it’s all about fit ! Likewise, try to learn a little about the interviewee before you call (e.g.,

Enterprise Management 109

Enterprise Management Work Management Marketing Management Budget Programs 109

Brandpoint

MAY 7, 2019

The main challenges of marketing financial services are very unique to the industry. However, as we dug into the research in our 2019 State of Content Marketing for Financial Services report , we saw some common trends bubble up. Keeping up with new marketing techniques. Keeping up with new marketing techniques.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Salesforce Marketing Cloud

JANUARY 19, 2022

The Salesforce ecosystem is an interconnected network of Trailblazers building successful careers, communities, and companies with Salesforce. The roles span different career paths , from business analysts to sales and service managers to marketers. How do I take my admin skills to the next level? million new jobs by 2026.

Work Management 52

Work Management Marketing Management Class Peer-to-peer 52

Sprout Social

JANUARY 21, 2020

As an extension of our company, our values and our community, we decided to bring our agency partners into this tradition so our Agency Partner Program can acknowledge the incredible commitment they show in delivering excellence to their client’s success, their agency growth and the wider agency community. Cultivate Award.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Peer-to-peer Budget Programs 59