KoMarketing Associates

OCTOBER 4, 2022

Ascend2 recently published the “Using Data-Driven Marketing to Predict Future Performance” report, and statistics suggested that most marketers (48%) now find data-driven marketing to be most useful for the customer experience/ journey mapping. Uncovering the Potential of Marketing Data and Analytics.

Budget Programs 221

Budget Programs Statistics CMO Marketing Budget 221

Marketing Insider Group

APRIL 17, 2023

Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 335

Marketing Insider Group

FEBRUARY 1, 2016

Publishing is no longer an option but essential to the growth and content marketing success of any organization, according to the new report “Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain,” which Forbes CMO Practice released earlier last month.

CMO 100

CMO Research Content Marketing Content 100

The Customer

JUNE 4, 2020

A Visible Difference – Speaking with CMO Minjae Ormes During Disrupted Times. I had to balance the “best practices” of regularity in my podcast publishing schedule, with bigger things in mind. And, on top of that, today – the Thursday I publish – is also the memorial of a martyr to racism, George Floyd.

CMO 72

CMO Word of Mouth Paid Search Agency Broadcasting 72

KoMarketing Associates

SEPTEMBER 28, 2021

The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association. Some organizations are turning to automation to continue benefiting from digital marketing, but previous research indicates that it will not come without obstacles.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

Marketri

APRIL 4, 2024

This concept is not new and is rooted in history with Adam Smith’s Wealth of Nations, published in 1776, which famously described what would be one of the central drivers of economic progress for centuries to come: the division of labor. As a business owner and CMO, I love HubSpot and believe marketing automation is essential.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Outgrow

APRIL 9, 2024

About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! Don McGuire: CMO of Qualcomm.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

KoMarketing Associates

NOVEMBER 24, 2020

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. Overall, phones and tablets combined to generate 64% of Google organic search visits to brand sites in Q3.

Organization 256

Organization Trends Gartner Mobile Marketing 256

Vision Edge Marketing

JUNE 6, 2023

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

ANNUITAS

DECEMBER 11, 2014

Of course this is in reference to CMOs being a part of the executive conversations that occur in the boardroom with the other members of the C-Suite…something that is not always accepted nor expected. I do believe that many CMOs are making great strides in advancing their leadership positions within their organizations.

CMO 100

CMO Peer-to-peer Lead Ranking Lead Scoring 100

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. Image: CMO Spend Survey.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Martech Advisor

JANUARY 21, 2020

However, this leader may no longer be called a CMO, and new titles are being crafted to better express the strategic direction and execution responsibilities involved. Marketers have been somewhat jolted by the string of announcements about companies eliminating the role of the Chief Marketing Officer (CMO).

CMO 54

CMO Planning Work Management Paid Search Agency 54

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast creates and grows a measurable audience using organic search engine optimization, social distribution, newsletters, paid (native) media and free subscriptions. The initial idea and business direction for an editorial-driven news site came from Nutanix CMO Ben Gibson, VP of Corporate Comms Tonya Chin and Massaro.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. of budget on T&D while B2B services organizations are investing 5.6%. Overall, most marketers expect their budgets to grow by 8.7%

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Martech Advisor

AUGUST 27, 2019

There are some limitations in terms of publisher inventory of these new ad formats, but integrating and sequencing complementary retargeting tactics based on performance or behavioral triggers can reinforce initial brand messaging via audio, video, native and other content. So, the consumer is your new Chief Marketing Officer.

CMO 81

CMO Ad Frequency Mobile Advertising Bandwidth 81

B2B Marketing Directions

OCTOBER 20, 2019

Gartner has just published the results of its 2019-2020 CMO Spend Survey. This agrees closely with the August 2019 edition of The CMO Survey , which found that current marketing budgets represent 9.8% The research report is based on survey responses from 342 marketing executives in North America and the U.K. of firm revenues.

Gartner 49

Gartner CMO Customer Surveys Marketing Budget Creation 49

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. The CMO role came up and I’d said, “I’ll take it.”

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

ViewPoint

OCTOBER 10, 2011

A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. Her first book, " The Rise of the Revenue Marketer ® ," will be published in 2012. Who is teaching the CMO how to sell? Who doesn’t want this?

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

KoMarketing Associates

JULY 28, 2020

The World Federation of Advertisers recently published its report titled, “The CMO Conundrum and the Search for the Unicorn Marketer 2020,” which examined responses from 683 leading marketers from around the globe. That level of inaccuracy affects the organization in a broad number of ways,” wrote the authors of the report.

Positioning 157

Positioning Analytics Generation Work Management 157

KoMarketing Associates

OCTOBER 22, 2020

RSW recently published the “2020 RSW/US Agency New Business Report,” and statistics showed that garnering business from existing clients (64%) has been one of the most effective marketing tactics over the past four-to-five months. This was followed by referrals (60%), networking (37%) and organic search (19%). “As

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. The software provides three architecture options, allowing IT teams to choose the best approach for their organizations. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Marketing AI 115

Marketing Insider Group

JULY 14, 2020

But marketing, in many organizations, is stuck in the past. They overwhelmingly blame their CMO. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. It’s the meeting in the middle of what you want to publish and what customers want. And, CEOs are unhappy. The results?

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

ClickZ

DECEMBER 10, 2019

It is essential for technology vendors to work closely with an organization during the first couple of months of implementation. From there, she went on to work in publishing at John Wiley & Sons for many years. Once the basic capabilities that an organization needs are identified, more granularity (e.g.,

Work Management 83

Work Management Press Marketing Management CMO 83

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Content teams often sit two or three levels below the CMO. A detrimental representation of their brand.

Allocation 218

Allocation Branding Brand Identity Paid Search Agency 218

Crimson Marketing

OCTOBER 8, 2014

That is the principle that Jim Kruger, CMO and EVP of unified collaboration solutions provider Polycom, brings to his demand generation strategy. Key insights include: Seismic Shift : Business functions within organizations influence up to 60% of IT purchases. Demand Generation Podcasts'

Demand Generation 100

Demand Generation CMO Top of Funnel Allocation 100

Adobe Experience Cloud Blog

JUNE 16, 2017

Clicking on shortcuts often takes users to either a Google property or displays AMP publisher results. While Google reports that users were still able to easily identify ads after the design change, a recent report from Merkle suggests that Google’s changes to drive ad growth have harmed organic search growth.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

KoMarketing Associates

JULY 23, 2019

“Pioneering” CMOs are defined as those who have been extremely successful at delivering highly relevant customer experiences, according to Accenture. Accenture recently published the “Way Beyond Marketing: The Rise of the Hyper-Relevant CMO” report to hone in on what pioneering CMOs do differently than the rest of the pack.

Peer-to-peer 120

Peer-to-peer Marketing Report Marketing & Strategy Marketing Strategy 120

Content Standard

OCTOBER 17, 2019

We’re breaking down three of the most common CMO challenges, with tips on how to conquer these nightmares for good. A whopping 97 percent of marketing leaders cited ROI as one of the top CMO challenges, according to a survey by Brand Keys. But you don’t have to battle these anxiety-provoking ghouls and goblins alone.

CMO 46

CMO ROI Social Media Viral Marketing 46

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent over the next 12 months. “The Define Program Objectives.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Martech

OCTOBER 13, 2023

Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. Data for DOOH publishers. Out-of-home advertisers expect DOOH publishers and retail media networks (RMNs) to prove campaign effectiveness with ads. Brand data.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 124

Webbiquity

NOVEMBER 8, 2022

Affiliate sales support independent publishing. Focus on organic reviews from customers. Chris Tweten is the CMO at Spacebar Collective , a white hat SEO and content production agency based in Vancouver, Canada. ComScore’s case study shows how social proof affects conversions using their landing pages.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

chiefmartech

OCTOBER 24, 2021

The chart at the top of this post is from The Martech Report 2021/22 published last week by the team at MarTech Alliance. Asked about major martech tools that organizations plan to add to their marketing stacks in the next 12 months, the #1 answer — by 9 points more than the next most popular choice — was digital commerce platforms at 43%.

Digital Experience Platform 131

Digital Experience Platform RSS CMO Gartner 131

KoMarketing Associates

JANUARY 2, 2019

PROS recently published an eBook titled, “The Future is Now: Technologies Shaping Commerce” and found that 87 percent of companies that make an excess of $5 billion annually streamline the buying experience for customers. Marketers Predict a Rise in Budgets. percent increase in their marketing budget over the following 12 months.

Marketing Budget 158

Marketing Budget Paid Search Agency Research Marketing & Strategy 158

KoMarketing Associates

NOVEMBER 13, 2019

Marketers are still generating a generous amount of leads for their organizations, but new research suggests that there is still room for improvement in terms of strategy. As of 2019, marketing currently accounts for 12% of organizations’ overall budgets. Marketing Budgets to Continue Growing. This is compared to a growth rate of 7.5%

Lead Gen 121

Lead Gen Marketing Budget Marketing & Strategy Marketing Strategy 121

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. A key responsibility of the CMO is to bring different teams with different priorities together to work towards a common goal.

CMO 145

CMO Sales Qualified Leads Forrester Organic Leads 145

Martech Advisor

DECEMBER 17, 2019

Learn More: CMO Insight Summit 2019: Craft Winning Content Marketing Strategies. Kevin Alansky , CMO, Higher Logic. “We will see an increased realization among organization for the need to engage more deeply with their customers. Matt Reid , CMO, EZ Texting. Latane Conant , CMO, 6sense.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143