Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Customer Experience Matrix

OCTOBER 21, 2010

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. This affects marketing automation vendors too, since they sell to both sides. The CMO Council generously shared the detailed data with me. You decide.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Oktopost

APRIL 1, 2021

In this episode of the Radically Transparent podcast, Oktopost’s Managing Director EMEA, Colin Day , fills in for host Jennifer Gutman and sits down with MarTech legend Jon Miller , co-founder of Marketo and Engagio, and now CMO at Demandbase. Like What You Heard About MarTech?

Account Based Marketing 101

Account Based Marketing DemandBase Planning Marketo 101

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. DigiMarCon Digital Marketing Conference. Digital Summits. Digitalsummit.com.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Martech

SEPTEMBER 24, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said TrustInsights.ai Penn asked.

Analytics 140

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Contently

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. As marketers, we tend to view data as a magic wand that’ll solve everything. What brands get wrong about data-driven content.

Work Management 215

Work Management Marketing Management Marketing & Strategy Marketing Strategy 215

SalesGrape

SEPTEMBER 17, 2023

Case Study: A marketing automation software provider identified the Chief Marketing Officer (CMO) of a large retail chain as a key decision-maker at one of its target accounts. This personalized approach caught the attention of the CMO who responded positively, leading to further discussions about potential collaboration.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Biznology

JANUARY 19, 2018

Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. Spending 80% of marketing investments on net new customer acquisition spells doom for B2B marketers, especially those in SaaS and other subscription businesses,” says Gershik. Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Martech

SEPTEMBER 9, 2022

But the first in-person Inbound conference since 2019 seemed the right forum to articulate it. “Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. Read next: Why marketing automation is both a challenge and a necessity. Bringing us back together.

Marketing Automation Services 111

Marketing Automation Services Communities Hubspot Enterprise Management 111

Martech

JULY 23, 2021

I have been to countless vendor conferences,” I told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. So marketing operations is what makes marketing work, but the MOPs professionals (again, generally — there are exceptions) don’t consider themselves marketers.

Order 117

Order Marketing Automation Services CMO Marketo 117

ClickZ

AUGUST 12, 2019

Understandably, customer experience has been a top priority for many marketers — a huge shift in process that offers enormous business impact. Customer experience gets hyped at conferences, in board rooms, and by snazzy experience cloud vendors selling “omnichannel, full-funnel, personalized, AI-driven, etc. experiences. .

Enterprise Management 45

Enterprise Management CMO Contacts Marketing Automation Services 45

Hubspot

JANUARY 4, 2021

Community marketing will replace event-based marketing. Adam Masur , VP of Marketing at Credly , told me: "The era of anchoring marketing around a big, industry event is coming to a close. We've all seen the annual conference go virtual due to the impact of COVID-19. Digital marketing spend will continue to grow.

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Trends Marketing AI Work Management Planning 101

ANNUITAS

AUGUST 18, 2016

The CMO is the change agent in an organization-. Marketing organizations have changed over the past ten years with the introduction of marketing automation, big data, and mobile everything. As a result, the role of the CMO has changed to that of a change agent in an organization. The post Account-Based Everything?

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Account Based Marketing Top of Funnel CMO ABM 100

Webbiquity

FEBRUARY 16, 2016

B2B product marketing budgets are expected to increase on average 3.1% next year–but budgets for B2B services marketing are projected to grow nearly 7%. ( The CMO Survey ). However, spending on digital marketing specifically is projected to rise 14% for B2B products and 20% for B2B services in the coming year. (

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The Changing Role of the CMO. The Impact of Marketing Automation on Marketing and Sales. The Data-Driven CMO. The CMO role is now built entirely around their ability to process information. Social media.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

The Point

MAY 9, 2017

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. I talked to Steve recently about the rise of Account-Based Marketing (ABM) , ABM content, and how and where branding and messaging play a role in ABM success.

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

Contently

MAY 23, 2017

At last week’s Google I/O conference, a few choice terms came up repeatedly. They were mentioned so often that New York Times technology columnist Farhad Manjoo joked that “machine learning” had reached “70 trillion” utterances only a few hours into the conference’s first day. Machine learning.

Marketing AI 166

Marketing AI Stats Marketing Automation Services Forrester 166

ANNUITAS

JANUARY 26, 2016

Ann Handley , Chief Content Officer of MarketingProfs, author and marketer extraordinaire makes the point best in her book, “ Everybody Writes” with the title of the second chapter – Writing Is a Habit, Not an Art. Just like anything; sports, cooking, marketing automation or delivering a presentation at a conference – it takes practice.

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ViewPoint

JUNE 6, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Christopher Ryan shares his observations during a recent technology conference. Via iMedia Connection.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

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Process Planning Marketing Automation Services Demand Generation 100

Vision Edge Marketing

JUNE 10, 2014

In 2000, the Advertising Research Foundation probably didn’t realize that their report about marketing’s ability, or lack thereof, to measure its value and contribution would initiate numerous studies, conferences, and products on the topic. VEM has been conducting the survey for 13 years.

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chiefmartech

NOVEMBER 9, 2016

Back at the MarTech conference in San Francisco this past March , we conducted a study of marketing technologists with SapientNitro. It reveals a number of insights into the evolution of our marketing technologist profession. More marketing technologists (44%) now report to the CMO. You can download a copy here.

Studies 87

Studies Enterprise Management Digital Transformation Marketing Management 87

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Allow existing accounts to automate certain types of repeat orders. Content Marketing. Social Media. Demand Generation.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Heinz Marketing

OCTOBER 24, 2022

This week’s show is entitled, “ Right-Sizing Your Tech Stack Amidst Economic Uncertainty “ and my guest is Lauren Vaccarello , CMO at Salesloft. How companies are leaning in and using platforms as their core marketing mechanism moving forward. I even have cadences setup as the CMO. Matt: Oh, I do as well.

Marketing Automation Services 43

Marketing Automation Services Intent Signal Paid Search Agency Newsletter 43

B2B Marketing Analytics

AUGUST 24, 2019

But there is 1 additional tactic in the marketing mix where the engagement times of customers span not just for a few seconds but over a couple of days. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

LeanData

SEPTEMBER 5, 2017

The fall conference season is about to kick into high gear. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. Marketers devote substantial time to driving booth traffic. Getting Started.

Work Management 58

Work Management Marketing Management Trade Show Marketing Automation Services 58

Marketing Insider Group

JANUARY 24, 2013

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Tweets comms news, conference deals and more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. Sales keeps insisting on receiving better leads, marketing knows that is an issue, but still they are not delivering. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

chiefmartech

JANUARY 31, 2018

Through all of our research though, the one thing we found missing the most was a visual simplification – a CMO “Cliff Notes” if you will – that detailed the possible impact of the technology on marketing and martech. Marketers could similarly alternate between marketing automation providers, for example.

Digital Asset Management 80

Digital Asset Management Enterprise Management Advertising Agencies Disintermediation 80

Vidyard

NOVEMBER 14, 2016

iMEDIA Conference (@iMEDIA_yeg) November 9, 2016. Next-level marketers are moving video content back onto their company website, and organizing it in a meaningful way to allow for discovery and conversions. Marketing Automation and Video are a Match Made in Heaven. Open bar throughout a conference?

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Allocadia

APRIL 15, 2019

Few companies had a fully functioning marketing operations organization and most companies had a few folks with part-time responsibilities for data and analytics. As we came into 2016, marketing operations began emerging as the fast-growth area of marketing. This is not easy, yet it is the only path forward for marketing.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . One week, over 10,000 marketers all in one place (well ok, two places actually). . But this year, the week of April 24th held a special distinction. Revenue matters.

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Choozle

NOVEMBER 20, 2019

Everything else: The world around your business can be a huge influencing factor in your marketing budget. The good news is that marketing budgets, as a whole, continue to increase. According to The CMO Survey , marketing budget growth is expected to grow by 8.7 percent of total revenue for their marketing efforts.

Marketing Budget 42

Marketing Budget Marketing Budget Creation Budget Programs Allocation 42

Conversica

MAY 22, 2020

During the SiriusDecisions Virtual Summit, Rashmi Vittal (CMO at Conversica) joined Eric Potter (Director of Marketing Technology at CloudCheckr) and Deb Schleede (Senior Marketing Operations Manager at CloudCheckr) to discuss how CloudCheckr uses their IVA , their results and a few best practices they picked up along the way.

Lead Ranking 59

Lead Ranking Marketing AI Marketing Qualified Leads Lead Scoring 59

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”.

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chiefmartech

SEPTEMBER 21, 2018

(As fate would have it, it was just a few hours before I was speaking at a MOCCA marketing operations event in New York on the topic of martech industry trends — to be followed by a Q&A with Sarah Kennedy Ellis , Marketo’s CMO, and Jill Rowley , Marketo’s growth maestro and legendary martech industry force of nature.

Marketo 82

Marketo Enterprise Management Work Management Marketing Automation Services 82

LeanData

SEPTEMBER 5, 2017

The fall conference season is about to kick into high gear. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. Marketers devote substantial time to driving booth traffic. Getting Started.

Work Management 40

Work Management Marketing Management Trade Show Marketing Automation Services 40