Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Communicate with sales the types of content or email that are sent to existing customers so they can avoid duplication. Social Media.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Content Standard

APRIL 22, 2015

Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. After all, he is nervous; the average tenure for a CMO is 45 months—up from 23 months back in 2006.) He is looking for other ways to show marketing attribution and contribution last quarter.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Zoominfo

APRIL 23, 2020

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If A marketing coordinator or a CMO? Say, for example, you’re sponsoring a sales development conference in San Francisco. How Do You Measure Data Quality?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If A marketing coordinator or a CMO? Then invite them to attend the conference or offer an on-site office visit from one of our reps. Can records be combined?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153