Valasys

AUGUST 30, 2019

Clearly, the B2B marketers need to split-test & optimize their social media marketing strategies to resonate with the interests of Gen Z. Marketers need to focus on & optimize their multi-channel attribution strategies. Furthermore, a recent study from Inc found that they prefer texting over calling.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Full Circle Insights

FEBRUARY 28, 2021

At the 2020 Dreamforce conference, Salesforce CEO Marc Benioff rolled out Customer 360 Truth, announcing that the company had built a single source of truth into its platform. In addition to greater process efficiency, a single source of data truth shared by marketing and sales also allows the marketing team to invest resources more wisely.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

chiefmartech

AUGUST 5, 2019

Martech is marketing — at least an essential part of it. Next month in Boston, we’ll be hosting the latest and greatest MarTech conference , September 16-18 at the Hynes Convention Center. 21 sponsored sessions from leading marketing technology providers. 21 sponsored sessions from leading marketing technology providers.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58

DemandBase

JULY 21, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. 2) Achieve Personalization at Scale by Balancing Automation and 1:1 Touches.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

JUNE 2, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

SnapApp

FEBRUARY 13, 2018

Companies need to take a step outside the traditional marketing silo and look at a more integrated approach. . . Multi-channel marketing. . . Today, 84% of companies have made it a key focus in their marketing strategy: . . . Multi channel customers spend 3-4 times more than single-channel customers.

Marketing & Strategy 63

Marketing & Strategy Marketing Strategy Examples Multi-Touch Attribution 63

Full Circle Insights

JANUARY 28, 2021

Martech tools that enable marketers to monitor funnel metrics inside the revenue system of record — the CRM — allow marketers to maximize process efficiency by continuously streamlining operations. The ability to accurately attribute revenue to marketing campaigns inside the CRM lets marketers allocate budgets more efficiently.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98