ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

ANNUITAS

DECEMBER 11, 2014

I have been to many conferences and read many marketing articles about having marketing get a seat at the table. Of course this is in reference to CMOs being a part of the executive conversations that occur in the boardroom with the other members of the C-Suite…something that is not always accepted nor expected.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

SalesGrape

SEPTEMBER 17, 2023

Companies need a more targeted approach that focuses on individual accounts rather than broad market segments. This is where account-based marketing (ABM) comes into play. The Basics of Account Based Marketing Account-based marketing is a strategic approach that aligns sales and marketing efforts to target specific high-value accounts.

Account Based Marketing 71

Account Based Marketing Enterprise Management Work Management Marketing Management 71

Contently

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. These platforms promised that Step 1 was data, and Step 2 was SUCCESS—business success, content success, marketing success, sales success.

Work Management 215

Work Management Marketing Management Marketing & Strategy Marketing Strategy 215

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B product marketing budgets are expected to increase on average 3.1% The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Pam Didner

JULY 5, 2020

However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? Why is it important for sales and marketing? What are some examples of account-based marketing? How to plan and scale account-based marketing? How to track the results of ABM?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Heinz Marketing

OCTOBER 24, 2022

If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. How sales enablement can impact customer facing teams.

Marketing Automation Services 43

Marketing Automation Services Intent Signal Paid Search Agency Newsletter 43

ANNUITAS

AUGUST 18, 2016

It’s not every day that a group of leading B2B marketers gather in Boston. Last week over 400 marketers attended #FlipMyFunnel in Boston to share best practices in marketing on topics including Account-Based Marketing (ABM), MarTech, Sales Development Email Dos and Don’ts (some scary examples here), Leadership, Big Data and much, more.

Account Based Marketing 100

Account Based Marketing Top of Funnel CMO ABM 100

Oktopost

APRIL 1, 2021

Listen to the Podcast: For more episodes on MarTech, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. New episodes air every Thursday on B2B Marketing Now, a podcast channel built for marketers, by marketers and you can catch all episodes here.

Account Based Marketing 101

Account Based Marketing DemandBase Planning Marketo 101

Hubspot

JANUARY 4, 2021

Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Marketers will plan asynchronous events that plug into the funnel. Latané Conant , Chief Market Officer at 6sense , predicts: "This year saw an explosion of virtual events as marketers adapted to a changing world.

Trends 101

Trends Marketing AI Work Management Planning 101

Conversica

MAY 22, 2020

In this way, IVAs act as a virtual team member assisting revenue-generating teams such as Marketing, Sales or Customer Success. To help answer these questions, let’s take a look at how CloudCheckr , a total visibility cloud management platform, uses their Intelligent Virtual Assistants to convert more leads into pipeline.

Lead Ranking 59

Lead Ranking Marketing AI Marketing Qualified Leads Lead Scoring 59

Martech

SEPTEMBER 9, 2022

But the first in-person Inbound conference since 2019 seemed the right forum to articulate it. “Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. Bringing us back together. ” The twin message was almost too neat. Bodnar balked at that.

Marketing Automation Services 95

Marketing Automation Services Communities Hubspot Enterprise Management 95

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. DigiMarCon Digital Marketing Conference. Digital Summits. Digitalsummit.com.

Conference 56

Conference Marketing AI Work Management Marketing Management 56

ClickZ

AUGUST 12, 2019

Understandably, customer experience has been a top priority for many marketers — a huge shift in process that offers enormous business impact. Customer experience gets hyped at conferences, in board rooms, and by snazzy experience cloud vendors selling “omnichannel, full-funnel, personalized, AI-driven, etc.

Enterprise Management 45

Enterprise Management CMO Contacts Marketing Automation Services 45

Martech

JULY 23, 2021

I have been to countless vendor conferences,” I told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. Spend time with a group of marketing operations professionals and you quickly realize that they share a common mind-set. We have a little bit of a rap for being like the bad cops.

Order 116

Order Marketing Automation Services CMO Marketo 116

Vision Edge Marketing

JUNE 10, 2014

In 2000, the Advertising Research Foundation probably didn’t realize that their report about marketing’s ability, or lack thereof, to measure its value and contribution would initiate numerous studies, conferences, and products on the topic. Make Marketing Performance Management a Priority.

Class 100

Class Planning Work Management Best Practices 100

LeanData

SEPTEMBER 5, 2017

The fall conference season is about to kick into high gear. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. So, hopefully, we’ll collect a nice bucket of leads that keep our sales team happy and busy.

Work Management 58

Work Management Marketing Management Trade Show Marketing Automation Services 58

ViewPoint

JUNE 6, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Smashmouth Marketing

MAY 29, 2009

His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. Mike: Joe, you just came off a whirlwind tour with the SiriusDecisions Summit two weeks ago and the Sales 2.0

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

The Point

MAY 9, 2017

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. Earlier this year, he launched The B2B Content Agency to provide clients with buyer research, message strategy and insight-lead sales narratives. What could be more fundamental to sales results?

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

Smashmouth Marketing

MAY 11, 2009

His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. Mike : Joe, you just came off a whirlwind tour with the SiriusDecisions Summit two weeks ago and the Sales 2.0

Trends 100

Trends Work Management Marketing Management Buzz 100

The Effective Marketer

MARCH 24, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&#

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

LeanData

SEPTEMBER 5, 2017

The fall conference season is about to kick into high gear. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. So, hopefully, we’ll collect a nice bucket of leads that keep our sales team happy and busy.

Work Management 40

Work Management Marketing Management Trade Show Marketing Automation Services 40

B2B Marketing Analytics

AUGUST 24, 2019

A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days. Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them. All good stuff!

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

chiefmartech

FEBRUARY 7, 2016

What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? My goal was to help marketers at all levels — even those with no technical background or inclination — adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software.

Work Management 40

Work Management Marketing Management Marketing Automation Services Software 40

Anything Goes Marketing

NOVEMBER 15, 2009

This sold out event brought together some of smartest marketers from all over the world. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Waterfall is center of all marketing. Marketing automation experience will be key.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Vidyard

NOVEMBER 14, 2016

Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. iMEDIA Conference (@iMEDIA_yeg) November 9, 2016.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Heinz Marketing

FEBRUARY 26, 2018

We loving sharing Sales Pipeline Radio with you (live every Thursday at 11:30 pst). We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.

Top of Funnel 53

Top of Funnel Eloqua Peer-to-peer Budget Programs 53

Zoominfo

APRIL 23, 2020

It’s the genesis of thousands of downstream processes and millions of actions. But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. Data Quality and Management. JUST KIDDING.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Choozle

NOVEMBER 20, 2019

As you undertake the task of creating a marketing budget, you are probably asking yourself: How much should we spend on marketing? What percentage of revenue should be allocated to marketing? What’s included in a marketing budget? Where and for what tactics are marketing dollars allocated?

Marketing Budget 42

Marketing Budget Marketing Budget Creation Budget Programs Allocation 42

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. The conventional sales funnel has also changed for good.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Marketing Insider Group

JANUARY 24, 2013

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Allocadia

APRIL 15, 2019

We are still very much in the early days of watching this marketing transformation occur so we still have an absence of common terms, frameworks, and models. And that direction is about the rise of the marketing operations (MOps) function and how marketing is now being managed like a business (marketing performance management or MPM).

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

Heinz Marketing

AUGUST 2, 2018

“How I Work” is one of my favorite recurring series in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and I’ve been honored to have several heavy hitters in the B2B Sales and Marketing space who have joined our own series over the last few years. What is your email management strategy? Let us know !

Eloqua 43

Eloqua Work Management Marketing Management Product 43

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? How do you select the right market research to support your goals? Why is content marketing becoming critical? Can you fire your sales force?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

DiscoverOrg

MAY 7, 2019

It’s the genesis of thousands of downstream processes and millions of actions. But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. Data quality and management. This is data too.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153