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Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey


According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% Live Events Won’t Roar Back.

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So It’s Your First Day as the CMO…


Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact. Success as a new CMO depends on knowing your product really, really well. Two big historic problems for CMOs are 1.)

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B2B Findings From "The CMO Survey" - Part 1

B2B Marketing Directions

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The CMO Survey is conducted semi-annually, and it provides a wealth of information.

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5 B2B Marketing Conferences Every CMO Must Attend in 2018


2018 is creeping upon us and what a better way to start the new year than with some conference warm-up? As a CMO, you’re probably looking to be ahead of the industry, gain multi-channel expertise, and as always, improve your marketing ROI; in which case, conferences provide all of this under one roof. In addition, […].

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Meet the Next Gen of Women Board Members with Empowered CMO Network’s ‘Board Book’ 


That’s why Empowered CMO Network and Athena Alliance have partnered to introduce you to 60 female CMOs who are ready for the boardroom — and will help challenge your company to move to the next level. . Get the Empowered CMO Network Board Book . Get the Empowered CMO Network Board Book . Meet Your New Board Member .

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Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote


Dig deeper: How to keep up with accelerating customer expectations: The MarTech Conference keynote. Schaub, a former tech CMO, led IDC’s CMO Advisory practice for nine years. The post Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote appeared first on MarTech. Get MarTech! In your inbox.

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Video: How to Set Content Marketing Goals Your CMO Will Love


There’s often a long pause on the conference line, followed by something like, “Well, we were hoping you’d tell us that.” The post Video: How to Set Content Marketing Goals Your CMO Will Love appeared first on The Content Strategist. What are your content marketing goals?