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Email Design Tips to Increase Click-Through Rates

SmartBug Media

A well-designed email does more than look good; it has the power to drive customers and prospects to feel a certain way, engage with your brand, and take a desired action. Let’s look at seven ways to make your emails more clickable and engaging with some user-focused best practices in design. Be brand-consistent but not restricted.

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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce Marketing Cloud

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? What’s the appeal of drip marketing vs. traditional email marketing? Table of contents What is drip marketing?

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How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Good email practices include a straightforward opt-out process, and avoiding spam-triggering words like “DEAL” “EXCLUSIVE OFFER” and “THE BEST RATE” in your subject lines. Search online for current spam trigger words before you craft that email. Indirect Profiling: Indirect profiling creates categories in the email.

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Top 3 Strategies To Personalize Your Email Campaigns

Porch Group Media

Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. There are many factors involved when it comes to creating successful email campaigns, such as practicing proper email hygiene , email appending , optimizing your email design , and more.

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Dynamic Email Content is What Customers Crave: Here’s How To Deliver

Salesforce Marketing Cloud

This level of personalization not only increases engagement but also fosters loyalty towards your brand. By using dynamic content such as live polls or customized product recommendations, you can tailor your emails to each subscriber, making them feel valued and understood. On average, brands saw: A 76% increase in click through rate.

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Extended MailChimp integration: Foster customer loyalty with an elevated marketing strategy

Sana Commerce

Mailchimp is a widely used email marketing platform that empowers businesses to create, automate, and analyze email campaigns. Targeted email campaigns : Segment email lists based on various criteria, such as industry, company size, past purchase behavior, or engagement level.

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Customer Retention Marketing: Building Loyalty to Grow Your Business

SmartBug Media

Caldwell puts it this way: “It’s so much easier to increase conversion rates when you understand why that customer is purchasing your product.” According to Caldwell, these order update emails average an 82 percent open rate, which is 23 percent higher than the overall average open rate on emails.

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