article thumbnail

What Is a Double Opt-in? How to Choose Between Double Opt-In vs. Single Opt-In

Optinmonster

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? At OptinMonster , email opt-ins are the core of our work. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. What Is Double Opt-in?

Opt-in 93
article thumbnail

Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]

SendX

Studies have shown that personalized emails have great conversion rates. Targeted emails have higher open up to 20 to 40% and click-through rates. A study by Lyris suggests that 39% of brands that segmented their email list attracted more opens with 28% of them getting lower unsubscription rates, and 24% generated more sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Actionable Tips to Boost Your Email Opt-in Rates

Optinmonster

Are you looking to find the best ways to boost your email opt-in rates? Sometimes, increasing email opt-in rates takes time, but it doesn’t have to be complicated. That’s why, in this article, we’ll give you our expert actionable tips to boost your opt-in rates!

Opt-in 84
article thumbnail

What You Need to Know About Google Analytics 4 (GA4)

Marketing Insider Group

Events can be automatically collected and tracked, and marketers can also opt to view enhanced measurement events (like scrolls, site search, video engagement, outbound clicks, and more), recommended events based on your industry, and custom events that you can set up yourself depending on your needs.

article thumbnail

Why Marketing Needs to Own Demand Generation Right Out of the Gate

Webbiquity

Using a relay race metaphor, this post: Provides a definition of, and the purpose of, demand and lead generation. Compare this to the definition of lead gen offered by Gartner. Using these definitions, we can glean the relationship and differences between the two. Guest post by Laura Patterson. Is it a Chicken or an Egg?

article thumbnail

3 keys for better email engagement in Gmail

Martech

Lately, I’ve been feeling as if I’m living in 2013 again. But not because it was such a memorable year. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year.

article thumbnail

HubSpot’s January 2024 releases include email compliance, inbound lead routing and more

Martech

More customizable controls for managing double opt-in. HubSpot is updating email headers to include a one-click unsubscribe feature and enhancing SPF/DMARC authentication, ensuring compliance with these new email rules. Step up your LinkedIn strategy with documents and polls. Better invoicing flexibility with manual payment recording.