Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners.

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Online Display Advertising; An Overview & Benefits


With its creative and targeting capabilities, display ads offer many benefits to a business. Think of display ads like Billboards or outdoor advertising in a sense. Click-through rate shouldn’t always be the primary metric you use to judge the effectiveness of the campaign.

4 Biggest ABM Myths Dispelled


Myth #1) Running ABM Ads Means You’re Doing ABM. Running ads can be, and often is, part of your overall ABM strategy, but alone, ads don’t constitute a strategy. The reason this appeals to many is that ABM ads allow you to scale your ABM efforts.

Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud


A new study from ANA , in which online ad purchases by 36 major U.S. brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren''t actually displayed to real people. How Impression Fraud Works.

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Video Measurement Is Broken. Here’s How to Fix It


And in 2016, the Interactive Advertising Bureau (IAB) found that digital video ad spend increased by 85 percent over the previous two years. As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work. Is it a static banner ad?

How to Avoid the ABM Trough of Disillusionment


Buyers are overwhelmed by this noise, and will immediately throw away anything uninteresting, hit “SPAM” on emails that smell like sales, and ignore your ads (no matter how targeted they may be). Let’s get real about ads. Display ads carry an average CTR of 0.1%.