Online Display Advertising; An Overview & Benefits


With its creative and targeting capabilities, display ads offer many benefits to a business. Think of display ads like Billboards or outdoor advertising in a sense. Click-through rate shouldn’t always be the primary metric you use to judge the effectiveness of the campaign.

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners.

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4 Biggest ABM Myths Dispelled


Myth #1) Running ABM Ads Means You’re Doing ABM. Running ads can be, and often is, part of your overall ABM strategy, but alone, ads don’t constitute a strategy. The reason this appeals to many is that ABM ads allow you to scale your ABM efforts.

What is Negative SEO?

SmartBug Media

In the past, negative SEO may have been as simple as hijacking your site with questionable banner ads. Adding Malware: If malware attacks your site, Google may warn users that “this site may be hacked” before forwarding, causing traffic to plummet.

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Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud


A new study from ANA , in which online ad purchases by 36 major U.S. brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren''t actually displayed to real people. How Impression Fraud Works.

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Video Measurement Is Broken. Here’s How to Fix It


And in 2016, the Interactive Advertising Bureau (IAB) found that digital video ad spend increased by 85 percent over the previous two years. As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work. Is it a static banner ad?

MarketingSherpa Releases 2008 Search Marketing Benchmark Guide


MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. Online banner ads and print advertising receive the lowest grades for ROI.

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