Online Display Advertising; An Overview & Benefits
NOVEMBER 17, 2017
With its creative and targeting capabilities, display ads offer many benefits to a business. Think of display ads like Billboards or outdoor advertising in a sense. The purpose of display ads is to get people to become aware of your brand and your message which can encourage lead capture and sales. Click-through rate shouldn’t always be the primary metric you use to judge the effectiveness of the campaign. Benefits of Display Ads.