Online Display Advertising; An Overview & Benefits


With its creative and targeting capabilities, display ads offer many benefits to a business. Think of display ads like Billboards or outdoor advertising in a sense. The purpose of display ads is to get people to become aware of your brand and your message which can encourage lead capture and sales. Click-through rate shouldn’t always be the primary metric you use to judge the effectiveness of the campaign. Benefits of Display Ads.

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners.

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What is Negative SEO?

SmartBug Media

In the past, negative SEO may have been as simple as hijacking your site with questionable banner ads. Adding Malware: If malware attacks your site, Google may warn users that “this site may be hacked” before forwarding, causing traffic to plummet.

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Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud


A new study from ANA , in which online ad purchases by 36 major U.S. brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren''t actually displayed to real people. And i t''s estimated that advertisers could lose more than $6 billion globally to ad fraud in 2015. That includes banner ads, video ads, search-based ads, and mobile search ads. How Impression Fraud Works.

Video Measurement Is Broken. Here’s How to Fix It


And in 2016, the Interactive Advertising Bureau (IAB) found that digital video ad spend increased by 85 percent over the previous two years. As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work. Geico, for instance, won a Grand Prix at the Cannes Lions festival in 2015 for a five-second pre-roll ad in which the narrator says, “You can’t skip this ad, because it’s already over.”

4 Biggest ABM Myths Dispelled


Myth #1) Running ABM Ads Means You’re Doing ABM. Running ads can be, and often is, part of your overall ABM strategy, but alone, ads don’t constitute a strategy. If you’re following the three-tiered approach to ABM , like many organizations are, then ABM ads would fall under a good tier three tactic to sustain air cover on your target accounts. The reason this appeals to many is that ABM ads allow you to scale your ABM efforts. After all, ABM ads are still ads.

MarketingSherpa Releases 2008 Search Marketing Benchmark Guide


MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. Marketers rate SEO second and search engine marketing (PPC) ads third in terms of ROI, behind only house-list email marketing. Online banner ads and print advertising receive the lowest grades for ROI. Click fraud remains a significant problem, but is very difficult to measure (duh!

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