Remove terms
article thumbnail

MarTech’s ecommerce experts to follow

Martech

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. It’s so important and also constantly changing. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

eCommerce 111
article thumbnail

How Sur La Table uses AI to power customer experience

Martech

National retailer Sur La Table draws customers to physical locations with cooking classes and a wide selection of high-end kitchenware to shop. Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. Get MarTech!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Salary and Career: Kathleen Voboril can make martech sing

Martech

The classes and the coursework didn’t light me up. Up until that point, I’d really only done digital marketing, I really hadn’t done much with ecommerce. And the opportunity at Oregon Tool was 50/50 digital marketing and ecommerce. Q: In marketing? A: I did not focus on marketing. I didn’t love marketing.

article thumbnail

20 Examples of Best Email Marketing Campaigns

SendX

So this mission statement serves that purpose There's a clear deadline to the survey so people don't put it off to be done later Clear CTA that nudges you to just start the survey and not worry about completing it Fully social proof email Fully is an ecommerce furniture brand. What makes this email worth keeping in your swipe file?

article thumbnail

Google gives advertisers new generative AI tools for the holidays

Martech

For example, searching “great gifts for home cooks” will serve a variety of subcategories to explore like specialty tools, artisanal ingredients, culinary subscriptions, and cooking classes. SGE will also soon offer an image generation feature for apparel searches, allowing users to create photorealistic images inspired by their search terms.

article thumbnail

Shopify vs. WooCommerce (+6 Tools to Succeed With Both)

Optinmonster

Shopify and WooCommerce are the leading eCommerce platforms powering around 40% of all online stores in the world. WooCommerce and Shopify are both eCommerce platforms, but they are very different in terms of how they operate and what they offer. WooCommerce is an eCommerce platform built for WordPress. What Is Shopify?

article thumbnail

Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder

ClickZ

Their clients primarily consist of retail, ecommerce , and DTC brands spending more than $5 million in media per year. They integrate with more than 200 partners in ecommerce, CRM, media, and adtech. . Think of them like best-in-class A/B tests to inform the lift of that media.” . Winning with and for our customers!