Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: Bandwatch. Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. Video Overtaking All Other Digital Channels. What do I see as the biggest content marketing trends for 2022 and beyond?

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

B2BMarketing.net

APRIL 18, 2024

Learn more about “Rethinking Channel Partner Marketing” with Propolis Channel Expert, Georgina Gilmore. Video vs. audio podcasting for maximum impact While audio remains the primary medium for podcasts, Dots notes the rise of video podcasting: “Spotify just got into video podcasting.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Marketing Insider Group

DECEMBER 8, 2021

In this article, I’m going to share 4 practical tips to get your small or medium business ready for next year. A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week. But the trend is not exclusive to the realm of social channels.

Practices 293

Practices Tips Business Emarketing 293

Martech

OCTOBER 27, 2023

An important channel. TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study. This has the potential to help lower customer acquisition costs for small and medium-sized businesses. TikTok users are 1.3x Why we care.

Lead Gen 113

Lead Gen Hubspot CRM Peer-to-peer 113

Webbiquity

FEBRUARY 21, 2023

The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. It appears that 85% of marketers and agencies evaluate finding relevant influencers from medium-difficult to very difficult. In our case, that works well.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Marketing Insider Group

JUNE 23, 2021

Video is an ever-growing medium on the internet. The rule of thirds has long been used in visual mediums, such as painting, photography, and film. This includes outlets like YouTube, Vimeo, and Twitter. Be sure you optimize your video for each platform as there are various guidelines and limitations for each channel.

Storytelling 330

Storytelling Video Marketing Product Tips 330

KoMarketing Associates

DECEMBER 3, 2019

Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months. This is followed by YouTube (88%) and Instagram (88%). Video Continues to Be Beneficial to Marketers.

Budget Programs 159

Budget Programs Marketing Report Video Marketing Organization 159

Navigate the Channel

JANUARY 8, 2024

SEO and SEM, data analytics, cross-channel consistency and user experience. Every business engaging in cross-channel messaging faces the challenge of keeping branding and messaging consistent between channels. However, it can be difficult to do so when different channels have different best practices and requirements. [It]

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

JUNE 7, 2023

Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Every marketer must incorporate this channel into their strategy. In response, Google introduced YouTube Shorts and Meta followed suit with Instagram Reels, solidifying the significance of short-form video content. Get MarTech! In your inbox.

Marketing AI 97

Marketing AI Advertising Channels Video Marketing Youtube 97

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. Social media influencer content It comes as no surprise that social media is the most popular channel for deploying B2B influencer marketing tactics.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Webbiquity

FEBRUARY 28, 2023

Make sure to ask the right questions to find out how to design, for example, the most compelling YouTube Ads for your audience. As digital channels continue to evolve, video content is emerging as a powerful medium for B2B brands looking to stand out in the crowded eCommerce landscape.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Martech

FEBRUARY 6, 2024

Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives. I’m seeing more ‘pre-game’ buzz, which includes teasers and trailers primarily on TikTok, Instagram and YouTube shorts,” La Vecchia said.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 111

ANNUITAS

APRIL 19, 2022

On average, customers engage with nine different channels in their buying process before making a purchasing decision. But while customers have had massive changes in their engagement channel preferences, traditional marketing hasn’t kept up. Stop making decisions about which channels to invest in based on old data.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Sharpspring

NOVEMBER 17, 2021

Youtube is one of the largest marketing channels out there with two thirds of shoppers using it to find and evaluate things to buy. So how to optimize your video content to turn it into an effective marketing medium? Step 3: Upload Your Video to Youtube. Youtube is a discovery platform of its own.

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

Webbiquity

MARCH 2, 2021

There is tremendous leverage to be gained by optimizing the use of both channels together. And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. Pre-Event Content Types and Distribution Channels.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

seo.co

MAY 15, 2023

Focus on the Medium Tail The short tail will become even more valuable and difficult to rank for. Leverage Video & Other Channels Video channels, including Youtube and TikTok are massive channels for traffic. Diversify your marketing mix away from the standard blue links.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

Vidyard

MARCH 22, 2016

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Shorter is better.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Brandwatch Marketing

MARCH 7, 2023

social media accounts 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses use some kind of social platform Internet users have an average of 7.6 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion The internet has 4.2 billion users There are 3.03

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Adobe Experience Cloud Blog

MARCH 26, 2020

About 70 percent of Gen Zers say that they feel more connected when watching YouTube videos with others. The most popular social media platforms among Gen Z include YouTube, Instagram, and Snapchat. Certainly, social media is a vitally important channel for Gen Z. Gen Zers turn to YouTube for more than ASMR and cat videos.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

QuanticMind

MAY 25, 2023

If it does come to a point where there isn’t anything new coming out, people will be going back to CTV channels and their giant mass of content to find something that they haven’t watched before. If you want to be in front of the right people on video, you can certainly do that on social channels like TikTok , Meta, YouTube.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Martech

OCTOBER 13, 2023

The power of out-of-home delivers data, addressability, attribution, and allows us to be a full-funnel medium,” said Frey. DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. advertisers plan to integrate programmatic DOOH in multi-channel campaigns. Why we care.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 121

Convert

APRIL 7, 2021

We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. In 2020, we started hosting more live events over at Uscreen’s YouTube channel. Optimizing YouTube Videos to Go Viral During the Holidays. it’s no wonder YouTube wants in on the action.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Navigate the Channel

OCTOBER 17, 2017

When online videos were first introduced, the video channels were clogged with homemade videos made by teenagers and kids that they shared with friends on YouTube and other video sites. Videos are the perfect medium for that purpose. YouTube is the 2nd largest search engine on the internet. Videos Gain Importance.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

ClearVoice

JULY 9, 2021

Every day people can gain A-list status and earn a living by joining channels such as Instagram, TikTok, Facebook, YouTube, and beyond. As digital marketers , our job is to join the conversation and be the medium to help our clients meet their goals. Instagram and YouTube still reign supreme. Influencer Marketing Hub ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Here are six of the most effective paid marketing channels for SaaS companies: 1.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

ClearVoice

JANUARY 28, 2021

There is no ‘right’ way to learn about a company or a person, which is why cross-channel campaigns are essential for success. Here, we spoke with marketing experts with decades of experience to dig into the 101 to engage each channel. What are cross-channel campaigns? 5 do’s of cross-channel campaigns.

Paid Content 98

Paid Content Advertising Channels Campaigns Examples 98

ClearVoice

MARCH 17, 2023

A content distribution strategy is how you share your content across different channels. You can share those articles on your blog, LinkedIn publishing, and on a platform like Medium. But how do you know what are the best channels for you? Are there new potential channels that you could be using?

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. YouTube’s peak right now is around five minutes, and Facebook remains a middle ground, promoting social media videos of up to one minute.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

sagefrog

FEBRUARY 7, 2024

Since video generally generates more leads than other mediums, B2B brands are incorporating more video content into their marketing mix to communicate complex ideas, showcase products, and connect with their audience on a more personal level. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Sprout Social

OCTOBER 6, 2022

And keep in mind: going viral is a bonus—not a strategy, and certainly not a reliable solution for slow channels. And when it comes to TikTok specifically, Digital Marketing Institute defines 250,000 views as mildly viral, one million as medium viral and 5 million views within 3-7 days as officially TikTok-viral. Horizontally?

Viral Marketing 130

Viral Marketing Social Media Video Marketing Media 130

Optinmonster

DECEMBER 28, 2023

Both email and social media marketing are promising channels to grow your business. Today, social media is not just a fad but a viable digital marketing channel. different social media channels every month. To be fair, your potential customers might use these channels very differently. There are about 4.95 20-29: 31.8%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. 30-second summary: Emerging AI developments that boost Google conversion values by 30% or more.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Hubspot

FEBRUARY 4, 2021

We've seen an explosion in brands using online channels to promote their services and products to potential customers. We're taking our first steps in that direction today with an acquisition that we believe will help HubSpot deliver on the diverse content needs of entrepreneurs, startups, and scaleups across the mediums they love.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

Bannerflow

MARCH 11, 2022

In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. Effective storytelling helps to make your company something others want to engage with, whatever channels or media you choose to use. Photo and video posts also generate more engagement than those using just text.

Trends 111

Trends Planning Work Management Marketing Management 111

Champion Communications

MAY 16, 2023

In this year’s State of Journalism Report , Muck Rack partnered with 10 journalist organizations to survey 2,500+ journalists on everything from popular reporting mediums and in-person event coverage to the most effective PR pitching strategies. Building relationships with journalists is a key part of PR.

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62