Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. It will be available in the first half of 2024. Why we care.

Enterprise Management 119

Enterprise Management Marketing Management Vendors Knowledge Base 119

Hubspot

MARCH 26, 2020

Here, I've spoken with Debbie Farese, HubSpot's former Director of Sales Enablement and current Director of Global Web Strategy, and Matt Hambor, HubSpot's Corporate Sales Manager, to gather insights into how you might align your own distributed marketing and sales teams. 3 Tips for Aligning Distributed Marketing and Sales Teams.

Distribution 93

Distribution Work Management Paid Search Agency High Quality Lead 93

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. Producing and distributing content that resonates with audiences is no easy task. Social media options are increasing, but B2B buyers are focused on one channel.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Exo B2B

JANUARY 23, 2024

And to distribute these types of content , the CMI study also looks at ALL distribution channels, not just social networks. Here too, three graphs focus on social networks, content types and distribution channels. It’s a bit of a general channel. Videos come second at 84%. Events come in fourth at 41%.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Scoop.it

NOVEMBER 28, 2019

When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it. Just like you can use your blog or your YouTube channel to host your own, original content, Scoop.it ” When we talk about content marketing, this thought experiment makes a lot of sense.

Distribution 63

Distribution Curation Content Newsletter 63

Zoominfo

SEPTEMBER 30, 2020

People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. Selecting The Right Channels. Certain personas will be more active on specific channels. Personalize, Personalize, Personalize.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Marketing Insider Group

SEPTEMBER 28, 2021

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Another survey published on MarketingCharts.com from Prophet shows similar results. In this survey, businesses prioritize acquisition and upselling, indicating their awareness of the revenue possibilities from retention.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

LeanData

JULY 13, 2020

Exclusive Ops-Stars 2018 survey results on GTM data. Ops-Stars 2018 Survey Results. At Ops-Stars 2018, LeanData surveyed workshop attendees to find out exactly how they’re going to market. According to the survey, the vast majority of respondents (88.9 In other words, distribute by equal interest, not by equal volume.

Lead Ranking 52

Lead Ranking Account Based Marketing Distribution ABM 52

Marketing Insider Group

JUNE 8, 2021

Distribute this content where your ideal buyers can consume it (i.e., Over time, you’ll learn key insights from this data to make the goal easier to accomplish, such as: Learning which distribution channels work best. Create surveys or urge customer-facing people to solicit their opinion on your content. Image: CMI.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Content Standard

APRIL 23, 2024

If anything, the declining effectiveness of traditional media and the sheer volume of channels, content experiences, and platforms available for marketing demands more dedicated oversight from savvy marketing leaders with a seat in the boardroom. Go beyond demographics and discover customer behavior, motivations, and pain points.

CMO 64

CMO Enterprise Management Planning Work Management 64

Adobe Experience Cloud Blog

MAY 29, 2019

That’s why we’re going to focus on another essential part of your campaign: distribution. But a lot of marketers don’t think about distribution until the very end. And though it’s often overlooked, distribution is a critical component of your strategy—it’s how people are going to see your message.

Demand Generation 48

Demand Generation Paid Content Distribution Demand 48

Method and Metric

MAY 1, 2020

Where you’re going to host, market, and distribute your course are big decisions, and what platform you choose will depend on a host (heh) of factors. . They offer multiple student engagement opportunities, such as quizzes, discussions, and surveys. You can host up to 3 courses for free and provide quizzes and surveys.

Course 52

Course Distribution Peer-to-peer Education 52

Martech

SEPTEMBER 21, 2023

The BrandCore engine will help brands to brief and create, through quality assets and brand templates; scale, by producing content more efficiently; and distribute, by promoting content across all channels and media formats. MFour , a consumer intelligence platform, launched DANI and its AI Survey Builder.

Marketing AI 116

Marketing AI Digital Asset Management Enterprise Management Gartner 116

KoMarketing Associates

OCTOBER 4, 2016

In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. The secret ingredient is an effective distribution channel. Distribution channels must be prioritized and developed to realize business value.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Webbiquity

OCTOBER 17, 2023

The three most widely used content distribution channels remain company blogs (61% — not surprising, as blogging has been at the core of content and social media marketing strategy for more than a decade), organic social media (56.9%), and email marketing to house lists (52.2%).

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Marketing Insider Group

MARCH 16, 2021

A recent survey supports this, as 70% of marketers believe SEO is much better than PPC at generating sales. You own the messaging, distribution, and context of the content you create. That’s because you don’t own the channels or media for ads. Content marketing ROI wins this round. You’ll never get there with advertising.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

SmartBug Media

FEBRUARY 16, 2024

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. Social media tools : HubSpot and Hootsuite help you easily monitor customer feedback across a range of online channels.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

DivvyHQ

MARCH 5, 2020

One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. If you publish it, they will come. This is certainly not the case these days. Need some pointers? Read on.

Distribution 52

Distribution Content Content Marketing Effectiveness 52

DivvyHQ

MARCH 5, 2020

One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. If you publish it, they will come. This is certainly not the case these days. Need some pointers? Read on.

Distribution 52

Distribution Content Content Marketing Effectiveness 52

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. Untangle the network of decision-makers in those accounts, along with their pain points and preferred engagement channels.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Method and Metric

MAY 1, 2020

Where you’re going to host, market, and distribute your course are big decisions, and what platform you choose will depend on a host (heh) of factors. They offer multiple student engagement opportunities, such as quizzes, discussions, and surveys. You can host up to 3 courses for free and provide quizzes and surveys. Skillshare.

Course 52

Course Distribution Peer-to-peer Education 52

Trade Press Services Newsletter

NOVEMBER 2, 2022

Produced by MarketingProfs and CMI , the annual study surveys more than 1,100 content marketers from around the globe about their experience with and predictions for the future of B2B content marketing. The best news from this year’s report? B2B customers are exceptionally savvy and can spot sponsored content a mile away.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing. Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Contently

APRIL 6, 2023

This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers. Surveys Surveys are an excellent way to gather both qualitative and quantitative data throughout the buyer journey, especially since there are so many distribution channels you can use.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement. An email sequence is a distribution of resources to your prospects. Email Automation Tools.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Biznology

NOVEMBER 16, 2020

That way, you allow users to seamlessly communicate with your company using various devices and customer service channels. Providing customers with effective and real-time customer service across multiple channels will boost their satisfaction and transform them into customers faster. Next, you can create customer satisfaction surveys.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. Content Marketing Institute annual survey on Content Marketing Trends. Video Overtaking All Other Digital Channels.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Martech

NOVEMBER 2, 2023

Nearly two-thirds (61%) of C-suite executives and IT professionals say they are concerned about their employees’ knowledge of how to use AI, including creating prompts, according to a Portal26 survey. AI Orchestration powers campaign and journey testing with dynamic next-best-action optimization across channels and customer touchpoints.

Digital Asset Management 117

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 117

Outgrow

APRIL 8, 2024

They serve as a direct communication channel between the provider and the recipient. You can take a look at Starbucks’ partner experience survey. You can take a look at Outgrow’s target market survey for example. This feedback survey can be leveraged by brands to understand their target market.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Martech

DECEMBER 26, 2023

Customer expectations will climb, demanding more personalization across all channels, including mobile apps. “AI Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.

Marketing AI 145

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 145

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Feeds left unmanaged trigger errors and distributed accurate information, wasting time for users and bots.

CMS Development 115

CMS Development SEO Trends API 115

Zoominfo

JULY 13, 2020

Because they know exactly who they are targeting, they can distribute customized content to potential customers using their preferred channels. Customer data can come from a range of sources including: Website analytics Social listening tools Digital surveys Social media Contact databases. But where does it come from?

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Martech

MARCH 1, 2024

Year after year, survey after survey, leads were number one. The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. They expect to do business through digital channels.

Tactics 132

Tactics Work Management B2B Marketing Marketing Management 132

ClearVoice

DECEMBER 15, 2021

Based on new data that shows that a full 37 percent of marketers expect to increase their email marketing budget in 2022, it appears that email will continue to be a major marketing distribution channel next year. B2C Content Marketing Studies and Research: Consumer survey identifies characteristics that make a great website.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Martech

OCTOBER 6, 2021

Account stage attributes can be used to create stage-specific audiences that can be activated across channels. Account stages can be viewed distributed across a dashboard or individually. What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before.

Account Based Marketing 111

Account Based Marketing ABM B2B Forrester 111

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117