Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Social proof can help create trust and boost your business growth in 2022. Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Showcase Prestige Clients.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership builds trust Roughly three-quarters of decision-makers said thought leadership was more trustworthy than other marketing materials. Comment: This finding has shown up in the study in prior years as well. 43% said it “offers concrete guidance and case studies.” but no confidence interval was provided.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. These mid- to late-stage assets also serve as a vehicle to feature some of your most recognizable customers, a convenient way to show your prospects that you’ve earned the trust of brands they may already admire. Frame Your Story. Chat With Your Own Team.

Case Studies 100

Case Studies Case Study Studies Stats 100

Martech

AUGUST 22, 2023

Their company is distinguished by a culture of trust and service, where business is often done on a handshake. They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems.

Case Studies 88

Case Studies Case Study Studies Buy 88

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. There may be cases where a customer’s content is great but the image quality is not. Similarity.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Content Marketing Institute

JUNE 29, 2021

When you want to build trust with your audience, the burden of proof is on you. So does it make sense to gate your case studies? Continue reading → The post Is Your Case Study Worth Your Customers’ Time? The latest Unsolicited Advice from Andrew Davis may lead you to rethink your position.

Case Study 105

Case Study Case Studies Studies Trust Marketing 105

BenchmarkONE

APRIL 6, 2022

You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what you say about your brand. This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies.

Case Studies 84

Case Studies Case Study Studies Work Management 84

Webbiquity

JUNE 30, 2022

To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. To inspire trust in your users, it’s imperative that your site is fully functional. Contributed post.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. What better way to build that trust than showing proven, measurable results from current customers that have already benefited from your solutions?

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

MARCH 4, 2024

As ViralGains explains in findings from client case studies on zero-party data , asking questions within ads can improve the consumer-brand bond. study , contextual advertising around the world is expected to rise to $335.1 Look at the results of one joint study published by MAGNA and Brave. billion by 2026.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Marketing Insider Group

APRIL 15, 2024

By concentrating on specific niches, B2B creators produce content that directly addresses their audience’s needs, establishing trust and fostering strong connections. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. Who Are B2B Creators? It’s simple.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Benchmark Email

FEBRUARY 23, 2023

You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what… The post Essential Case Study Questions to Ask Your Best Customers appeared first on Benchmark Email. As they evaluate different options, they look for products with features that suit their needs and preferences.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Marketing Insider Group

JANUARY 31, 2023

Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Stevens & Tate

MARCH 22, 2021

Consumers are a lot less susceptible to fancy sales pitches in this day and age, which is why the use of case studies can be very effective in building brand trust. They do this because they simply trust other consumers more than they are willing to trust a brand. What are the Benefits of Using Case Studies?

Case Study 59

Case Study Case Studies Studies Word of Mouth 59

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. It emphasizes the significance of customer proof in building trust in the B2B market and the need to share real stories from the customer’s perspective.

Case Studies 52

Case Studies Case Study Business B2B Thought Leadership 52

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

nDash

OCTOBER 21, 2021

It can be a struggle to earn your target audience’s trust. Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points.

Case Study 52

Case Study Case Studies Studies Work Management 52

The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Would you rather listen to this blog instead of reading it? Just click play below.

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

Zoominfo

NOVEMBER 18, 2019

In fact, a recent study by LeanIn.Org looked at how workplace behavior has changed in the wake of #MeToo. . The Harvard Business Review conducted a study pre- and post-#MeToo to gain a quantifiable understanding of how the movement impacted workplace dynamics. MeToo and Gender Bias in the Workplace. Reduce turnover rates.

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167

Marketing Insider Group

AUGUST 26, 2020

Build trust in our brand and its expertise. Remember, even though we use information and advice to build trust, our ultimate goal is to bring value to our business. In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing. Developing a sense of trust with customers is another vital aspect of e-commerce marketing. E-commerce Marketing - Case Studies .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Webbiquity

MARCH 28, 2023

Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority. Coschedule features some great case studies. You can check out their Evernest one as an example. They are not trying to convert the reader.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Marketing Insider Group

MARCH 2, 2020

While we like to think that buying decisions are based on logic and facts, that’s rarely the case. A Forrester and FocusVision study found that the way consumers feel is 1.5 Building Customer Trust Through Emotional Marketing. Developing a customer’s trust requires that your brand be transparent and real.

Case Studies 334

Case Studies Customer Surveys Trust Marketing Forrester 334

Martech

NOVEMBER 9, 2023

Only 4% of marketers said they don’t plan to use AI, according to a new study by co-marketing cloud platform SOCi Inc. Dig deeper: Consumers look to use AI for holiday shopping Top AI use cases. Trusting AI for work. This broader study — 1,241 professionals split evenly between U.S. AI or else. Image: SOCi Inc.

Marketing AI 121

Marketing AI Work Management Planning Paid Search Agency 121

Salesforce Marketing Cloud

MARCH 4, 2024

Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. People need to know the specific use cases each type of AI enables, the anticipated business outcomes, and how to design a strategic plan for AI grounded in those goals.

Work Management 116

Work Management Trends Business Forrester 116

Salesforce Marketing Cloud

DECEMBER 12, 2023

Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users. When stakes are high (e.g.,

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Launch Marketing

APRIL 19, 2023

One of the main objectives of customer marketing is to build and solidify trust. To create trust, it is essential to build authority and educate customers through value-added content. Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

illumin

APRIL 11, 2024

In fact, according to The Social Shepherd, 61% of consumers have said they trust recommendations from content creators on social about brands or products, compared to only 38% of consumers who trust branded social media content. You can view the full case study here for more information.

Barriers 127

Barriers Brand Identity Branding Content 127

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. Let this interactive case study show you how Castelazo Content used interactive content for its clients. Higher Conversion Rate .

Outgrow 52

Outgrow Case Study Case Studies Conversion Rate 52

Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. They help you earn a prospect’s trust, show them what life would be like as your customer, and validate that your product or service works. To build this library, you'll need case study interview questions that will surface valuable details and insights.

Case Studies 92

Case Studies Case Study Studies Work Management 92

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. Years ago, when I was studying for an MBA, the company 3M was a case study here. Yet putting that mental energy into measurement pays off measurably as this study shows. This is true inside and outside of marketing.

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

Contently

FEBRUARY 8, 2022

Fact : Consumers don’t fully trust corporations. People trust consumers (and even influencers), not companies. Consumers are skeptical of businesses , so it’s not surprising that they trust influencers, peers, and even celebrities to give them sound advice on new products. Let’s play a game. I know, I know.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Martech

DECEMBER 27, 2023

Here’s how: Use the “normal” email name Ditch the generic “no-reply” addresses — they scream automation and do little to inspire trust. This is an example of doing it right: In this case, having only your name, title and company name would be too anonymous. In the best-case scenario, your emails will land in Promotions or Updates.

Email Marketing 132

Email Marketing Marketing Management Salesforce.com Deliverability 132

Martech

FEBRUARY 20, 2024

Crafting compelling and relevant content The main purpose for B2B content marketing is to build authority and trust between your brand and the buying team. Content will be passed over if it isn’t useful or trusted.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132