The Strategic Value of Structured Data Implementation on SME Websites

Moz

Though the target markets, objectives and audiences differed in each case, I was able to use schema markup as a strategic underpinning of a wider SEO and marketing strategy. In many cases, your content cannot be included in these attractive rich snippets without structured data.

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How to Build Credibility and Authority with In-Depth Content

DivvyHQ

Content Marketing Content Planning Content Strategy Tips & How-Tos authority calendar case study collaboration content credibility data in-depth marketing planning platform sme strategy topics trust word countEvery brand wants to gain its customers' trust.

Build 85
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5 Tips to Increase Sales with Bottom-of-the-Funnel (BoFU) Content

DivvyHQ

We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. Why is it hard? What types of content work best?

Marketing Automation for SME’s: Our Interview with an Industry Expert

Marketri

BH: It really varies on a case by case basis about how much time it takes to manage a marketing automation platform. Over the past several years, we have been hearing more and more about the topic of marketing automation. So what exactly is it?

SME 76

How to Build Credibility and Authority with In-Depth Content

DivvyHQ

Content Marketing Content Planning Content Strategy Tips & How-Tos authority calendar case study collaboration content credibility data in-depth marketing planning platform sme strategy topics trust word countEvery brand wants to gain its customers' trust.

Build 56

How to Build Credibility and Authority with In-Depth Content

DivvyHQ

Content Marketing Content Planning Content Strategy Tips & How-Tos authority calendar case study collaboration content credibility data in-depth marketing planning platform sme strategy topics trust word countEvery brand wants to gain its customers' trust.

Build 52

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee these projects. So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand.

4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Here are a few points I pulled out to highlight for you that can help you make the case internally: 79% of would-be buyers say thought leadership is important to critical to determining which providers they want to learn more about. To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas.

SME 199

Better B2B segmentation: Four steps and a case study

Savanta

The call was from a data centre “ specialising in the SME segment ”. Put another way, there is no such thing as the SME segment. The data centre should have used “SME&# only as a starting point to narrow the focus from all businesses. B2B segmentation in practice: A case study. Sage, I suspect, began by recognising that the SME market is diverse and narrowed it down based on attitude and behaviour.

Marketing Craftmanship - Untitled Article

Marketing Craftmanship

In some cases, those respected brands are complicit in selling their brand stature.). Here’s one example of how the credibility game is played: At considerable expense, a PR firm will earn their client a spot as a Subject Matter Expert (SME) on a respected journalist’s list of sources, which may eventually yield a relevant quote in a published story.

SME 100

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the marcom managers who oversee these projects. So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Additionally, a SME may not know about marketing language requirements that help your company protect its brand.

Channeling Buyer-Based Experiences in SMB

Tony Zambito

In fact, the opposite in many cases may be true with SMB businesses able to leap frog into newer technologies as cost factors continue to be driven lower. With this being the case, larger enterprises need to focus on creating seamless buyer-based experiences that allow SMB businesses to act quickly, make choices , and do so in the channels they prefer. © All Rights Reserved I-5 Design and Manufacturer.

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Inside MD Financial Management’s Successful COVID-19 Content Strategy

Contently - Strategy

Contently Case Stories tell the story behind the amazing work Contently customers are doing. “A lot of times the SME is the last person who reviews, but we found that by engaging them early in the planning process, the whole thing went smoother than it normally would.

SME 68

Working with Freelance Writers: Everything You Always Wanted to Know (But Were Afraid to Ask)

Content Standard

In many cases, a streamlined approach is best. If it’s to convince them to download a case study or a white paper, then it has to weave in the elements of that white paper into the blog post,” Apte explained.

SME 81

How to Get Your Internal SMEs to Write for Your Blog

BenchmarkONE

Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. But, when you tap into other resources and open your blog up to internal SME contributors, you create an opportunity to cover a lot of ground with your blog content.

SME 92

Leveraging Subject Matter Experts in Your Content Marketing Strategy

Content Standard

Building an SME Program. An example of one company with a well-developed SME program is Hortonworks, a leading provider of open source data solutions. After identifying SMEs for each vertical, the next step is to onboard these professionals and educate them on your content strategy and what being an SME entails. the next step is to schedule interviews for your SME and content creator to discuss the topics.

SME 80

E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

However, this doesn’t mean that all high-quality content is from well-tenured subject matter experts (SME). However, this is not the case for YMYL content. SEO is something content marketers have to tweak and refine continuously. SEO practices that matter today can change tomorrow.

SEO 205

5 Ways to Engage Subject Matter Experts in Content Marketing

Content4Demand

SMEs can make content more trustworthy by providing insight on the latest product and market research and trends, as well as compelling customer use cases. The role of the SME in content creating is to be a specialist, so give them the spotlight and let them shine. No SME wants to be among so many “specialists” that the value of their input is diminished. You want the SME to end their discussion with you feeling a bit winded from doing most of the talking.

SME 46

Streamline Content Creation with an Editorial Calendar That Works Hard

BOP Design

Each of these sections can then be written as a blog or as a case study or as a use case. In many cases, you can get one subject matter expert to provide information for several interrelated topics at one time – a win for you and a win for the SME!

SME 75

Best Practices for Today’s Virtual Events

thePoint

educational, how-to, case studies that demonstrate applied value) that delivers real value to their audience. A virtual session presented by a SME is a gold mine.

WriteSpark: Best Blog Posts about White Papers

WriteSpark

Top 10 ways to be a good SME. Read more best tips: Best blog posts about case studies. This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper.

Paper 131

WriteSpark: Best Blog Posts about White Papers

WriteSpark

Top 10 ways to be a good SME. Read more best tips: Best blog posts about case studies. This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper.

Paper 120

7 Tips for Mastering Subject Matter Expert Interviews

SmartBug Media

Research can go a long way toward helping writers craft compelling content, but subject matter expert (SME) interviews help writers take their material to the next level. and the SME says something interesting at 3:27 p.m. Get Ready for Your Next SME Interview.

SME 75

A Content Overview for Subject Matter Experts

BOP Design

You are the subject matter expert (SME) and the marketing team will look to you to provide all the necessary information for a quality piece of content. Some SME’s like to draft outlines of the topics with clear bullet points while other SME’s will jot down a few thoughts in their notebook or notetaking software. In many cases, it’s helpful to know the purpose of the B2B content marketing piece being created.

SME 52

Study Confirms Moz Has the Largest Link Data Set

Moz

Depending on the tool you use, your results can vary greatly and — in this case — the more data the better. For this study, Eric Enge , Principal at Perficient, Search Engine Land author , and well-known SEO SME, led the investigation.

Link 71

Who Decides What Best Practice Is, Anyway?

Oracle

A broad advanced practices approach may not fit in every customer situation, and the determination of where to focus is indeed a case-by-case review of what it would take to achieve an advanced, or more optimal, process execution if you injected a new process practice (or set of practices). Our Success Plan includes outlining SME-driven, domain-specific process and KPIs initiatives, domain-specific technology initiatives, and domain-specific organization initiatives.

Content Interviews: A Feather in the Content Marketer’s Cap

KoMarketing Associates

Case in point: content interviews. To clarify, when I say “content interviews,” I am talking about one of two things: Formal interview: Q&A with an SME that can serve as its own post or be used in excerpted form to explore a broader theme (Ann Smarty has some great tips for maximizing the value of these types of interviews). As features editor of my high school newspaper, I thought I was a pretty big deal.

SME 198

What is Smarketing and how is the daily life of a company with the marketing and sales teams aligned

RockContent

In this way, we can say that, for a long time, marketing and sales teams were considered opposites — and, in some cases, even enemies! Today, invest in Digital Marketing seems to be the main approach in any company in the world.

10 Tips to Overcome Blogger’s Block

Content4Demand

In case you’re not a software developer, Kubernetes is an open-source system for automating deployment, scaling, and management of containerized applications.). If you interview an SME, consider writing the blog post as a Q&A that includes your questions and the interviewee’s answers. Tip #9: Include Statistics, Quotations and Case Studies. Once you have their attention, bring your idea to life with case studies. Conduct SME interviews and additional research.

What is a copywriter and do you need one?

Integrated B2B

This means that, while publicly an article or blog post is attributed to an SME, that a copywriter has written it – oftentimes with the input of the SME, but sometimes without much input at all. This is especially the case with engineer-speak or scientist-speak.

SME 52

How to establish a voice of authority in a blog

Chris Koch

If that’s the case, great. In this case, just showing how smart they are won’t cut it. If your SME is a person who loves to collect information, then becoming an aggregator is a route to trust. A few weeks ago, I wrote a post about how to get others to blog. But it’s not enough just to support bloggers. For them to be successful, we need to help them establish their voices in a blog. The way that we establish trust and relationships with buyers is through authority.

SME 138

Marketing in the Age of Disruption

Marketing Insider Group

I simply had to make the business case for content marketing. This example serves as the way to sell the business case for content marketing. Tip 1: Making the Business Case for Content Marketing. The business case aligns with your goals to attract your ideal buyers.

Aging 211

Top Learnings Around Lead Generation from INBOUND 2020

SmartBug Media

It is also important to feature the SME from the video so you can set expectations with the audience about video quality and what they are going to see. Share massive social proof/case studies when possible. One of our top priorities as marketers is lead generation.

How to Foster Harmony During the Content Review Process

ClearVoice

Say to your SME: “You recently mentioned that we’re missing content around this topic. Very often, this is the case as content marketers and creators specialize in content, but not necessarily the topics themselves.

C4D Answers Your Questions About Working with a Content Marketing Agency

Content4Demand

We thought we’d share our answers to the most common questions we hear from our clients in case you’ve been wondering about the same things. Content4Demand embeds SME interviews into our content creation framework, so all critical parties have a say in the direction of the piece or campaign. B2B marketers share common challenges, so it’s no wonder that we encounter many of the same questions about working with a content marketing agency.

5 Traits Strong B2B Marketing Writers Have in Common

BOP Design

The writer finds a new location that enables them to have a smooth interview call with a subject matter expert (SME) with the client. In reality, particularly in B2B content marketing, this is rarely the case and good writers know this.

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Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy

Oracle

Another effective content strategy at this stage is to curate content in a branded portal – IBM and American Express do this for their SME segment client base providing general business content not specific to their offerings but compelling for the clients. The laborious process of finding a customer, interviewing them; writing up the case study and then getting (or not getting) legal and PR approval for a publication is non-productive.