Content Standard

MAY 5, 2021

In many cases, a streamlined approach is best. If it’s to convince them to download a case study or a white paper, then it has to weave in the elements of that white paper into the blog post,” Apte explained. Even if that’s the case, it doesn’t mean writers won’t be willing to work with you.

SME 111

SME Case Studies Paid Search Agency Intent 111

Savanta

JUNE 20, 2011

The call was from a data centre “ specialising in the SME segment ”. Put another way, there is no such thing as the SME segment. The data centre should have used “SME&# only as a starting point to narrow the focus from all businesses. B2B segmentation in practice: A case study. Let me introduce Sage.

Case Study 120

Case Study Case Studies Segmentation SME 120

BenchmarkONE

DECEMBER 3, 2019

Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. But, when you tap into other resources and open your blog up to internal SME contributors, you create an opportunity to cover a lot of ground with your blog content. Designate SME and Reach Out. Review and Approval From SME.

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

Martech

DECEMBER 13, 2023

He also has one of the more unusual and interesting career paths of any marketing SME I’ve ever spoken to. Looking for them, configuring them, cleaning them up, doing various use cases, that sort of thing. A: Yes, the biggest mistake is people don’t think carefully about their use cases before they get involved with the CDP.

SME 109

SME Custom Publishing Customer Surveys Landing Pages 109

DivvyHQ

OCTOBER 7, 2021

Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Learn how to write a white paper and showcase that technical know-how. Never done it before? Let's go!

Paper 89

Paper Promotion SME Content 89

Content Standard

NOVEMBER 4, 2021

You can feature SMEs in your content directly with quotes or interviews, transforming their years of experience into actionable advice for your audience. You can also take a more high-level approach to SME involvement by asking them to review your content strategy. The key to creating compelling case studies is in the storytelling.

Ad Building 142

Ad Building Branding Brand Identity Content Marketing 142

Contently

AUGUST 5, 2020

Contently Case Stories tell the story behind the amazing work Contently customers are doing. “A lot of times the SME is the last person who reviews, but we found that by engaging them early in the planning process, the whole thing went smoother than it normally would. ” Research backs this up.

Top of Funnel 137

Top of Funnel SME Marketing & Strategy Budget Programs 137

Buzz Marketing for Technology

JULY 1, 2015

Here are a few points I pulled out to highlight for you that can help you make the case internally: 79% of would-be buyers say thought leadership is important to critical to determining which providers they want to learn more about. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas.

Thought Leadership 100

Thought Leadership Lead Ranking SME Paper 100

Animalz blog

NOVEMBER 28, 2023

Say you want case studies that illustrate how well-intended goals can drive unwanted behavior. ChatGPT answers our case study request more effectively than Perplexity. LINK: {insert link} ” “Locate and summarize case studies or real-world examples that demonstrate innovative approaches to {insert your topic}.”

Marketing AI 78

Marketing AI Research Tactics SME 78

Content Standard

OCTOBER 17, 2018

Building an SME Program. An example of one company with a well-developed SME program is Hortonworks, a leading provider of open source data solutions. After identifying SMEs for each vertical, the next step is to onboard these professionals and educate them on your content strategy and what being an SME entails.

SME 79

SME Marketing & Strategy Marketing Strategy Work Management 79

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

BOP Design

MARCH 17, 2020

Each of these sections can then be written as a blog or as a case study or as a use case. In many cases, you can get one subject matter expert to provide information for several interrelated topics at one time – a win for you and a win for the SME! What are the best use cases for our products or services?

SME 64

SME Content Trade Show Case Studies 64

Conductor

JULY 8, 2022

Dealing with business cases, procurement, infosec, and other internal processes can prevent you from achieving the value you need to reach—and surpass—your goals. This means ensuring your account is configured properly, aligning users to relevant use cases, and getting them trained from the start so you can hit the ground running.

Marketing & Strategy 105

Marketing & Strategy SME Work Management Training 105

WriteSpark

MARCH 2, 2011

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. The question becomes: Should SMEs write technical sales materials? Copywriting Help for SMEs.

SME 120

SME Copywriting Work Management Paid Search Agency 120

ClearVoice

SEPTEMBER 17, 2020

Say to your SME: “You recently mentioned that we’re missing content around this topic. Very often, this is the case as content marketers and creators specialize in content, but not necessarily the topics themselves. Say to your SME: “We really appreciate all of your feedback on the ebook. After those changes, we’re good to go.

Process 110

Process Marketing Budget Creation SME Content 110

Marketing Craftmanship

MARCH 8, 2018

In some cases, those respected brands are complicit in selling their brand stature.).

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

KoMarketing Associates

SEPTEMBER 24, 2015

Case in point: content interviews. To clarify, when I say “content interviews,” I am talking about one of two things: Formal interview: Q&A with an SME that can serve as its own post or be used in excerpted form to explore a broader theme (Ann Smarty has some great tips for maximizing the value of these types of interviews).

SME 120

SME Content Marketing Proposals Work Management 120

Content4Demand

OCTOBER 9, 2018

SMEs can make content more trustworthy by providing insight on the latest product and market research and trends, as well as compelling customer use cases. The role of the SME in content creating is to be a specialist, so give them the spotlight and let them shine. Another way to boost an SME’s profile is through video.

SME 40

SME Content Marketing Planning Content 40

WriteSpark

NOVEMBER 14, 2012

Top 10 ways to be a good SME. Read more best tips: Best blog posts about case studies. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

NOVEMBER 14, 2012

Top 10 ways to be a good SME. Read more best tips: Best blog posts about case studies. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper.

Paper 120

Paper SME Best Practices Case Study 120

Marketing Insider Group

JULY 14, 2020

I simply had to make the business case for content marketing. This example serves as the way to sell the business case for content marketing. Tip 1: Making the Business Case for Content Marketing. The business case aligns with your goals to attract your ideal buyers. I was the first head of digital marketing.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Animalz blog

SEPTEMBER 19, 2022

Even a straightforward narrative approach like a case study or clever analogy throughout your article can involve deep thought, many rewrites, or SME interviews. Customer stories are usually case studies. The customer case study might be in an industry your reader is unfamiliar with. Well, for one, stories are hard work.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Content4Demand

NOVEMBER 6, 2018

In case you’re not a software developer, Kubernetes is an open-source system for automating deployment, scaling, and management of containerized applications.). If you interview an SME, consider writing the blog post as a Q&A that includes your questions and the interviewee’s answers. Conduct SME interviews and additional research.

Marketing AI 71

Marketing AI Tips SME Case Studies 71

SmartBug Media

MARCH 25, 2022

Consider traveling with an ethernet adapter and purchasing a local phone plan with a hotspot connection, just in case. Subject matter expert (SME) client call. Before booking accommodations, read reviews to assess the Wi-Fi setup, and even ask your Airbnb host to send an internet speed test. Make connections. Editorial Team call.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies SME 98

Marketing Interactions

OCTOBER 5, 2022

Given the use case, what dimensions of value are important to your customer? Your account manager and SME are the moderators there to help draw out the value scenario and answer questions that may arise. I’d also suggest revisiting your case studies and evaluating them for how helpful they are. To what extent have they done so?

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

ClearVoice

OCTOBER 11, 2021

In this case, you’re likely paying less and working with less experienced writers. Related internal resources (similar blogs, videos, case studies to reference and respin). Subject matter expertise (provide bullet points or an interview transcript from an SME). Stop not taking your writer’s experience into consideration.

Marketing Budget Creation 100

Marketing Budget Creation Content Guidelines Thought Leadership 100

Integrated B2B

JULY 28, 2020

Many copywriters are “ghostwriters” for subject matter experts (SMEs) across a vast range of industries. This means that, while publicly an article or blog post is attributed to an SME, that a copywriter has written it – oftentimes with the input of the SME, but sometimes without much input at all. Getting to the point – fast.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

nDash

NOVEMBER 7, 2018

Writer: Someone to write blog posts, web copy, case studies, whitepapers and other forms of content on a somewhat consistent basis. SME: Some to contribute expertise towards content, but who’s not necessarily writing anything themselves. 1 manager / editor / SME. While the workload of freelancers will vary (i.e.

Communities 55

Communities Top of Funnel SME Content 55

Moz

JANUARY 26, 2021

Depending on the tool you use, your results can vary greatly and — in this case — the more data the better. For this study, Eric Enge , Principal at Perficient, Search Engine Land author , and well-known SEO SME, led the investigation. Methodology.

Studies 66

Studies Domain SME PageRank 66

Hubspot

MAY 10, 2017

We created the below example to explain the general idea behind interactive video and demonstrate a few possible use cases: 4 Interactive Video Examples from Brands. It's reported that CPR can double the chances of survival in cases of out-of-hospital cardiac arrest. 1) Warner Bros | Focus. Now, that's slowly changing.

Video Marketing 101

Video Marketing Examples Creativity SME 101

nDash

NOVEMBER 3, 2021

SMEs : Many clients on nDash find it helpful for the writer (regardless of their own expertise) to interview an in-house subject matter expert (SME) to ensure that the whitepaper conveys the proper insights and expertise their audience expects. Case Studies. Case studies are another extremely popular type of content on nDash.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Salesforce Marketing Cloud

FEBRUARY 19, 2024

For example, a B2B software company might have personas like Tech-Savvy Startup Owner or Cost-Conscious SME Manager. Document tactics that have been effective at each stage, such as using case studies in proposals or specific negotiation techniques. It would detail the appliance’s features, benefits, and competitive advantages.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Scoop.it

AUGUST 3, 2021

So, how can content curation be best used to boost SME marketing? In this case, simply sharing your thoughts on a topical remix between two popular artists has the ability to propel your brand to the very top of Google. Content curation, at its best, displays amazing content that your audience wouldn’t have seen elsewhere.

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Jifflenow

OCTOBER 14, 2019

The biggest challenge with general B2B meetings, as is the case with other meetings at events (which can run into hundreds or even thousands) is the process required to schedule, manage, and analyze numerous meetings with a manual spreadsheet-based approach. Tips for General Meetings.

Enterprise Management 58

Enterprise Management Marketing Management B2B SME 58

PureB2B

MAY 18, 2021

That manual social media management can be time-consuming is seen in the fact that 83% of marketers see the need to automate the scheduling of social media posts, making it the most popular use case for automation. As a constant staple to be seen in social media, companies need to constantly churn out posts.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

PureB2B

MAY 18, 2021

That manual social media management can be time-consuming is seen in the fact that 83% of marketers see the need to automate the scheduling of social media posts, making it the most popular use case for automation. As a constant staple to be seen in social media, companies need to constantly churn out posts.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

Content4Demand

APRIL 2, 2019

We thought we’d share our answers to the most common questions we hear from our clients in case you’ve been wondering about the same things. Content4Demand embeds SME interviews into our content creation framework, so all critical parties have a say in the direction of the piece or campaign. Get them involved in the process!

Paid Search Agency 85

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 85