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Why Invest in Case Studies: What They Are and Why They Matter

Optinmonster

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. What Is a Case Study? Why Are Case Studies Important?

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Image credit: KoMarketing.

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5 stats for social media marketers in the software industry

Sprout Social

Here’s five stats to get you fired up about social media marketing for your software company. . Beyond your shared content, savvy B2B software buyers dig through discussions surrounding your brand on social, blogs and review sites , where trusted peers share their insights. Not convinced?

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34 Compelling Content Marketing Stats and Facts

Webbiquity

Case studies (65%). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. And trying to use content too blatantly to drive sales often backfires. • Blog. And use video. Want to know more? TopRank ).

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Do B2B Marketers Really Lag Behind B2C Marketers?

KoMarketing Associates

B2B marketers have a lot of challenges their B2C peers rarely have to deal with. Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. Here are just seven challenges B2B marketers face that might explain why they might appear to struggle more than their B2C peers.

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27 Eye-Popping Employee Advocacy Statistics That Matter the Most

EveryoneSocial

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. Of course, the best way to prove the value of something is with solid research and stats. Employee Advocacy Stats for Marketing. Employee Advocacy Stats for Sales. The Best Employee Advocacy Statistics.

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How to Use Social Media to Generate More Leads for Your Business

Oktopost

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. If this is the case, then where are we getting our insights and ideas about our audience’s pain points, challenges, and needs?