41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . SQL to Quote - or in our case a “Demo” or POC (Proof of Concept), 4.
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