Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Design nurture campaigns based on lead scoring A Gartner study found that businesses using lead scoring experienced a 77% increase in ROI with lead generation. Hardly seems fair, right? 27% say it’s getting overwhelming.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 362

Planning Paid Search Agency Content Marketing Advertising Agencies 362

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. The 7 th Annual B2B Buyer’s Survey polled 283 B2B C-level executives, VPs and Directors and is published by Demand Gen Report.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Act-On

NOVEMBER 15, 2023

Research can include customer surveys, sales team interviews, reviewing internal data, and more. The customer has decided to leverage marketing automation, but with so many potential solutions, they read case studies, white papers, and other resources to narrow down potential solutions. Create persona profiles.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Animalz blog

NOVEMBER 28, 2023

Perplexity takes a question and searches sources like Bing, academic papers, YouTube, and Reddit for answers. Identify and summarize the top five most influential papers or articles on {insert your topic} , and explain their significance in the field.” Asking for the obvious is to summarize a paper, and that will work fine.

Marketing AI 78

Marketing AI Research Tactics SME 78

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! This survey will only take 10 minutes or so to complete. Survey Says: Slow Web Page Load Time Hurting B2B Vendors.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

SnapApp

OCTOBER 31, 2017

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format? Interactive white paper.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Marketing Insider Group

OCTOBER 15, 2019

As it happens, a study presented during the event showed that $1.3 It makes sense on paper: the people who work for you are knowledgeable about your products and services, and may even want to tell more people about the great work you are doing. However, there are caution signs all along the side of this freshly paved road.

Activities 209

Activities Marketing Agencies 2 Paid Search Agency Case Studies 209

Contently

MAY 20, 2024

Even if you have the best content in the world, if no web traffic stops by, you might as well be writing on paper and then tucking it away in a desk drawer. These outbound links give readers more information on the topic from an authoritative source, like a government site or scientific study.

SEO 148

SEO Lead Scoring Lead Ranking Content 148

Hinge Marketing

JUNE 14, 2021

Research/Survey Reports . Research and survey reports are widely used in both content marketing and premium product applications. Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides . Research/Survey Reports. But which types? .

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

ClearVoice

MAY 10, 2024

A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. Transform Workplace Dynamics with Strategic Internal Communication Content in HR? Absolutely. Strategic Internal Communications content fosters a sense of belonging and purpose among employees.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Navigate the Channel

JUNE 6, 2024

According to one HubSpot survey , companies with 30+ landing pages on their website generated 7X more leads than companies with one-to-five landing pages. White papers —as gated content or not—help establish you as a thought leader, particularly if those white papers focus on specifics in architecture that you know well.

Lead Generation 65

Lead Generation Lead Scoring Lead Ranking Generation 65

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. Advanced surveys and feedback: AI can personalize surveys and analyze responses for deeper understanding.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 125

B2B Marketing B2B Planning Brand Identity 125

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

APRIL 7, 2021

This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. And here’s what the Content Marketing Institute’s study turned up: “One interesting finding is that the percentage using storytelling/evoking emotion increased significantly this year.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights. Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights. Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

B2B Marketing Directions

MAY 12, 2024

The data used for the report was not derived from surveys or interviews but from actual engagements with B2B content. The NetLine research is particularly valuable for two reasons. First, it captures the real-world consumption behaviors of business professionals. And second, the report is based on first-party data. over last year.

Marketing AI 70

Marketing AI Research B2B Content 70

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Zoominfo

JANUARY 8, 2021

Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality. With ZoomInfo, we’ve increased the number of meetings scheduled by 85% and have decreased our email bounce rates by 13%” – David Donnelly, Digital Marketing Manager at Digitcom (see the case study ).

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Sword and the Script | B2B

SEPTEMBER 17, 2020

A survey of 450 marketers found “leaders” – those who say they have “outperformed their competition in the last two years” – generally devote more of their marketing budget to long-term goals. The study calls this sudden shift “a lurch” and attributes it to the Coronavirus pandemic. That’s always the case in B2B marketing , no?

B2B Marketing 101

B2B Marketing Marketing Budget Advertising Agencies Allocation 101

Madison Logic

JUNE 5, 2024

And it doesn’t have to be new—having customers contribute to case studies and then discussing their results on a podcast or webinar allows existing buying groups that attend the webinar or read the case study to deeply consider their position and opportunities with the next tier or additional feature.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

ClearVoice

MAY 6, 2024

Here are some key methods to gather valuable insights: Surveys and interviews: Conduct targeted surveys or in-depth interviews with specific customer segments. Create surveys to let them vote on the content formats they prefer and the topics they’re interested in. Content Formats Variety is key.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. ” Providing relatable, real-world examples. Go beyond generic customer personas.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

B2BMarketing.net

JUNE 10, 2024

Multiple iterations of studies have revealed that “people actually have strong associations between the concepts of creativity and innovation and negative associations like vomit, poison and agony, “ said Jack Goncalo, a business professor at the University of Illinois at Urbana-Champaign and the lead author of a new study.

Work Management 52

Work Management Creativity Marketing Management Training 52

Trade Press Services Newsletter

OCTOBER 6, 2022

A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Zoominfo

MAY 5, 2020

Sure, the number of new cases will decline, healthcare will be better equipped to deal with the infected, and a vaccine or treatment will eventually be found. Whether it’s a real estate deal, consulting services, or simply signing for a package, we’re often required to put ye old pen to paper to seal the deal.

Tools 179

Tools Work Management Marketing Management Paper 179

Contently

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Paper 179

Paper Case Studies Case Study Work Management 179

Vision Edge Marketing

NOVEMBER 21, 2017

In 1969, Jack Trout introduced the idea of market positioning in a paper published by Industrial Marketing Magazine. A 2015 study by Carat found that 41% of people are overwhelmed by the volume of information and choice. This was the case for one of our customers. They weren’t maintaining market traction for a premier product.

Lead Ranking 183

Lead Ranking Case Studies Work Management Marketing Management 183

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Consider the fact that 55% of people recently surveyed by FleishmanHillard wanted suggestions and how-to advice from their online content, while 47% wanted expert opinions on relevant content.

Paper 54

Paper B2B Marketing Planning Screencast 54

NetLine

APRIL 11, 2023

more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. This case study featuring our client Mercer US Health is a perfect example of this.) What we’ve found, however, is that buyers are ready, so long as you’re studying the right signals.

Demand 52

Demand B2B Webinar Metrics Intent 52

SnapApp

JANUARY 7, 2015

Here’s our roundup of the best polls and surveys from 2014. MarketingProfs, an online resource for marketing articles, strategies, training solutions, and case studies, deployed an interactive survey asking users what a day in the life of a marketer is like. Check out the survey! PayScale: CFO Vibe.

Customer Surveys 48

Customer Surveys Best Practices Thought Leadership Paper 48

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. May: Publish a Case Study or Two. In fact, as Forbes ’ Ryan Erskine points out, 73 percent of all B2B customers rely on case studies to inform their purchases. We tricked you!

Startups 324

Startups Marketing & Strategy Marketing Strategy Content Marketing 324

Marketing Insider Group

JULY 28, 2020

But in many cases, it just adds to the noise because there is very little relevance to the accounts that sales and marketing want to win. Most of the people downloading white papers, registering for webinars, and giving their names and emails for other offerings are mostly at the operational level.

Top of Funnel 246

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 246