ViewPoint

JULY 31, 2012

You can read more about this in the white paper Point C: From Chaos to Kickass. In the white paper I explain this in detail, and provide a mini-case study to substantiate, the value of this step. What is it that we sell (if you say “a solution”, it’s your turn to drink a shot)?

Sales Qualified Leads 120

Sales Qualified Leads Sales Leads Lead Ranking Marketing Qualified Leads 120

Biznology

AUGUST 30, 2018

Some buyers will want a thorough understanding of what it’s like to use your solution, who uses it and how, how it gets implemented, and so forth. White papers, implementation guides, case studies, blogs, and video can all address needs like these. Interactive Buyer Enablement Video. Like this post?

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Content4Demand

FEBRUARY 21, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Five AI Solutions Transforming B2B Marketing. Set up email triggers so that account reps when anyone reads case studies or watches product videos. Trust Google.

Marketing AI 63

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 63

KoMarketing Associates

FEBRUARY 5, 2015

This is especially important because based on a study last year, many B2B marketers (63%) are planning on spending more on video over the next year. Manufacturing distributor Cisco Eagle offers a library of product-specific video tutorials and case examples. Interviews.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

ClearVoice

AUGUST 14, 2023

You can paint a more comprehensive picture of what it’s like to work with your company through blog posts, articles, case studies , and even videos featuring your teams. By focusing the spotlight on the opportunity to work on breakthrough solutions, engineers eager to be part of ambitious, impactful projects will take notice.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Zoominfo

JANUARY 29, 2018

5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive. Keep reading for our top five reasons to send your employees to industry conferences this year! From event planning to trade show design, there’s a little something for everyone.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Hubspot

JULY 30, 2020

Marketing is all about understanding your audience's needs and pain points, and navigating them towards a useful solution. Case studies on specific use cases and scenarios will help build trust and establish fit, and help consumers to better weigh up the product or service. Think about all of the buyer's journey stages.

Work Management 101

Work Management Marketing & Strategy Marketing Strategy Marketing Management 101

NuSpark Consulting

SEPTEMBER 7, 2016

Naturally, you wonder, “How can I break through the protective barriers around CIOs to promote our solution?”. To do that, you need to help him where he’s weak — building the business case for technological change. In this way, you turn awareness into interest and interest into demand for your solution or service.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Rev

JULY 8, 2019

It exists like a B2B Case Study , to prove credibility, engage your audience and teach a valuable lesson. As with any content you are promoting, whether it be a White Paper , eBook , or Case Study , choosing a topic that is relevant to your viewer is ultimately the most important. Picking a Topic For Your Webinar.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Seismic

MAY 16, 2019

We have moved way past the days where sales enablement needs to be defended and made the case for. White Papers White papers play an essential role in building brand image, spreading expertise, and prospecting as well as generating leads. These include webinars, conference session video recordings, and podcasts.

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

SmartBug Media

JANUARY 30, 2020

The rise of cloud solutions has led to the boom of channel sales. A case for adequate channel marketing funds is twofold. First, you must make a case for how your marketing campaigns will increase revenue for your company. When it comes to white papers and case studies, gate your content to generate new leads.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Branding 95

Directive Agency

FEBRUARY 28, 2022

According to a thought leadership paper by Impact , “On average, partners contribute 23% of overall company revenue. Once you know, do a little research on solutions in the form of auditing their current tech stack and finding areas of opportunity for potential partners. .

Ideal Customer Profiles 52

Ideal Customer Profiles Advertising Agencies Paid Search Agency FAQ 52

Golden Spiral

JANUARY 18, 2022

Closer and more frequent communication with sales helps your marketing team write better articles, sharper case studies, and deeper content that helps your prospects overcome their biggest obstacles during the sales process. Aligned processes and tools keep prospects informed, curious, and engaged with your solution.

Sample 62

Sample Lead Ranking Top of Funnel Lead Scoring 62

Hubspot

JANUARY 27, 2020

You can see it in the constant flurry of 315% conversion uplift case studies shared on Twitter, and at the top of GrowthHackers (and also, of course, in the glorious rise and tremendous fall of WeWork ). There's no silver-bullet solution to avoid success theater, and it will probably always exist to some degree.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

thePoint

SEPTEMBER 10, 2019

Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet. Content that engages at this stage is going to be thought-leadership and educational, like white papers and educational webinars.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

ViewPoint

JANUARY 26, 2012

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. Attendees are often highly qualified, their minds are on business at the show, and they seek solutions to business problems.

B to B 120

B to B netFactor Media SEM 120

Launch Marketing

NOVEMBER 6, 2019

Be sure to focus on what your customers are interested in, even outside of your product – whether it’s fun cultural references or more traditional content like video documentation and case studies. Today, they focus on both the digital and the physical, as a provider of “innovative technologies and intelligent work solutions.”.

Campaigns 70

Campaigns B2B Marketing Examples Paid Search Agency 70

The Effective Marketer

MARCH 22, 2012

If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. Stage 2: Solution. Exploring possible solutions.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Content Marketing Institute

OCTOBER 19, 2017

When I do, as happened at the Intelligent Content Conference, my technical writer’s heart goes pitter-pat. In her case, the gap takes the form of marketing on one side and tech communication on the other. Satisfaction with the product/solution (92%). Perception of product/solution quality (96.3%). We explained.

Top of Funnel 89

Top of Funnel Planning Content Paid Search Agency 89

Hinge Marketing

MARCH 26, 2020

While in some cases this means they searched online for their problem and Google returned a list of possible vendors, more often than not the path from problem to problem solved is longer and less direct. . While the paper survey isn’t quite dead, most surveys today are conducted online. White Papers. Flow Content. Blog Posts.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Directive Agency

OCTOBER 20, 2017

Motivating content – Content that encourages supporters (of your solution) to fight on your behalf for a greater cause. Disruptive content – Content that shows how to compete more effectively in the market (using a specific solution, typically the B2B company’s solution). One for a free trial and a popup for a white paper.

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

Hinge Marketing

NOVEMBER 7, 2016

That means that they 1) don’t have an easy solution, and 2) aren’t likely to go away soon. In rare cases, this piece can become even better known than the expert, herself. Another option is to produce white papers. Most white papers range in length from a few pages to 20 pages or so. Choose issues that have legs.

Personalization 93

Personalization Brand Identity Branding Tips 93

EMagine B2B Blog

MAY 21, 2015

Fortunately, you can establish both trust and credibility by ensuring your site has these 3 components readily available: Products and Services – your users are looking for solutions to their problems, so your homepage should tell them right away that they came to the right place. Webinars and podcasts , with the same content caveat.

Marketing Websites 40

Marketing Websites Paid Search Agency Ad Building Education 40

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time. ’&# And obviously, this study covered only users of Microsoft messenging system. And don’t think that Horvitz is just resting and waiting for this conference. in Downloads.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Content Marketing Institute

AUGUST 9, 2018

A smaller study of over 500 search, content, and digital marketers by BrightEdge found that just 4% have implemented AI (that’s not a typo). As machine-made content becomes better at approximating human language, there’s a clear case for its use in content marketing. Who’s right? Clare_mcd Click To Tweet.

Marketing AI 60

Marketing AI Planning Paid Search Agency Marketing Automation Services 60

Kapost

MAY 12, 2016

In other words, it doesn’t matter how much of the buying decision is made prior to the sales person getting the call—our job as B2B marketers is to convince our prospective customer that the change enabled by our solution is a positive one. Here, browse our white papers,” we say. Or, “please click here to review our 100 webinars.”

Differentiation 48

Differentiation High Quality Lead Marketing & Strategy B2B Sales 48

ClearVoice

DECEMBER 18, 2023

For example, a value-packed financial webinar addressing small business challenges can encourage decision-makers to ask how your finance solutions can help solve their cash flow or funding needs. You can create white paper content tailored to the needs of your target e-commerce accounts.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

Buzz Marketing for Technology

JUNE 27, 2008

Case Studies. In the current issue of Inside Knowledge magazine, editor Jerry Ash raises the same question that Chris Hearne brought up in this blog a few days ago : If virtual is so great, how come conferences are booming? Gordon Crovitz notes an interesting phenomenon--business conferences are doing better than ever.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

ANNUITAS

OCTOBER 6, 2010

My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind. In most cases, there are multiple people that make up the “buyer”, each having a different view and approach to buying decisions. For most companies, one buyer profile is not enough.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Heinz Marketing

FEBRUARY 24, 2020

I’ve never studied journalism, but I have studied writing and literature and the art of storytelling in school, and then in lots of writing workshops, creative writing workshops. So I studied English literature at the University of Virginia. Conference, which is now the Sales 3.0 I’m not a journalist.

Top of Funnel 62

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 62

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities? How does a Marketing Team use a Case Study?

Case Studies 100

Case Studies Case Study Activities Studies 100

Ambal's Amusings

OCTOBER 12, 2009

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. 42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Outgrow

APRIL 4, 2023

Access to digital technology solutions for underserved communities 2. The future of digital technology solutions for mental health About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co In case you don’t want to answer the question, you can just say pass. Or you can just listen to it on Spotify!

Work Management 52

Work Management Marketing Management Ethics Planning 52

Marketing Insider Group

OCTOBER 26, 2020

In-person events and conferences have been struck off the calendar indefinitely, and businesses are scrambling to rebuild their funnels to adapt to the new normal. You can’t know with any certainty how the journey of an individual buyer will change after they read a piece of content on your website or download a white paper.

Top of Funnel 341

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 341

Integrated B2B

MARCH 4, 2020

The mention of a ‘white paper’ is likely to send shivers down the spine of any marketing manager today. And it’s no surprise, because the work it takes to produce a good white paper should not be underestimated. Here, I’m going to look at some of the key reasons you should start planning your white papers now!

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52