DiscoverOrg

MARCH 12, 2019

And I have not even mentioned the “D” word yet: daunting and difficult email Deliverability. Low Bounce Rates. In some cases, the emails might not get delivered at all,” shares NeverBounce. Read it: How to Slay Email Verification and Email Deliverability. High bounce rates signal potential of poor email sending practices.

Deliverability 214

Deliverability Validation CAN-SPAM Marketing Automation Services 214

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

The Point

SEPTEMBER 17, 2014

As a company that rigorously tracks and measures the ROI from its various marketing efforts, Sungard AS knew that increasing the revenue contribution from demand generation meant either a) driving more leads into the top of the funnel, and/or b) increasing the rate at which those leads convert into sales. Re-posted with permission.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Webbiquity

APRIL 18, 2024

Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. This may affect the overall adoption rate. This includes measures such as open rates or click-through rates. Another quick tip here is to make sure your email deliverability is good.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? In fact, personalized emails deliver six times higher transaction rates than non-personalized emails, according to Experian.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

SendX

JANUARY 28, 2019

In case your email list size is less than 100k, I don't think these techniques will apply for you. A big email list in itself will not help you grow your business until you are in the business of selling email lists itself (which is sincerely hope is not the case). Email engagement directly affects your email deliverability.

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? Delivery Rate: The percentage of emails that are delivered.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

SendX

MARCH 18, 2021

You want good email deliverability to reach your intended audience. Purchased email addresses have a low deliverability rate compared to their organically sourced counterparts. Or you can opt for the indirect approach: Offer something your audience can’t resist--maybe a new study. Here is a nice example by Eddie Shleyner.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

DiscoverOrg

APRIL 25, 2017

Do you have any case studies? Data decays at a rate of 30-70% per year , as people move between jobs, companies change location, and phone numbers and email addresses change. For marketing teams, email deliverability is damaged. Click rates are low, bounce rates are high, and spam reports are far more frequent.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Domain 245

SmartBug Media

JUNE 9, 2023

Industry studies show that personalized emails have a 20 percent higher open rate and a 139 percent higher click rate than generic sends. Deliverability and open rates are in a downward spiral. One-click installation integrates with existing systems in minutes and sets up complex segments in seconds.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

Inbox Insight

MAY 24, 2024

Try to negotiate discounted rates for higher lead volumes. Discuss what happens if leads don’t convert at expected rates – will unused leads roll over month to month? This alignment is crucial for delivering leads that convert at a high rate and maximize the return on your investment.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

DealSignal

MAY 22, 2024

Machine learning algorithms can analyze the success rates of different communication channels, message formats, and timing strategies, enabling organizations to refine their approach over time for better results. AI can optimize outreach strategies by continuously learning and adapting based on feedback and results.

Outreach 52

Outreach Allocation Peer-to-peer Marketing & Strategy 52

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. via Blue Fountain Media How to Calculate: Total Opens / Emails Delivered When to Track: Weekly Factors: There are a couple of factors that can affect your open rate. Check out our guide to reducing email unsubscribes rates for more tips.

Email Marketing 87

Email Marketing Planning Open Rate Click Rate 87

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Tiecas

FEBRUARY 5, 2024

Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials. By delivering informative content such as whitepapers, case studies, and webinars, we can educate potential customers, build trust, and guide them through the sales funnel more effectively.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

DECEMBER 19, 2023

When this policy change was announced in 2023, it set off a round of hand-wringing among email marketers who worried their bounce rates would skyrocket and their lists would shrink. Don’t chop off anyone who hasn’t opened or clicked on an email in the last two years , regardless of domain, to avoid bounces and keep list statistics healthy.

Marketing & Strategy 112

Marketing & Strategy CAN-SPAM Opt-out Work Management 112

Navigate the Channel

AUGUST 23, 2023

Factors like sending frequency, engagement rates, and complaint levels contribute to your sender reputation. Engagement-driven Sending : Pay attention to engagement metrics like open rates and click-through rates. FAQs How can I improve my email deliverability? Is it necessary to personalize every B2B email?

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Optinmonster

JANUARY 26, 2023

We’ll cover how to improve conversion rates for each part. OptinMonster is the best list-building app that makes it simple to create stunning marketing campaigns with just a few clicks. Click here to get started → 2. That’s because email marketing is targeted, personalizable, and easily automated.

Email Marketing 93

Email Marketing Marketing Strategy Marketing & Strategy Work Management 93

ClickZ

OCTOBER 23, 2020

Their philosophy is simple: ‘one-click’ route to all – acquiring customers, setting up and sending an automated journey, converting a prospect into a sale, gathering all the data from a customer journey for a 360-degree view of engagement – one-click-everything. Case Study: Haymarket Media.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

Atomic Reach

JULY 27, 2023

As traffic increases, sales conversion rates follow buoyed by the reputation you gain from the KOL endorsement. And we'll use three case studies from different industries to illustrate how our data-driven approach to influencer/KOL marketing yields quantifiable, improved ROI. Case Study #3: Government Agency | 3.5X

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates. Well, you’re not alone.

Urgency Marketing 89

Urgency Marketing Open Rate Case Studies Click Rate 89

Vision6

JANUARY 14, 2024

This section will help you understand how AI can serve as a catalyst for particular domains and how to leverage it effectively for each use case. Studies have shown that 44.4% This level of personalisation immediately grabs the attention of email recipients and increases open rates and engagement.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Binary Demand

JULY 21, 2023

It encompasses information that illustrates the utilization, adoption rates, and potential obstacles associated with technology solutions in organizations. Examples of such data include company size, website traffic, email metrics like open and click-through rates, customer satisfaction scores, and annual revenue.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

ClearVoice

MAY 12, 2022

You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! Share case studies. If you’re not happy with your existing newsletter content, then study how other established companies are writing their newsletters. Newsletters have an average open rate of 15 to 25%.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

Sprout Social

FEBRUARY 3, 2022

This is especially true if your recent marketing push fell flat or your engagement rate is low. Example: We will raise brand awareness on Instagram by increasing our engagement rate by [x]% by [y end date] by running an Instagram influencer campaign. “Likes” and clicks. But motivation can be hard to come by.

Campaigns 132

Campaigns Planning Paid Search Agency Advertising Agencies 132

Belkins

DECEMBER 20, 2020

Make an email introduction Investing time in quality research is totally worth the effort, although it takes a bit longer to study your prospects’ details. What content did they click on most willingly? Email domain blacklist scanning will also assist you with improving the delivery rates.

Ideal Customer Profiles 111

Ideal Customer Profiles Work Management Planning Advertising Agencies 111

Hubspot

AUGUST 21, 2023

All of this is to say that your audience will not read your email content unless they first click the subject line. And compel them to click and read further. In that case, it might help to take a more informational and educational approach because their behavior indicates they're not ready to make a decision yet.

Template 69

Template Work Management Case Studies Case Study 69

Zoominfo

OCTOBER 2, 2019

And, they’re multiplying at a staggering rate. They operate with a rapid rate of innovation that allows them to experience hyper-growth and receive sky-high valuations. . Break large projects into bite-sized chunks focused on quick deliverables. Step 2: Develop and iterate rapidly. . Unicorn startups tend to move quickly.

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

SocialPilot

MARCH 8, 2024

Say your prospect want to increase the engagement on their social media, then the SMART goal would be: Increase the engagement rate on Facebook and Instagram by X% over the next 3 months. For example, if your clients want to increase engagement on social channels, then include the engagement rate on each channel. When we say S.M.A.R.T

Social Media 82

Social Media Ideal Customer Profiles Template Marketing Proposals 82

Heinz Marketing

FEBRUARY 22, 2023

If that’s the case, that email needs to count! We’ve been in the same boat, and spent some time learning about how to optimize email deliverability. Follow along each month and optimize your email deliverability from the ground up. But first – Ground Zero You may be told to increase open rates. Let’s get started.

Deliverability 101

Deliverability Ideal Customer Profiles Optimization Marketing Automation Services 101

DealSignal

APRIL 10, 2024

For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. Clicking on ads with keyword terms (intent topics) like “services,” “software,” “outsourcing,” “consulting,” “providers,” “companies,” and “reviews.”

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

ConvertKit

JANUARY 10, 2020

If people are interested to learn more about your offer at this stage, they can click the link to your sales page to browse through it on their own time. You can also look at how many people click this initial link to your sales page by looking at your email analytics and viewing the click rate. Email 3: Teach.

Landing Pages 59

Landing Pages Top of Funnel Case Study Case Studies 59

LeadSquared

AUGUST 12, 2019

The open rate is the percentage of subscribers who opened your emails. Studies show that subject lines that include the recipient’s first name or make use of action verbs are more likely to be opened than others. The average open rate should be between 15-20%. Click-Through Rate. Conversion Rate.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52

Belkins

AUGUST 5, 2020

Having started as a digital marketing agency, we evolved into a company that specializes in email outreach and solutions for email deliverability fixing at the niche leader level. Personally, I think that follow-up emails are highly relevant currently because companies are activating their sales funnels to compensate for the high churn rate.

Lead Scoring 91

Lead Scoring Lead Ranking B2B Sales Top of Funnel 91

Circle Studio

FEBRUARY 21, 2019

A study by MailChimp showed that segmented campaigns received 14.31% more opens and 100.95% more clicks than non-segmented campaigns. Regularly look for any email addresses with hard bounces or recurring soft bounces and remove them from your lists, as continuing to email them can hurt your sender reputation and email deliverability.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

Convince & Convert

APRIL 11, 2016

In many cases, we’ve seen how a well-produced and delivered webinar can move prospects off the fence to become new customers as well as help measure their intent to purchase as a result of attending the webinar. A great example of a relevant topic comes from a recent case study webinar covering a large automobile dealership.

Webinar Metrics 102

Webinar Metrics Marketing Management Tips Case Studies 102