Marketing Insider Group

SEPTEMBER 20, 2023

Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation. Predictive Analytics AI doesn’t just react; it predicts. In a marketing and business world that’s moving faster than ever, this is a really important capability to have in your arsenal.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Vision Edge Marketing

MARCH 14, 2023

Tackling these goals requires everyone in the C-suite to increase organization-wide competency in these four capabilities: Strengthening analytics Bolstering resilience Focusing on operational effectiveness and efficiency Anticipating disruptions We’ll briefly discuss why each is important and recommend action step(s).

Contingency Planning 193

Contingency Planning Business Work Management Planning 193

Vision Edge Marketing

AUGUST 16, 2022

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth. There’s an essential third capability that is often overlooked; we refer to these observations as Aha! segmentation. campaign lift.

Analytics 210

Analytics Lead Ranking Analysis Lead Scoring 210

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. Data analysis with AI Today’s marketers are surrounded by data.

Marketing AI 124

Marketing AI Work Management Marketing Management Examples 124

Martech

FEBRUARY 27, 2024

The AI is informed by customer data and product data within the business. It also provides predictive analytics forecasts based on data across all of Klaviyo’s customers. AI capabilities. We started with predictive analytics, to help anticipate consumer needs.

SMS 105

SMS Marketing Automation Services Forecasting User-Generated Content 105

Sprout Social

APRIL 17, 2024

Advanced natural language processing (NLP) capabilities NLP capabilities like text analysis help the chatbot process and interpret human language and understand a comment contextually. NLP works synergistically with functions such as machine learning algorithms and predictive analytics. Wit.ai Wit.ai

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. This sets the course for your entire AI-driven strategy. Customer insights. ROI measurement.

Marketing AI 107

Marketing AI Contingency Planning Work Management Digital Transformation 107

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content. Specific capabilities.

Marketing AI 131

Marketing AI Enterprise Management Marketing Management Generation 131

Martech

APRIL 18, 2024

Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? Historical data. I predict many of these won’t be around long, but there is one thing most have in common: the underlying LLM that powers their capabilities. Capabilities : ChatGPT 3.5 Integrations. Desired outputs.

Marketing AI 132

Marketing AI Paid Search Agency Generation Enterprise Management 132

ClickZ

APRIL 7, 2024

Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and targeted advertising for HubSpot customers, potentially challenging industry giants like Salesforce and prompting innovation.

Acquisitions 59

Acquisitions Hubspot Analytics Marketing Automation Services 59

Binary Demand

FEBRUARY 26, 2024

Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. They dive into a sea of data sources – websites, social media, and emails – sculpting nuanced prospect profiles for laser-focused engagement. Let’s examine AI’s capabilities in more detail.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Top Rank Marketing

APRIL 22, 2024

Where AI really shines in marketing is in data analysis. AI and machine learning algorithms are very good at spotting trends in large data sets. As we marketers lose some of our most useful data tools, AI and machine learning can help us pick up the pieces. That’s where predictive analytics come in.

Lead Ranking 64

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 64

Martech

MARCH 18, 2024

Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. By leveraging data, marketers can optimize their marketing efforts, improve customer engagement, and drive better business outcomes.

Budget Programs 105

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 105

xiQ

MARCH 27, 2024

This preparation is underpinned by analysis of data ranging from weather forecasts to changes in track conditions, ensuring that both driver and machine are in peak condition to face the challenges of the race ahead. In the competitive landscape of sales, professionals must adopt an equally thorough approach to preparation.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Looking to take control of your data? Click here to download!

Marketing AI 94

Marketing AI Enterprise Management Features Marketing Management 94

Martech

OCTOBER 20, 2023

Data has become the lifeblood of businesses in today’s digital age. Traditionally, analyzing data meant looking back at historical trends to inform future decisions. However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4).

Analytics 121

Analytics Marketing Analytics Tools Forecasting Budget Programs 121

Martech

JANUARY 18, 2024

To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. Without crushing these barriers, your martech stack risks being limited in capability. Providing visibility through analytics.

CMS Development 103

CMS Development Allocation Budget Programs Business 103

Martech

FEBRUARY 19, 2024

In 2022, an analysis of LinkedIn data revealed that the proportion of job postings on the platform not mandating a four-year degree increased from 15% to 20% , marking a 33% year-over-year surge. I guide them through updating job descriptions to better convey must-have capabilities that degree-centric language can obscure. The outcome?

First-Mover Advantage 115

First-Mover Advantage Terms and Conditions Work Management Loyalty 115

Sprout Social

FEBRUARY 29, 2024

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. This capability enhances customer engagement by delivering personalized experiences at scale.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Martech

DECEMBER 14, 2023

Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI assistant. The company also announced improved AI search capabilities through Einstein Copilot Search, available February 2024. Why we care. Customer service.

Marketing AI 107

Marketing AI Business Paid Search Agency Marketing Management 107

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Advertising Agencies 112

Advertising Agencies Advertisements Advertising Work Management 112

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

ScanmarQED

APRIL 18, 2024

This internationally recognized certification is a testament to our unwavering commitment to safeguarding sensitive data for our clients. At ScanmarQED, we empower brands and agencies with innovative marketing analytics solutions, driven by creativity and integrity. At ScanmarQED, trust and security of all data are paramount.

Privacy Policies 52

Privacy Policies Marketing Management Guidelines Privacy 52

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 114

Analytics Enterprise Management Work Management Business 114

Martech

APRIL 23, 2024

Dig deeper: Driving growth through data: Optimizing the retention stage Shipping around the world Launched in 2019, True Classic grew to $100 million in revenue after only two years. ParcelLab elevates the brand’s capability to control these customers’ experiences,” said Julian Krenge, CTO and co-founder of ParcelLab. “We

Enterprise Management 95

Enterprise Management Purchase Work Management Marketing Management 95

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Seismic Knowledge’s Generative Search Capabilities give reps summary answers using info from across trusted sources while respecting permissions and access control constraints.

Digital Asset Management 110

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 110

Martech

MARCH 19, 2024

“I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” And these interactions create more data that helps marketers understand what works and what doesn’t. Campaign monitoring and performance analytics. Understanding the customer.

Marketing AI 100

Marketing AI Conference Generation Loyalty 100

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Find Artificial intelligence requires data to function effectively. You are a data analyst.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Oktopost

FEBRUARY 29, 2024

To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel. To successfully implement social selling, you should make sure to track essential data. 4 types of data you should track to improve social selling ROI 1.

ROI 62

ROI Organization Top of Funnel B2B 62

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Martech

NOVEMBER 20, 2023

DEP Capabilities: Start by identifying the capabilities you currently have, those you would like to have, and those that are essential for your business. This is a personal preference, but ensure that each vendor receives the same list of capabilities for fair comparison. Here are some important points to keep in mind: 1.

Enterprise Management 108

Enterprise Management Marketing Management RFI RFP 108

Valasys

APRIL 24, 2024

As the volume of digital data continues to expand, enterprise search becomes a pivotal component of business infrastructure. In an era where data is often described as the new oil, enterprise search is the drill and pump extracting valuable insights.

Business 40

Business Barriers Customer Satisfaction Paid Search Agency 40

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? These platforms integrate tightly with CRMs and CDPs, continuously collecting more data about leads to fuel insights and further personalization, often with the assistance of artificial intelligence and machine learning.

Marketing Automation Services 121

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 121

Martech

APRIL 26, 2024

Automating routine tasks and synthesizing complex data into actionable insights will change what’s possible in video production and game development. My work on an AI-driven education platform showcased this capability. The AI would create new ecosystems with unique flora and fauna based on real-world biological data.

Marketing AI 89

Marketing AI Storytelling Content Budget Programs 89

Convince & Convert

FEBRUARY 9, 2024

We’re talking about a shift from intuition-based decisions to data-driven strategies. One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. Look to the opportunities that best fit your organization, current pain points, and capabilities.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129